Ads Manager can break spend down by placement, age and gender once you build the table. This Facebook Ads reporting tool has them ready, with cost per conversion beside each. Walk into the meeting knowing where the budget worked.
Meta Ads
Last 30 daysCost
Impressions
Clicks
Conversions
AI summary
Cost per conversion fell 17% to $74, but Audience Network took 31% of spend and brought none of your 58 conversions.
Next: block Audience Network on the ad account, then read cost per conversion again in two weeks.
The placement that bought nothing
Why it's different
Hero Marketer
Ads Manager
Has placements, ages and genders ready, with cost per conversion beside each
Leaves you to add the breakdown to a table and pick the columns
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Measures click through rate and cost per click on link clicks
Counts likes, comments and shares as clicks in Clicks (all)
Shows how often people saw each ad next to its results
Leaves you to line up frequency and results yourself
Your dashboard
On Meta the same budget can run on Facebook Feed, Instagram Stories or Audience Network, and a click count won't tell you which one bought anything. Your dashboard shows cost and conversions by placement, age and gender.
Ages
Placements
A third of the budget, no conversions
How it works
You connect
Sign in to Meta and pick the ad account to share. Hero Marketer sees only what you share, and changes nothing until you approve it.
Connect Meta Ads
Only the ad accounts you share
You pick what it sees
You get
Before you open a single chart, it checks for broken conversion tracking, a spend spike, and campaigns that stopped serving.
Free scan
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday.
Found today, not on the invoice
The AI writes
One click and you get what changed, with the real figures and where the money went, then up to three next steps. Your first one on each account is free.
AI summary
Cost per conversion fell to $74 from $89 while conversions rose to 58 from 46. Audience Network took 31% of spend and none of the conversions.
Next: block Audience Network on the ad account, and read the result before you change anything else.
What to say, then what to do
You export
Export your dashboard or a saved report as a PDF and send it before the meeting. Your CEO or client reads it without a login or a seat to buy.
Export for the meeting
Ready to share?
No login on their end
Connect Meta Ads
Only the ad accounts you share
You pick what it sees
Free scan
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday.
Found today, not on the invoice
AI summary
Cost per conversion fell to $74 from $89 while conversions rose to 58 from 46. Audience Network took 31% of spend and none of the conversions.
Next: block Audience Network on the ad account, and read the result before you change anything else.
What to say, then what to do
Export for the meeting
Ready to share?
No login on their end
What comes next
When someone asks why a number moved, take the question to Hero AI. It can pause a campaign, ad set or ad, or set a daily budget or bid, after you approve the card. For anything else, it tells you where to change it in Ads Manager.
Your report
No pasting numbers into a slide. Each brief says what changed, the figures behind it and the next step, in a PDF you can send before the meeting.
Report brief
Meta monthly brief→ Deep dive
You get
the cause and the next step, with evidence
→ Alerts
You get
a morning check for a spend spike or a placement spending for nothing
→ Placements
You get
Audience Network, Marketplace or the right column off the ad account
→ Create images
You get
ads in Facebook and Instagram sizes, ready to download and upload
Common questions
No, not without your approval. Reports and summaries only read your account. When Hero AI finds a fix, such as pausing an ad set or setting a budget, it runs only after you click Approve and apply.
Yes, when Ads Manager uses the same attribution setting. Conversions are Results at 7 day click and 1 day view, and spend, impressions and link clicks come straight from Meta, in the account's own days.
Yes. It says what changed in plain words, with the figures from your account for this period and the last. It says so when there's too little data to trust, and you can edit the wording before you send it.
Yes. Your dashboard shows placements, ages and genders with cost, conversions and cost per conversion, read from Meta when you open it. The AI summary reads them too.
Signing up, the dashboard, reports and CSV export are free, and so is your first AI summary on each account. After that, a summary uses about 0.01 credits and a report brief is charged by use. PDF export is free but needs a balance above zero. Daily checks cost 0.25 credits a day for each account. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
