Every Monday you copy numbers out of three ad managers to report last week. This weekly ads report arrives by email from 8am, with what needs you, how each platform did and a box to forward to your CEO.
Monday digest
Last weekWhat needs you · 3 open alerts
Meta Ads: the “Free CRM” campaign spent $420 yesterday, three times a normal day.
Quick summary
For your CEO
Spend $5,040, up 6% on the week before.
| Platform | Conv. | Change | Cost / conv. |
|---|---|---|---|
| Google Ads | 31 | ↑ 2 | $96 |
| LinkedIn Ads | 8 | ↓ 1 | $190 |
| Meta Ads | 5 | ↑ 1 | $109 |
Heading for $21,600 this month, 8% over target.
The part your CEO reads
Why it's different
Hero Marketer
Rebuilding it by hand
Lands in your inbox every Monday from 8am
Waits until you find the hour to build it
Puts what needs you first, then how each platform did
Gives you every column and leaves the reading to you
Writes a box for your CEO with outcomes only
Leaves you to cut your report down to what the CEO reads
Lists recent changes and how they did
Leaves you to remember what you changed and when
What's in it
Monday digest
Mon 8:00 AM
What needs you · 3 open alerts
Quick summary
Changes · 4 last week
Paused “Free CRM broad” on Google Ads.
Cost −12%, no clear change in conversions
Pace this month
Heading for $21,600, 8% over target.
The month, without a formula
How it works
It sends
Each business sends last week, Monday to Sunday, in the time zone of its first ad account.
Monday digest
Before you open a spreadsheet
You read
Open alerts come first. Then each platform gets a headline and a next step, so you know where to look before you open anything.
What needs you · 3 open alerts
LinkedIn Ads: no demo requests this week
The “Marketing Hub demo” campaign spent $640 with nothing to show for it.
Start with what can’t wait
You forward
Outcomes only: spend, each platform’s conversions and your pace against target. One click opens an email draft with that text alone.
For your CEO
Spend $5,040, up 6% on the week before. Heading for $21,600 this month, 8% over target.
A draft you address and send
You stay in control
Every email has a Stop the Monday digest link. It stops the digest for you and that business, and a switch in Settings brings it back.
End of the email
Stop the Monday digest
Back on in Settings
Monday digest
Before you open a spreadsheet
What needs you · 3 open alerts
LinkedIn Ads: no demo requests this week
The “Marketing Hub demo” campaign spent $640 with nothing to show for it.
Start with what can’t wait
For your CEO
Spend $5,040, up 6% on the week before. Heading for $21,600 this month, 8% over target.
A draft you address and send
End of the email
Stop the Monday digest
Back on in Settings
What comes next
One digest a week, on Monday, by email and Slack. You can’t pick another day, and viewers don’t get one.
Your Monday email
No copying numbers out of three ad managers. It lists what needs you, how each platform did and where the month is heading, with a box to forward to your CEO.
Monday digest
Last week→ Dashboard
You get
every platform side by side, with targets and pace
→ Deep dive
You get
the cause and the next step, with evidence
→ Alerts
You get
a morning check on every platform you connect
→ Change history
You get
each change pinned on the trend, with its result
Common questions
Yes. Every digest has a box for your CEO with outcomes only: spend, each platform’s conversions and your pace against target. Forward to your CEO opens an email draft with that text alone, and you address it and press send.
Yes. Each platform’s conversions and cost per conversion come from that platform, side by side, never added into one.
No. It arrives every Monday from 8am, in the time zone of your first ad account, and covers last week, Monday to Sunday. It goes to the owner and each editor by email, and to the owner’s Slack channel when Slack is connected. Viewers don’t get one.
No. The digest reads your numbers and sends an email. If you send a next step to Hero AI, any change it suggests runs only after you click Approve and apply.
The summaries in it are the free quick ones, never the paid AI summary. What needs you comes from the daily checks, which cost 0.25 credits a day for each account. There is no monthly fee. Credits come in $20 packs, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Google, LinkedIn and Meta numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
