Founder story ยท Issue 01
One Monday
meeting changed
how I thought about
Google Ads.
Three hours of spreadsheet work to answer one CEO question is not a sustainable way to run a marketing channel. So I built a copilot that does it in three minutes.
Chapter
01
The Monday morning
It was 9:17 AM. The CEO asked one question.
"Why did CAC increase 43% last month?"
I knew this dance. "I'll have an answer by end of day," I said, already dreading the hours of spreadsheet archaeology ahead.
"John," he interrupted. "What would you do if you could answer that question right now? If Google Ads analysis took thirty minutes instead of three hours?"
I'd ship the LinkedIn campaign sitting in draft. Make the SEO improvements I'd been pushing for months. Think about partnerships. Do marketing instead of reporting on it.
That conversation kept replaying in my head. Why was every Monday built around the same dance? Why did I need three hours of spreadsheet work to confirm what I already half suspected? Why was there no tool that understood B2B SaaS metrics the way my CEO did?
Chapter
02
What I tried
Every existing tool was built for someone else.
Itried the obvious things first. None of them worked the way I needed.
-
Option
ChatGPT
Generic advice. Didn't see my actual data.
-
Option
Hire a freelancer
Then I'd be managing a freelancer. Wanted time back, not another person to manage.
-
Option
Hire an agency
$60K a year for one channel. Hard math for one of five things on my plate.
-
Option
Existing AI Google Ads tools
Built for Shopify. Not for trial to paid windows and 18 month payback.
It took me a while to name the real problem. Every one of these was built for ecommerce and pointed at B2B SaaS. They assume a sale closes in a week, that ROAS is the truth, that you can pause a keyword on Tuesday and trust the result by Friday. None of that is how we work. Our sales cycles run 30 to 90 days. Our real number lives in a CRM Google Ads can't see. Fix one leak and three more open, because the decisions cascade for months. B2B SaaS doesn't need a faster ecommerce tool. It needs one that thinks in our timeframes.
So I built what I wanted. A copilot that connects directly to your Google Ads account, speaks plain English, and understands B2B SaaS. Ask it "Why did CPL spike?" Get an answer in three minutes, grounded in your real data, with a recommendation and a button to act on it.
Chapter
03
What it is
The teammate I couldn't afford to hire.
Hero Marketer is the Google Ads expertise you can't afford to hire. It is the missing teammate who understands your product and your metrics.
What it does
- Answers questions in plain English
- Generates ad copy from your product
- Clusters keywords by buyer intent
- Drafts landing pages
- Acts on changes you approve
What it isn't
- Not a replacement for your marketing thinking
- Not a black box
- Not autonomous (every change needs your sign off)
- Not built through an e commerce lens
- Not enterprise software with a 90 day sales cycle
It will not replace your marketing thinking. It will replace the part where you stare at a spreadsheet at 11 PM trying to figure out which keyword burned the budget.
Today it does the five things above. Tomorrow it will do more. Always for B2B SaaS. Always grounded in your real data. Always under your control.
I spent nine years doing this work by hand, three hours at a time. I'm building the tool so the next marketer doesn't have to. Senior Google Ads judgment, for every B2B SaaS team that can't hire it.
John
Founder, Hero Marketer
Ready when you are
Try the product I wish I'd had.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend