In Ads Manager you nudge budgets by hand, and a large nudge can restart learning. This Facebook ads automation tool lowers a campaign's daily budget when its cost per conversion climbs, in steps you choose, and waits 7 days before it touches that campaign again. Preview the rule on the last 30 days first.
Lowered campaign budget
Marketing Hub demo · 2h ago
The campaign's budget sits on its ad sets, so a campaign budget rule can't change it.
Lowered campaign budget by 15%
Free CRM signups · 2h ago
Next change to this campaign: in 7 days at the earliest.
One small step, then a week
How it works
You choose
Cost per conversion rising lowers a campaign’s daily budget. If your conversions carry a value, return on ad spend rising can raise it. You choose the step, from 5% to 50%.
Create custom automation
A small step you choose
You preview
Before you save, the preview shows how often the rule would have acted. Tick the box to confirm. The rule starts as soon as you save it.
Preview
Cost per conversion (campaign) rises above 1.4 times its 28 day average, 2 checks in a row.
Would have alerted you 2 times in the last 30 days · would have changed a budget 2 times
Know before you save
It acts
Each morning it checks your campaigns. When your rule matches, it changes the budget, then waits 7 days before it touches that campaign again.
Safety limits
A week between moves
You revert
Every change lands in Automation history with a Revert. It sets the budget to what it was just before, and replaces any edit you made to it since.
Lowered campaign budget
Free CRM signups · 2h ago
Raised campaign budget
Free CRM signups · 6d ago
Undone in any order
Create custom automation
A small step you choose
Preview
Cost per conversion (campaign) rises above 1.4 times its 28 day average, 2 checks in a row.
Would have alerted you 2 times in the last 30 days · would have changed a budget 2 times
Know before you save
Safety limits
A week between moves
Lowered campaign budget
Free CRM signups · 2h ago
Raised campaign budget
Free CRM signups · 6d ago
Undone in any order
Why it's different
Hero Marketer
Ads Manager by hand
Moves a campaign budget in steps you choose, from 5% to 50%
You pick the new number each time, and a big move can send an ad set back into learning
Waits 7 days before it changes the same campaign again
You remember when you last touched the budget
Skips a campaign whose budget sits on its ad sets, and says so in the history
You check which level holds the budget, campaign by campaign
Can ask for up to 3 daily checks in a row before it acts
You decide whether one bad day is a trend
What you get
A rule changes one thing on Meta: a campaign's daily budget. The ready made automations stay on Google Ads.
01 / Lower
When a campaign's cost per conversion rises above its own baseline, its daily budget drops by the size you set, from 5% to 50%.
02 / Raise
When return on ad spend rises above its baseline, the daily budget goes up by the size you set. It needs a value on your conversions, set up in Events Manager.
03 / Stays yours
If a campaign holds no budget of its own, a rule skips it. Ask Hero AI to move an ad set budget, and it runs after you approve.
04 / Stays yours
A rule can't pause a campaign, ad set or ad, or change a bid. Hero AI stages those, and each runs after you click Approve and apply.
What comes next
A rule lowers a campaign's daily budget when cost per conversion climbs, and can raise it when return on ad spend does. That is all it does. Pausing, bids, ad set budgets and finding the cause go to Hero AI, which changes nothing until you click Approve and apply.
Your history
Each action lands in Automation history, and so does each skip, with the reason. A Revert sets the budget back to what it was just before.
Automation history
Meta AdsLowered campaign budget
Free CRM signups · 2h ago
Lowered campaign budget
Marketing Hub demo · 2h ago
→ Alerts
You get
a morning check for a spend spike and for spend without conversions
→ Hero AI
You get
the cause, and a pause, bid or ad set budget change you approve
→ Reports
You get
results by placement, age and gender, with cost per conversion
→ Change history
You get
each budget change as a pin on your trend chart
Common questions
No. A rule moves a campaign's budget only. If a campaign's budget sits on its ad sets, the rule skips it and Automation history says why. For an ad set budget, ask Hero AI, and it runs after you click Approve and apply.
It can. A large budget move can send an ad set back into learning, whoever makes it. You choose the size of each step, from 5% to 50%, and a rule waits 7 days before it changes the same campaign again.
Yes. Every change has a Revert in Automation history. It puts the budget back to what it was just before that change, and that replaces any edit you made to the budget since.
Yes. Before you save, the preview shows how often the rule would have acted in the last 30 days. You can also ask for up to 3 daily checks in a row before it acts, so one odd day doesn't move a budget.
Nothing per change, and nothing for the preview. Rules run in the daily checks, which cost 0.25 credits a day for each connected account (about $7.50 a month) and cover your alerts too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
