Google Ads and spreadsheets give you the numbers. In this Google Ads report tool, Hero AI reads your dashboard and says what changed and what to do next. Walk into the meeting knowing what to say.
Live data
Last 30 daysCost
Impressions
Clicks
Conversions
AI summary
Cost per conversion fell 28% as spend moved to Integrations, which converts at 6.2% against 4.1% for the account.
Next: an open alert says Integrations runs out of budget by early afternoon. Fund it before adding spend anywhere else.
The answer to your CEO's "why?"
Why it's different
Hero Marketer
Most reporting tools
Shows whether trial signups or demo bookings moved
Treats every conversion as a sale
Leads with cost per conversion when you track leads
Leads with ROAS, as if every lead had a price tag
Tells you when there's too little data to call
Leaves you to judge if a few days of data is enough
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Your dashboard
Most dashboards hand you the widgets and leave the reading to you. One click and Hero AI writes the read at the top of yours, for the date range, comparison and filters you have set. The first one on each account is free.
AI summary
Covers Jun 1 to Jun 30Cost per conversion fell 28% while spend came down. The Integrations campaign is carrying it.
Conversions rose to 87 from 73 while cost fell to $8,420 from $9,790. Integrations drove the gain. Brand held flat.
Next steps
Check whether budget is capping Integrations.
Check the search terms behind Integrations.
Performance over time
Device
Country
From build to share
You build
Pick what your CEO asks about, from spend and conversions to campaigns and countries. Save it once and reuse it for any period.
Create report
Build it once, reuse it weekly
You compare
No exports or copied cells. Your live numbers sit next to the previous period or last year, with the change on each KPI and campaign.
This period vs the last
| Metric | This | Prior | Δ |
|---|---|---|---|
| Cost / conv. | $94 | $118 | ↓ 20% |
Cost per conversion down 20% against the previous week.
The change, already worked out
The AI writes
Headline first, then what changed with the real figures, then the one next step. Writing it spends credits, and you can edit any line.
What changed
Cost per conversion dropped 20% against the previous week.
Recommended next step: check whether budget is capping Integrations before adding spend.
What to do next, not just what
You export
Export the brief and chart as a PDF and send it before the meeting. Your CEO or client reads it without a login or a seat to buy.
Export for the room
Ready to share?
No login on their end
Create report
Build it once, reuse it weekly
This period vs the last
| Metric | This | Prior | Δ |
|---|---|---|---|
| Cost / conv. | $94 | $118 | ↓ 20% |
Cost per conversion down 20% against the previous week.
The change, already worked out
What changed
Cost per conversion dropped 20% against the previous week.
Recommended next step: check whether budget is capping Integrations before adding spend.
What to do next, not just what
Export for the room
Ready to share?
No login on their end
What comes next
When someone asks why a number moved or what to do about it, take the question to Hero AI. It changes nothing in your account until you approve.
Your report
No writing up the numbers by hand. Each brief says what changed, the figures behind it and the next step, in a PDF you can send before the meeting.
report.brief
Weekly performance brief→ Deep dive
You get
the cause and the next step, with evidence
→ Report mode
You get
just the numbers, in plain words
→ Ad Copy
You get
new ads written from what your product does
→ Keyword Research
You get
buying intent keywords with a budget estimate
Common questions
In Google Ads, open Insights and reports, then Report editor, pick your metrics and download. That gets you the numbers. Hero Marketer's dashboard is ready on day one, with a summary on top that says what changed, in words your CEO reads.
It depends who reads it. Looker Studio is free and flexible, but you build every chart. If your reader is a CEO asking what changed and what now, Hero Marketer writes that answer for you, with the numbers behind it.
Yes. It says what changed in plain words, citing the figures from your account for this period and the last. It sticks to what the numbers show, says so when there's too little data to call, and you can edit the wording before you send it.
Export the report, or your dashboard Overview, as a PDF and send the file. They don't need an account, and there's no seat to buy. There's no scheduled send or share link, so you export when you want to share.
No. Dashboards, reports and their AI summaries only read your account. If you take a next step into Hero AI, any change it proposes runs only after you click Approve and apply.
In Google Ads, open Goals, then Conversions, and check each action's Status, or test your site with Google Tag Assistant. Tracking also breaks quietly, after a site update for example. Hero Marketer flags it within two days, not at month end.
Signing up, the dashboard, reports and CSV export are free, and so is your first AI summary on each account. After that, a summary uses about 0.01 credits and a report brief is charged by use. PDF export is free but needs a balance above zero. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited the account along with five other channels. Hero AI finds why the numbers moved and what to do next, with the evidence to show for it.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did cost per lead jump 38% last month?
Performance Max moved $2,100 onto Display and got 2 signups there. Search held at $164 a lead.
Proposed changes · 2 actions
Why Search gets the money
You run the ads between product and sales. Hero AI says plainly what your budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month. Is it doing anything?
Ten of your 11 signups came from 4 keywords. The other $1,900 went to broad searches that brought 1.
Proposed change · 1 action
$1,900 for one signup
Paid is one of five channels for a team of three, and nobody runs it full time. Hero Marketer watches it every day, and Hero AI gives you the next step with its evidence.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
Cost per conversion is down 18%, and Performance Max drove it. Next, check whether $1,200 a month can move from Brand.
Monday update · next step
The ask for the board
You run marketing for several SaaS clients. Connect up to 10 Google Ads accounts, run a free first scan audit on each, and switch between them in a click.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions. Fix that first, because every other number depends on it.
Your accounts · 5 of 10
Next client, no new login
Pricing
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer
