Ads Manager asks for an objective, a goal, an audience and placements before you can launch. This Facebook Ads campaign builder asks for Traffic or Leads, the country and the landing page, then writes 4 ads. Traffic stays on Facebook and Instagram, off Audience Network.
Meta Ads
Choose what to targetLeads need a Meta pixel on your site, and this ad account has none. Add one in Events Manager, or pick Traffic.
Told before you spend, not after
How it works
Your goal
Choose Traffic to get people to load your landing page, or Leads to count signups with your Meta pixel. Meta finds the people in the country you choose.
Traffic or leads, on Facebook and Instagram
Traffic
Landing page views
Leads
The pixel's Lead event
Counts people who load your page
Your ads
Hero Marketer writes 4 ads from your product, each with primary text up to 125 characters, a headline up to 40, an optional description up to 30 and a button that follows your offers.
Ad 1 of 4
Your reps keep deals in five tabs. Put every deal in one free pipeline.
Primary text · 71 of 125 characters
Free CRM for sales teams
Headline · 24 of 40 characters
Free to start
Description, Facebook only · 13 of 30 characters
Buttons match your offers
Your preview
Every ad gets one image, made in your colors, fonts and logo or uploaded. See it in both feeds, posted from your Page, before anything runs.
Your company
Sponsored
See both feeds before you launch
Your budget
The budget starts at a test of about $50 a day on a US dollar account, so you have a figure to react to instead of a blank field. Change it, then launch.
Check your ad
Monthly budget
$1,520 a month
A test of about $50 a day.
A figure to react to, not a blank field
Traffic or leads, on Facebook and Instagram
Traffic
Landing page views
Leads
The pixel's Lead event
Counts people who load your page
Ad 1 of 4
Your reps keep deals in five tabs. Put every deal in one free pipeline.
Primary text · 71 of 125 characters
Free CRM for sales teams
Headline · 24 of 40 characters
Free to start
Description, Facebook only · 13 of 30 characters
Buttons match your offers
Your company
Sponsored
See both feeds before you launch
Check your ad
Monthly budget
$1,520 a month
A test of about $50 a day.
A figure to react to, not a blank field
Why it's different
Hero Marketer
Ads Manager
Asks for Traffic or Leads, the country and the landing page
Asks for an objective, a conversion location, a performance goal, an audience and placements
Keeps Traffic on Facebook and Instagram, off Audience Network
Starts on Advantage+ placements, Audience Network included, until you exclude it
Tells you before launch when a Leads campaign has no pixel
Leaves you to check the pixel in Events Manager yourself
Writes 4 ads to Meta's lengths, with Facebook and Instagram previews
Leaves you to write the primary text, headline and description for each ad
What you launch
The campaign, as launched
Traffic | Free CRM | USNo Audience Network on traffic
What comes next
The builder makes Traffic and Leads campaigns of single image ads, in one country. Once a campaign runs, Hero AI can pause it, change its budget and bid, write new versions of its ads for you to approve, and block Audience Network, Facebook Marketplace or the right column on the ad account. The audience stays Meta's.
Your campaign
The campaign is built paused and switched on as the last step. If something fails on the way, the campaign is deleted rather than left half built.
campaign
Traffic | Free CRM | US→ Deep dive
You get
the cause and the next step, with evidence
→ Placement exclusions
You get
an alert when a placement spends without results, and a block for the ad account
→ Alerts
You get
a morning check for broken tracking and spend with no results
→ Create images
You get
ads in Facebook and Instagram sizes, ready to add to a campaign
Common questions
No. Meta finds the people in the country you pick (an Advantage+ audience), and the builder has no audience step. You choose the country and the landing page, and the 4 ads are written from your product.
Yes. A Leads campaign sends people to your landing page and counts leads with your Meta pixel. It doesn't use instant forms, and it tells you before you launch if the ad account has no pixel.
Not on Traffic campaigns. They run on Facebook and Instagram only, or on Facebook alone if your Page's Instagram account can't be read. Leads campaigns keep Advantage+ placements. If a placement spends without results, an alert flags it, and you can block Audience Network, Marketplace or the right column on the ad account.
Yes. Pick Traffic or Leads, check the 4 ads and the budget, then launch. The budget starts at a test of about $50 a day on a US dollar account, and you can change it first. Nothing runs until you launch.
Publishing a campaign costs no credits. Writing the ads uses credits, and so does making images. The builder opens after your first credit purchase. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
