In Campaign Manager you pick job functions, seniority and company sizes from long lists, and nothing tells you if the picks fit your product. This LinkedIn Ads audience targeting drafts them from what you sell, as one sentence you edit. You see how many members it reaches before you pay.
Choose what to target
LinkedIn AdsShow my ad for Sales Hub to people in United States who work in Sales Business Development at the level of Manager Director VP at companies of 51 to 200 201 to 500 and send them to example.com/demo
Audience size
About 62,000 LinkedIn members
Big enough, checked before you pay
How it works
Your product
The first time, Hero Marketer drafts your job functions, seniority and company sizes from your product, as one sentence.
Drafted from your product
Sales, Business Development
Manager, Director, VP
51 to 500 employees
Your buyers, not every title
Your edit
Each part is a checklist you tick or untick. Seniority runs from Entry to Owner. Unpaid and Training aren't on the list.
Seniority
The list starts at Entry
The size check
You see about how many LinkedIn members the audience reaches. Under 300, LinkedIn can't run the ads, so you widen it before anything is written.
Audience size
Caught before it costs you
After launch
Hero AI's deep dive reads who you reached by job function, seniority and size. It can't change a running audience, so you do that in Campaign Manager.
Who the campaign reached
Seniority · 30 daysCostConversions
Who you actually paid to reach
Drafted from your product
Sales, Business Development
Manager, Director, VP
51 to 500 employees
Your buyers, not every title
Seniority
The list starts at Entry
Audience size
Caught before it costs you
Who the campaign reached
Seniority · 30 daysCostConversions
Who you actually paid to reach
Why it's different
A blank audience form
Four questions, answered alone.
You guess, launch, and find out later who you paid to reach.
Hero Marketer
A draft to check, with the size shown.
Job functions · from your product
Sales, Business Development
Seniority · Entry to Owner
Manager, Director, VP
Company sizes · you can edit
51 to 500 employees
Size · before you pay
About 62,000 LinkedIn members
Every campaign
LinkedIn Audience Network shows your ad on other sites and apps, and Audience Expansion reaches past the checklists you ticked. Both are off in every campaign you launch from Hero Marketer.
The ads go to members who use LinkedIn in English.
Every campaign launches with
Reach stays where you aimed it
What comes next
Choosing an audience changes nothing in your LinkedIn account until you launch. Audiences are job functions, seniority and company sizes. There are no saved audiences, matched audiences, lookalikes or company lists.
Audience research
No facet lists to scroll. You see who the campaign is for, about how many LinkedIn members that is, and what to widen when it's too small.
audience research
Sales Hub · United States→ Campaign creation
You get
a campaign for this audience, switched on last
→ Ad copy
You get
4 ads, each with intro text and a headline
→ Landing Page
You get
full page copy for this audience
← Hero AI
You get
who you reached, by job function, seniority and size
Common questions
It can be, if you would rather edit an audience than build one. Hero Marketer drafts the job functions, seniority and company sizes from your product, and you change any part. You still decide who the campaign is for.
Yes. The audience is one sentence: who works in which job functions, at what level, at companies of what size. Under it you see about how many LinkedIn members that is, using the rounded count LinkedIn gives.
You find out before you spend. Under 300 members, LinkedIn can't run the ads, so Hero Marketer asks you to widen the audience and doesn't write the ads until you do.
No. Picking an audience changes nothing until you launch a new campaign. Hero AI can't change the audience of a campaign that already runs. It shows who that campaign reached, and you change it in Campaign Manager.
Signing up is free. The first audience for a product costs about 0.05 credits, and every campaign after that starts from it free. Writing the ads uses credits too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
