Google, LinkedIn and Meta each report on their own, so you join them by hand. This cross channel ads reporting puts all three side by side, with spend added up in your currency and conversions as each platform reports them. Answer the CEO without the weekly export.
All channels
Last 30 daysPlatforms compared
| Platform | Cost | Conv. | Cost / conv. |
|---|---|---|---|
| Google Ads | $12,400 | 132 | $94 |
| LinkedIn Ads | $6,200 | 33 | $188 |
| Meta Ads | $2,700 | 18 | $150 |
| Total | $21,300 | no total | no total |
AI summary
Meta Ads cost per conversion rose 36% to $150, while Google Ads held at $94 and LinkedIn Ads fell to $188.
Next: ask Hero AI why Meta Ads costs more per conversion.
Which platform to look at first
Why it's different
Hero Marketer
Three ad managers and a spreadsheet
Adds up spend in your reporting currency, at each day’s rate
Leaves you to convert currencies by hand
Draws cost per conversion for each platform, week by week
Gives you a figure per platform to line up yourself
Shows where the month will land against your target
Leaves pace to a formula you keep up
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Your dashboard
Pick All and the dashboard you already use shows Google, LinkedIn and Meta together. Cost, impressions and clicks add up. Conversions, and everything built on them, show once per platform.
Cost per conversion by platform
WeeklyThe one getting dearer
How it works
You connect
Add Google, LinkedIn and Meta to the same business. With two or more, your dashboard opens on All.
Connections
Platform: All
It opens on All by itself
You compare
Cost, impressions and clicks add up across platforms. Conversions show once per platform, each as that platform reports it.
Performance snapshot
Cost
$21,300 ↑ 3%
Conversions
Google Ads
132
↑ 4%
LinkedIn Ads
33
↑ 6%
Meta Ads
18
↓ 18%
Three counts, not one total
You pace
Set a monthly target for the business or for each platform. Month pace shows the month so far and where it ends at that pace.
Month pace
This month, 18 of 30 days in. 100% is the monthly target.
Google Ads spend
So far 58%, forecast 97% of target
Meta Ads spend
So far 60%, forecast 100% of target
LinkedIn Ads spend
So far 71%, forecast 118% of target
Over target before the month ends
You share
Export the All channels Overview as a PDF and send it before the meeting. It leads with your AI summary if that view has one.
Export for the meeting
Overview · All channels · Last 30 days
No login on their end
Connections
Platform: All
It opens on All by itself
Performance snapshot
Cost
$21,300 ↑ 3%
Conversions
Google Ads
132
↑ 4%
LinkedIn Ads
33
↑ 6%
Meta Ads
18
↓ 18%
Three counts, not one total
Month pace
This month, 18 of 30 days in. 100% is the monthly target.
Google Ads spend
So far 58%, forecast 97% of target
Meta Ads spend
So far 60%, forecast 100% of target
LinkedIn Ads spend
So far 71%, forecast 118% of target
Over target before the month ends
Export for the meeting
Overview · All channels · Last 30 days
No login on their end
What comes next
All channels covers one business at a time, never several clients. When someone asks why a number moved, take it to Hero AI.
Your Overview
No joining exports by hand. Spend is added up, each platform’s conversions sit beside it, and the AI summary on top says what changed.
Overview
All channels→ Monday digest
You get
every platform’s week by email, with a version for your CEO
→ Deep dive
You get
the channels compared, then the one taking the most spend investigated
→ Alerts
You get
a morning check on every platform you connect
→ Change history
You get
each change pinned on the trend, with its result
Common questions
It can show you. Cost per conversion sits by platform, week by week, so you see which one is getting dearer. Each platform’s conversions stay as that platform reports them.
Yes. Each platform’s numbers come straight from that platform, so they line up with its own ad manager. Spend in other currencies is converted to your reporting currency at each day’s European Central Bank rate, and the tile says so.
No. Reading your numbers changes nothing in Google, LinkedIn or Meta. If you send a next step to Hero AI, any change it suggests runs only after you click Approve and apply.
Yes. The summary on top says what changed in plain words, with each platform’s figures for this period and the last. It says so when there’s too little data to trust, and you can edit the wording before you send it.
Connecting your company’s Google, LinkedIn and Meta accounts is free. The dashboard and reports are free, and so is your first AI summary on each account. After that, a summary uses about 0.01 credits. PDF export is free but needs a balance above zero. Daily checks cost 0.25 credits a day for each account. There is no monthly fee. Credits come in $20 packs, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Google, LinkedIn and Meta numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
