Ads Manager shows yesterday's spend only if you open it. This Facebook Ads monitoring tool opens it for you every morning, and flags a spike, a campaign with no results and a placement that spent for nothing. You find out the morning after, while you can still act.
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday. Check for recent budget or bidding changes.
Analyze with Hero AIThe morning after, not a week later
Why it's different
Hero Marketer
Ads Manager
Judges yesterday's spend against the same weekday's average
Shows yesterday and leaves you to compare it with other Tuesdays
Measures click through rate and cost per click on link clicks
Counts likes, comments and shares as clicks in Clicks (all)
Reads every placement for spend that brought no results
Leaves you to add the placement breakdown and read each row
Offers to block Audience Network, Marketplace or the right column on the whole ad account
Leaves you to find the setting and work out which campaigns it reaches
Placements
With Advantage+ placements, Meta decides where your ads run, Audience Network included. Every morning Hero Marketer reads your placements over the last 14 days and alerts you when one spends without results.
For Audience Network, Facebook Marketplace and the right column, you can block it on the ad account in one approval. Undo removes only that placement. For any other placement, the alert gives you the path in Ads Manager.
Placement spending without results
Needs your approval
Block Audience Network on the Meta ad account
Covers every campaign in the ad account. Meta can take up to 48 hours.
Placement · 14 daysCostResults
Where the budget went for nothing
How it works
You connect
Share your ad account with Hero Marketer on Meta's screen. Before you open a chart, it scans the last 35 days for problems that waste ad spend.
2 things need your attention
Conversions went silent
The most recent completed day had $640 in spend with 0 conversions, after averaging 6 conversions per day over the prior week.
Found today, not at month end
Every morning
Yesterday's numbers are checked against what each campaign and each weekday normally do, in the account's own days. Late results get time to come in before cost per conversion is judged.
Sales Hub trial cost per conversion spiked
Sales Hub trial has recent cost per conversion at $96 versus a $58 baseline.
The last 3 days are excluded for conversion lag.
Late results get time to land
You hear
Every alert shows in the app. Most also reach your inbox, or a Slack channel you pick, so a spike reaches you before the next one.
Where alerts land
Where your team already looks
You act
Click Analyze with Hero AI for the cause and the next step. It can lower a daily budget or pause an ad set once you approve. Or set an automation that raises or lowers a campaign budget, with caps and a one click revert.
Hero AI
Investigation Agent
Live
Account spend is spiking. What happened?
Two campaigns made up $980 of yesterday's $1,240. Sales Hub trial spent $610 against a usual $140, on a $500 daily budget. Lower it to $250 while you check what changed in Ads Manager.
Needs your approval
Sales Hub trial daily budget $500 to $250
Campaign · yesterdayCostUsual
The campaign behind the spike
2 things need your attention
Conversions went silent
The most recent completed day had $640 in spend with 0 conversions, after averaging 6 conversions per day over the prior week.
Found today, not at month end
Sales Hub trial cost per conversion spiked
Sales Hub trial has recent cost per conversion at $96 versus a $58 baseline.
The last 3 days are excluded for conversion lag.
Late results get time to land
Where alerts land
Where your team already looks
Hero AI
Investigation Agent
Live
Account spend is spiking. What happened?
Two campaigns made up $980 of yesterday's $1,240. Sales Hub trial spent $610 against a usual $140, on a $500 daily budget. Lower it to $250 while you check what changed in Ads Manager.
Needs your approval
Sales Hub trial daily budget $500 to $250
Campaign · yesterdayCostUsual
The campaign behind the spike
What it catches
Every alert shows in the app, and most reach your inbox or a Slack channel too. The free scan runs the checks once, the day you connect.
Need one more? Build your own rule on a metric like cost per conversion or impressions.
Protect
4 checksQuiet failures that burn spend before anyone looks.
Ad account connection broken
Meta refused access, or the connection was removed in Meta's business settings.
Conversion tracking stopped working
Two full days of spend with 0 conversions, when the week before looked normal. That points to the pixel or a conversion event, not weak ads.
Account spend spiking
Yesterday's spend was far above what the account spends on that weekday.
Campaign stopped serving
A live campaign got almost no impressions yesterday.
Performance
7 checksWhere the money leaks once the ads are running.
Placement spending without results
A placement spent for two weeks with no results, or cost far more per result than your Facebook and Instagram feeds.
Campaign spending without converting
A campaign that usually brings results spent for a week with none.
Campaign not spending its budget
A campaign with its own budget spent half of it or less, days in a row. Budgets set on ad sets aren't checked.
Click through rate dropping
A campaign's click through rate on link clicks fell well below its usual level last week.
Conversion rate dropping
Fewer link clicks turned into results last week than usual.
Cost per click spiking
A campaign's cost per link click stayed well above its usual for days running.
Cost per conversion spiking
A campaign's cost per result rose well above its usual, after late results had time to come in.
What comes next
Meta alerts judge finished days. There is no alert for a budget running out by midday, and none for edits made in Ads Manager. Learning, Learning limited, Seen often and Low quality show as badges on your Campaigns page, not as alerts.
Your alert
Each alert names the campaign or placement, what it spent and what it brought. Open it, click Analyze with Hero AI, and the chat starts with the alert already in it.
Alert
Account spend spiking→ Deep dive
You get
the cause and the next step, with evidence
→ Automations
You get
a campaign budget raised or lowered within caps, with a one click revert
→ Placements
You get
Audience Network, Marketplace or the right column off the ad account
→ Reports
You get
which placements and ages bought results, in a PDF
Common questions
Yes, for the checking. Hero Marketer reads yesterday every morning against each campaign's and each weekday's usual, and shows only what needs a look. You still decide what to change.
They adjust. Most alerts are sized to each campaign's own numbers, with small dollar minimums so a small account doesn't alert on pennies. You change most limits in Alert settings, and you get at most 10 alert emails a day.
No, not without your approval. Hero AI can pause a campaign, ad set or ad, set a daily budget or bid, or block a placement on the whole ad account, but only after you click Approve and apply. An automation you set up can raise or lower a campaign's daily budget on its own, within caps.
Click Analyze with Hero AI. You get the cause and the next step from your live Meta data, usually in about three minutes. If Hero AI can make the change, you approve it in the same chat. If not, it tells you where to make it in Ads Manager.
Connecting your account is free, and so is your first scan. Daily checks start when you first buy credits: 0.25 credits a day for each connected account, about $7.50 a month. Asking Hero AI about an alert is a normal question, usually 0.2 to 1.5 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
