Copywriting
Hero AI reads what your product actually does, the keywords driving traffic, and your active ad copy before generating 15 headlines and 4 descriptions. No "transform your business" filler.
Hero AI
Google Ads copilot
Ad strength is poor on the demo group. Write new copy.
Generated: 15 headlines and 4 descriptions, tied to what your product does, the keywords this group bids on, and current ad performance.
Sample headlines:
Apply to ad group: Review and confirm
How it works
Phase 1 / Research
The agent pulls your product profile, the keywords the ad group bids on, the actual search terms users typed, the current ad copy, and the last 30 days of performance. No generation until the context is in.
Reading from your account
Phase 2 / Write
Outcome led phrasing, not feature lists. Variants cover four positioning angles: outcome, proof, alternative, and audience. One click apply to the ad group, with explicit confirmation.
Sample headlines for Sales Hub
Outcome
"Track every deal from first click to close"
Proof
"Trusted by 200,000+ sales teams"
Alternative
"CRM without the Salesforce overhead"
Audience
"Sales Hub: built for growing teams"
Reading from your account
Sample headlines for Sales Hub
Outcome
"Track every deal from first click to close"
Proof
"Trusted by 200,000+ sales teams"
Alternative
"CRM without the Salesforce overhead"
Audience
"Sales Hub: built for growing teams"
Why it's different
Most AI ad copy tools generate from a product description and a keyword. The output sounds like every other AI ad copy tool. The difference here is the product profile we capture during onboarding: who buys your product, what they're trying to get done, in what context, against what alternatives.
That profile lets the copy speak in outcomes ("Cut Google Ads analysis from 3 hours to 3 minutes"), name the alternative ("Not Shopify, not generic AI tools"), and target the buyer state ("Built for B2B SaaS marketing teams without a PPC specialist").
Generic copy doesn't just read bland. Inside an RSA, Google's algorithm decides which of your headlines to show, and it optimizes for the click, not for your trial signup. Feed it 15 interchangeable lines and it serves whichever earns the cheapest click. Feed it copy grounded in what you sell and who buys it, and the headline that wins the auction is also the one that speaks to a buyer. Knowing your product is what makes the copy specific enough to matter.
What you get
Headlines
All within Google Ads' limit of 30 characters. Four positioning angles, no repeats.
Descriptions
"Pull controls from your existing stack. No new spreadsheets, no all hands fire drills."
Action
One click apply to the ad group. Nothing ships without explicit confirmation.
Angles
Variants split across four positioning angles so the RSA covers the buyer's full mental model.
Where it sits in the system
Investigation tells Copy where ad strength dropped. Keyword Research tells Copy which intent clusters need their own variants. Once Copy ships the headlines, Landing Page picks up the winning headline so the page matches the ad that brought the visitor.
03 Ad Copy
Every generation carries the headlines, the descriptions, the positioning angles per variant, and the winning headline that Landing Page picks up next.
copy.generated
ad_group · Sales Hub← Investigation
Sends in
ad_group + strength + 30d perf
← Keyword Research
Sends in
intent clusters + buyer language
→ Landing Page
Hands off
winning headline + positioning angle
→ Apply
Hands off
15 headlines + 4 desc + change preview
Common questions
5 questions
ChatGPT cannot read your live Google Ads account, does not know your product specifics, and does not see the keywords your ad group bids on. The output reads like every other AI generated ad. Hero's Ad Copy Agent loads your product profile, the keywords this ad group runs on, the search terms users actually typed, your active ad copy, and the last 30 days of performance before it writes a single headline. Specificity is the unlock. Generic prompts cannot get there.
Voice is part of the product profile you capture during onboarding. You can paste in three reference ads or copy snippets you love, and the agent reads them. The output mirrors your register, whether formal or sharp, technical or plain language. If you do not provide voice references, Hero defaults to clean B2B SaaS register: short, outcome led, no filler. Either way, edit anything you do not like before applying. Nothing ships without your confirmation.
That is the maximum Google Ads RSAs accept per ad group, and the format that gives Google's algorithm enough variety to test what works for your audience. Fewer variants and the algorithm has nothing to optimize against. More than that, Google ignores. The 15-by-4 generation also spreads the variants across four positioning angles (outcome, proof, alternative, audience), so the RSA covers the buyer's full mental model instead of repeating the same idea 15 times.
Both work. The direct apply path pushes the new headlines and descriptions to the ad group with one confirmation click. It is useful when you trust the output. The paste path gives you a CSV or markdown you can review, edit in your own doc, and then upload via Google Ads' bulk upload flow. Most operators use direct apply for refresh runs and paste mode for new ad groups they want to review carefully.
When ad strength drops below 'good,' when the search term report shows new query language buyers are using, when you launch a new product line, or when your highest spend ad group has not been touched in 90+ days. Hero flags these moments, so you do not have to remember. For most B2B SaaS accounts, the natural cadence is a refresh on the top two ad groups every quarter, plus reactive refreshes when the Investigation Agent flags a strength drop.
Built for
01 · Solo founder
You shipped the product. You're running Google Ads on the side. No agency burn, no generic ChatGPT filler, no quarterly business review.
See the indie founder fit Hero AI 11:47 PM Is my $1,500 a month doing anything?
02 · Startup founder
You raised seed money to build product, not pay $5K a month for an agency report you can't act on. Hero Marketer is senior PPC at $20.
See the startup fit Hero AI Tue 9:14 AM $5K a month. Search or PMax?
PMax leaking $1,800/wk to Display.
03 · Lean marketing team
A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.
See the marketing team fit$96
Cost / conv.
3.9x
Trial → paid
04 · Product-led team
You build the product. Nobody understands what it does better. Hero Marketer turns that knowledge into ad copy, keyword research, and campaigns that match what you shipped.
See the product team fit// what you sell
CRM that grows with your small business
// who buys it
Sales leads, 5+ reps
Generated headline
"CRM built for 1 to 5 rep teams, not enterprise IT."
Ad Copy Agent · grounded in this profile.
05 · Pricing
Three tiers. From $20 a month. Cancel anytime, with a full refund within 14 days if you've used less than 10% of your monthly credits.
Pro
$20 /mo
For solo founders getting started.
Growth
$50 /mo
For growing teams running multiple products.
Agency
$100 /mo
For agencies juggling many accounts.
Built by a B2B SaaS marketer · 9 years in Google Ads
