What a lean team can give it
- Nobody watching during launches or leave
- A look at spend when someone has an hour
- New ads when a launch forces them
- A monthly report, pulled together by hand
The account gets whatever time is left.
Google Ads agent for SaaS heads of growth
Google Ads decisions
that hold up
with the board.
For a lean team: Hero Marketer checks the account every day, and Hero AI, your Google Ads agent, gives you the next step with its evidence.
- No monthly fee
- No card needed
- No contract
Monday board update
8:14 AM
Cost / conv.
$248
↓ 18%
AI summary
Cost per conversion fell 18% as spend moved from Brand to Performance Max, which converts at 6.2% against 4.1% for the account. Next step: test moving another $1,200 a month from Brand.
The why behind the 18%
Your reality
Google Ads wants daily attention.
Your team has an afternoon.
Paid is one of several channels your team runs, and nobody's day job is Google Ads. So the account gets checked when someone has time, the refresh work waits for a quiet week, and nobody watches it during launches or leave.
What Hero Marketer covers
- Checks every morning, and budgets hourly through the day
- A deep dive and the next step in about three minutes
- Ad copy, ad images, landing pages and keywords when you ask
- A summary for leadership, with the evidence behind it
Your team's afternoon goes to decisions, not digging.
Three moments
Three questions, between standup and the board deck.
Three illustrative moments from Series A and B accounts. The question you'd ask, and the answer Hero AI gives.
FILE 01 · The board's question
When you ask
"The board wants to know why paid conversions fell 12% last quarter. What's the real story?"
The board deck is due Thursday.
Hero AI · Investigation → Recommendation
Conversions fell from 412 to 363. Three quarters of the drop is one campaign, Marketing Hub demo, where impression share fell from 58% to 41%. It lost those auctions to ad rank, not to budget.
Everything else held within its usual range across all three windows of data.
Fix rank before adding budget: both of its main ad groups rate Poor on ad strength, and I can draft new ads for each. Want the story as three lines for the deck?
FILE 02 · Sales doubts the leads
When you ask
"Sales says Google Ads leads got worse this month. Are they right?"
The pipeline review, with sales in the room.
Hero AI · Investigation → Recommendation
Partly. Conversions are flat, but the mix changed. Ebook downloads went from 18% to 41% of conversions, and demo requests fell by a third.
Most of the ebook downloads come from the new Guides ad group, on searches like "crm template" and "what is a crm". Those read as research, not buying.
I can't see which leads became pipeline in your CRM. What I can see says to stop counting ebook downloads as a primary conversion, so bidding stops chasing them. That's a Google Ads setting, and I'll show you where it lives. Want the search terms behind it?
FILE 03 · Back from two weeks off
When you ask
"I'm back from two weeks off. What changed in the account, and did anything break?"
Nobody covered paid while you were out.
Hero AI · Investigation → Recommendation
Two things need you first. "Demo request" recorded no conversions from the 9th through the 12th, so four days of demos are missing from this month's numbers. And a teammate raised the Sales Hub trial budget by 40% on the 11th.
The raise is working: cost per signup held at $118, and the campaign no longer loses impressions to budget. Everything else stayed within its usual range across all three windows of data.
Keep the raise, and note the tracking gap in the next board update, since it makes this month's demo count look low. Want the two weeks as a short summary for the team?
How it fits
Three touchpoints.
About thirty minutes.
Hero AI is built to fit into three short sessions a week, so the rest of the week goes to the channels only your team can run.
- Everyone sees the same reports
- Each teammate connects the same Google Ads account, so saved reports and dashboards are shared.
- No seats to buy
- Each person signs in with their own Google account and keeps their own Hero AI chats, alerts and credits.
YOUR WEEK
~30 min total
Mon
08
Pre leadership sync
"What changed this week?" Write the dashboard summary before standup.
~10 min
Wed
10
Mid week action
Approve the change Hero AI recommends. Move on.
~5 min
Fri
12
Friday report
Review the week with Hero AI. Export the dashboard PDF for the room.
~15 min
Why this exists
Lean teams aren't short of skill. They're short of hours.
John Selvinraj · 9 years running B2B SaaS Google Ads accounts
Founder, Hero Marketer
Across nine years of B2B SaaS accounts, the lean teams I worked with rarely lacked skill. They lacked hours: three people covering five channels, Google Ads squeezed into whatever time was left, and nobody watching it when the one person who knew it was out.
So Hero Marketer takes the daily watching and the weekly digging, and shows the numbers behind every recommendation. Your team's hours go to the decisions only people can make.
Why I created Hero MarketerQuestions heads of growth ask
What to know before adding a Google Ads agent to your stack.
What happens when the person who runs paid is out?
Hero Marketer keeps watching. It checks the account every morning and budgets every hour through the day, and most alert types email you too. Automations you switch on keep blocking search terms that waste money and pausing keywords that spend without converting, within daily caps. When they're back, Hero AI reads the last 30 days of change history and tells them what moved while they were away.
Can the whole team work in Hero Marketer?
Yes, with limits. There are no seats, invites or roles. Each teammate signs in with their own Google account and connects the same Google Ads account, and everyone on it can open the reports and dashboards a teammate saves. Hero AI chats, alerts and credits stay with each person.
How do credits work for a team?
The dashboard is free for everyone. There is no seat fee and no shared team balance: each person buys their own credits, in $20 packs, for the AI work they run, and credits never expire. Monitoring costs 0.25 credits a day per Google Ads account, about $7.50 a month, for each person who keeps it on, so let one person own it for the team.
Can it measure CAC or pipeline?
No. Hero Marketer reads Google Ads, not your CRM, so it cannot measure CAC, pipeline or payback. It judges against the target you state, such as a cost per lead ceiling or a Target CPA, and works from whatever Google Ads counts as a conversion. If you already import CRM stages into Google Ads as conversions, Hero AI can report on each of them by name.
Will its recommendations hold up with our CFO?
Each recommendation shows its evidence: the numbers, the campaigns it applies to, and what has to be true first. Hero AI won't suggest a change because of one bad week, and it suggests more budget only once results have held for months. When the data is too thin, it says so instead of guessing. The answer stays in the chat, so you can show your CFO the exact numbers.
Related features
What you'll touch every week.
01
Know which campaign to fix first, and exactly what to change.
Optimization
02
Answer "how are the ads doing?" without a spreadsheet.
Reporting
03
Find keywords worth bidding on, without the guesswork.
Keyword research
04
Stop rewriting the same ad from a blank page, again and again.
Ad copy generator
05
Your ad promised one thing. Make the page say it too.
Landing pages
06
Ad images in your brand, without waiting on a designer.
Image generator
07
Find out on Tuesday, not at the end of the month.
Monitoring and alerts
08
Stop fixing the same thing every week. Set the rule once.
Automation
Pricing
Pay for the AI work and daily checks you use.
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer
Daily attention for Google Ads, without a new hire.
- No monthly fee
- No card needed
- No contract