Founder story · Issue 01
One Monday
meeting changed
how I thought about
Google Ads.
Three hours of spreadsheets to answer one CEO question is no way to run a marketing channel. So I built a copilot that answers the Google Ads half in about three minutes. It shows which campaigns and search terms changed your cost per conversion, and why.
Chapter
01
The Monday morning
It was 9:17 AM. The CEO asked one question.
"Why did CAC increase 43% last month?"
I knew this routine. "I'll have an answer by end of day," I said, already dreading the hours of digging through spreadsheets.
"John," he interrupted. "What would you do if you could answer that question right now? If Google Ads analysis took thirty minutes instead of three hours?"
I'd ship the LinkedIn campaign sitting in draft. Make the SEO improvements I'd been pushing for months. Think about partnerships. Do marketing instead of reporting on it.
That conversation kept replaying in my head. Why did every Monday follow the same routine? Why did I need three hours of spreadsheet work to confirm what I already half suspected? Why was there no tool that understood B2B SaaS metrics the way I did?
Chapter
02
What I tried
Every existing tool was built for someone else.
Itried the obvious things first. None of them worked the way I needed.
-
Option
ChatGPT
Generic advice. Didn't see my actual data.
-
Option
Hire a freelancer
Then I'd be managing a freelancer. Wanted time back, not another person to manage.
-
Option
Hire an agency
$60K a year for one channel. Too much for one of five things on my plate.
-
Option
Existing AI Google Ads tools
Built for ecommerce ROAS, not for slow trial to paid conversion or 18 month payback.
It took me a while to name the real problem. None of these thought in B2B SaaS terms. They assume a sale closes in a week, that ROAS is the truth, that you can pause a keyword on Tuesday and trust the result by Friday. None of that is how we work. Our sales cycles run 30 to 90 days. Our real number lives in a CRM Google Ads can't see. Fix one problem and three more show up, because each decision affects the next for months. B2B SaaS doesn't need a faster ecommerce tool. It needs one that works on our timelines.
So I built what I wanted. A copilot that connects directly to your Google Ads account, speaks plain English, and understands B2B SaaS. Ask it "Why did CPL spike?" Get an answer in about three minutes, based on your real data. When the fix is a change Hero AI can make, it shows the change with an approve button. Nothing happens until you click it.
Chapter
03
What it is
The teammate I couldn't afford to hire.
Hero Marketer is the Google Ads expertise you can't afford to hire. It is the missing teammate who understands your product and your metrics.
What it does
- Answers questions in plain English
- Writes ad copy without you re-explaining your product
- Finds high intent keywords and groups them into ad groups
- Drafts landing pages
- Makes ad images that match your colors and logo
- Builds and publishes a Google Search campaign
- Checks your account every day for 17 kinds of problems
- Runs the automations you switch on, and you can undo each one in a click
- Summarizes your dashboard in plain English
- Acts on changes you approve
What it isn't
- Not a replacement for your marketing thinking
- Not a black box
- Not acting on its own unless you choose it (Hero AI asks before each change, and automations act only once you switch them on)
- Not built for ecommerce
- Not enterprise software with a 90 day sales cycle
It will not replace your marketing thinking. It will replace the part where you stare at a spreadsheet at 11 PM trying to figure out which keyword burned the budget.
Today it does the things above. Tomorrow it will do more. Always for B2B SaaS. Always based on your real data. Always under your control.
I spent nine years doing this work by hand, across more than 50 B2B SaaS Google Ads accounts and $2.3M in ad spend, three hours at a time. I'm building the tool so the next marketer doesn't have to. Senior Google Ads know-how, for every B2B SaaS marketer who can't hire it.
John Selvinraj
Founder, Hero Marketer
Ready when you are
Try the product I wish I'd had.
- No monthly fee
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- We never sell your data