Campaign Manager shows the rise, not the reason. This LinkedIn Ads optimization tool reads your account the way a LinkedIn specialist would, down to the seniority that took the budget. Get the cause, the evidence and what to fix first, in about three minutes.
Hero AI
Investigation Agent
Live
Why did cost per lead jump 41% on the All roles campaign?
Deep dive
Entry seniority. It took 38% of the “All roles” campaign’s spend and brought 2 of its 11 leads. “Ops leaders” brings leads for $60 each, so move budget there: two changes, each on its own card. Excluding Entry is a change in Campaign Manager, for after.
Needs your approval · 1 of 2
Set the “All roles” campaign daily budget to $80
All roles · 30 daysSpendLeads
Who ate the budget
How it works
You ask
Ask it the way you’d ask a LinkedIn specialist you don’t have. Attach a screenshot of Campaign Manager, or start from an alert.
Hero AI
Why did cost per lead jump 41% on the All roles campaign?
No filters, no export to pull
Likely causes
Up to three likely causes, most likely first, so nobody wastes time on the wrong one.
Plan
Three likely causes to check, most likely first:
Cause A · Budget reaching the wrong seniority
A broad audience spends on people who rarely become leads.
Most likely cause first
Evidence
Each cause is checked against your own numbers over three time periods, so one bad week doesn’t trigger a change.
Supporting evidence
Each cause checked against the last 30 days and the two periods before it:
Cause B · Bid changed
Ruled outCause C · Fewer form fills
Ruled outCause A · Wrong seniority
ConfirmedEntry took $1,026 of the campaign’s $2,700 and brought 2 of its 11 leads. Cost per lead there rose from $174 to $245.
Proved in your own numbers
Your call
A budget, bid or pause shows on its own card with the exact values, so moving budget between campaigns is two cards. Audience changes stay in Campaign Manager, and Hero AI tells you where.
Needs your approval · 1 of 2
Set the “All roles” campaign daily budget to $80
Needs your approval · 2 of 2
Set the “Ops leaders” campaign daily budget to $90
Nothing runs until you click
Hero AI
Why did cost per lead jump 41% on the All roles campaign?
No filters, no export to pull
Plan
Three likely causes to check, most likely first:
Cause A · Budget reaching the wrong seniority
A broad audience spends on people who rarely become leads.
Most likely cause first
Supporting evidence
Each cause checked against the last 30 days and the two periods before it:
Cause B · Bid changed
Ruled outCause C · Fewer form fills
Ruled outCause A · Wrong seniority
ConfirmedEntry took $1,026 of the campaign’s $2,700 and brought 2 of its 11 leads. Cost per lead there rose from $174 to $245.
Proved in your own numbers
Needs your approval · 1 of 2
Set the “All roles” campaign daily budget to $80
Needs your approval · 2 of 2
Set the “Ops leaders” campaign daily budget to $90
Nothing runs until you click
Why it’s different
Hero AI
Campaign Manager
Names the seniority or job function that ate the budget
Keeps demographics in a separate view for you to cross check
Checks each likely cause against your own numbers and rules out the rest
Leaves you to test each theory in a spreadsheet
Says when there’s too little data to trust the result
Leaves you to judge if a few leads are enough
Puts a budget, bid or pause on a card, with Undo
Sends you back to edit each campaign by hand
What you get
The cause, checked against your own numbers over three periods, with the first fix.
Spend and leads by job function, seniority and company size. These are approximate, and Hero AI says so.
Budget moved from the campaign that wastes it to the one that brings leads, one card for each change.
New copy for a campaign’s ads, posted as a new ad beside the old one. Each is one approval, with Undo.
A landing page draft written to match the ad that sends the click.
What comes next
A deep dive changes nothing on its own. On LinkedIn, Hero AI pauses or enables, sets a daily budget and sets a bid. The audience stays in Campaign Manager, and Hero AI tells you where.
Investigation
No digging through breakdowns to explain a jump. You get what Hero AI checked, the figures behind each finding and what to do first, ready for when your CEO asks why.
Deep dive
about 3 minutes→ Recommendation
You get
the change made for you, once you approve
→ Ad copy
You get
new copy as a new ad beside the old one
→ Landing Page
You get
a landing page draft written for that ad
→ Reports
You get
a dashboard and a brief for the meeting
Common questions
It can tell you why. Campaign Manager shows that cost per lead moved. Hero AI checks the likely causes against your own numbers, rules out the rest and names the first fix.
Yes for spend, clicks and impressions, which come straight from LinkedIn. Days are UTC days, and job function, seniority and company size are approximate.
No. Hero AI can pause or enable a campaign or ad, set a daily budget and set a bid, and only after you click Approve and apply on a card with the exact values. Each has Undo. Audience and targeting changes stay in Campaign Manager.
Yes. Ask in your own words and you get a plain answer with the first step. Approve it and Hero AI makes the change. When it can’t, it tells you where to make it in Campaign Manager.
Most cost about 0.2 to 1.5 credits, based on the work each answer takes. Signing up, connecting LinkedIn Ads and your dashboard are free. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase. Your first purchase also starts daily monitoring, at 0.25 credits a day for each connected account, about $7.50 a month.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
