Meta spreads your budget across Audience Network, Marketplace and more, and the placement report is yours to open and read. These Facebook ads placement exclusions start with a morning check that flags the placement spending without results. You approve the block, and Undo takes it back.
Hero AI
Meta Ads copilot
Live
Which placement is spending without results?
Audience Network. It took $286 of your budget in the last 14 days and brought no results, while your Facebook and Instagram feeds brought 38. Blocking it covers every campaign in this ad account, and Meta can take up to 48 hours to apply it.
Needs your approval
Block Audience Network on this ad account
Placement · 14 daysSpendResults
What $286 actually bought
How it works
Every morning
Hero Marketer reads 14 days of placements and raises "Placement spending without results" when one spends with no results or costs far more per result.
Alert · Meta Ads
Caught the morning after
You decide
For Audience Network, Facebook Marketplace and the right column, the alert and Hero AI offer "Block on this ad account" and show the spend.
Needs your approval
Block Audience Network on this ad account
Say yes knowing it's account wide
Undo
Undo removes only the placement you blocked. Reels, Stories and Threads get the steps in Ads Manager instead, with no one click block.
One placement back, nothing else
Alert · Meta Ads
Caught the morning after
Needs your approval
Block Audience Network on this ad account
Say yes knowing it's account wide
One placement back, nothing else
Why it's different
The placement report
A table to open and read.
You find the one that wastes money, then work out what to do about it.
Hero Marketer
The one placement to block, with what it cost.
Flagged · Audience Network
$286 spent, no results, last 14 days
Your call · Block on this ad account
Covers every campaign in the ad account
Undo · Audience Network only
Removes only that placement
Before you launch
A Traffic campaign you build in Hero Marketer sends none of its budget to Audience Network from the first day. If Hero Marketer can't read your Page's Instagram account, it runs on Facebook alone.
Leads campaigns keep Meta's Advantage+ placements, so the morning check watches where that budget goes.
Where the ads run
No Audience Network from day one
What comes next
Nothing is blocked until you approve it. Audience Network, Facebook Marketplace and the Facebook right column get a one click block. Reels, Stories and Threads get the steps in Ads Manager.
Placement exclusions
No report to dig through. You see what the placement spent, what it brought and what the block covers, then approve it or leave it.
placement block
Audience Network · last 14 days← Alerts
You get
an alert when a placement spends without results
← Reports
You get
placement, age and gender tables with cost per conversion
→ Hero AI
You get
the same block, staged for your approval
→ Campaign creation
You get
a campaign on Facebook and Instagram only
Common questions
Yes. A block covers every campaign in the ad account. Meta has started removing placement controls from ad sets in Leads campaigns, so the control that stays works across the whole ad account. The approval card says this before you approve, and Meta can take up to 48 hours to apply it.
It can be, if you don't open the placement report every week. Hero Marketer reads it each morning, names the placement that spent without results, and shows what it cost before you approve anything.
Yes. Undo removes only the placement you blocked and leaves the rest of your account as it was.
It can block three: Audience Network, Facebook Marketplace and the Facebook right column. For Reels, Stories and Threads there is no one click block, so Hero Marketer gives you the steps in Ads Manager.
Signing up is free. The morning check is part of the daily checks, which cost 0.25 credits a day for each connected ad account, about $7.50 a month. Asking Hero AI about a placement is a question, usually about 0.2 to 1.5 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
