The Monday Morning That Changed Everything

It was 9:17 AM on a Monday. I was on a client call, and the CEO asked: “Why did CAC increase 43% last month?”

I knew this dance. “I’ll have an answer by end of day,” I said, already dreading the hours of spreadsheet archaeology ahead.

“John,” he interrupted. “What would you do if you could answer that question right now? If Google Ads analysis took 30 minutes instead of 3 hours?”

I immediately rattled off priorities: Launch LinkedIn retargeting, activate that partnership channel, test the new ICP segment, fix our demo booking flow…

He smiled. “Exactly. You know what drives pipeline. You just don’t have time because you’re stuck being a Google Ads detective.”

That Monday morning, everything clicked. We needed a Google Ads Copilot – something that could answer “why did CAC increase?” in minutes, not hours.

 

The Pattern I Couldn’t Ignore

After managing Google Ads for 50+ B2B SaaS companies ($1M-10M ARR), the pattern was universal:

  • Google Ads driving 60% of pipeline (fantastic!)
  • Google Ads consuming 80% of marketing time (disaster)
  • LinkedIn campaigns sitting in draft for months
  • Partnership opportunities passing by
  • SEO improvements on the “someday” list

The contradiction was clear: Our most important channel was preventing us from being strategic.

Late one night, debugging yet another campaign at 2AM, I missed a partnership opportunity that could have driven 30% more demos. That partnership email haunted me.

That’s when I opened my laptop and wrote one line of code. If I couldn’t hire help, I’d build it.

 

Building the Solution

I built Hero Marketer from my home in Coimbatore, India. I am my own customer. Every feature comes nights I lost to Google ads. Every optimization reflects a quarterly target I scrambled to hit.

The principle is simple: You’re not just a Google Ads manager – you’re a pipeline builder.

Hero Marketer is like having me – someone who’s optimized hundreds of B2B campaigns – sitting beside you at 10 PM, instantly answering:

  • “Why did mobile CPL spike 47% last week?”
  • “Which keywords are burning budget without driving trials?”
  • “What would happen if I shifted budget from broad to exact match?”

Ask questions in plain English. Get specific answers with clear next steps. From “what happened?” to “what should I do?” in 3 minutes.

 

The Time You Get Back

With Hero Marketer:

  • Late nights: 30 minutes on Google Ads instead of 3 hours
  • Weekly: 15+ hours back for LinkedIn, SEO, partnerships
  • Monthly: 60+ hours to actually be strategic

Those 15 hours per week? They’re for The List. The growth initiatives that transform pipelines but never get done because Google Ads monopolizes your week.

 

My Promise to You

If Hero Marketer doesn’t save you 15 hours in your first month, I’ll personally analyze your Google Ads account for free AND give you a full refund.

Why? Because I’ve lived those Monday mornings. I know what 15 hours means for your pipeline. I know what finally crossing items off The List feels like.

Stop choosing between channel excellence and multi channel growth. You didn’t become a marketer to live in pivot tables.

Start your 14 day risk free experience. No spreadsheet analysis required.


P.S. What’s on your List? Those growth initiatives that would transform your pipeline if Google Ads wasn’t monopolizing your week? Let’s make them happen.

P.P.S. Last week, when I used to be in Google ads & spreadsheets – I launched a LinkedIn campaign I’d been planning for months. My List is getting shorter. Yours can too.

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John Selvinraj

Founder – Heromarketer.io