Hero Marketer

Google Ads automation tool

Wasted spend doesn't wait for you.

Google's Automated Rules can pause your brand keywords too. This Google Ads automation tool makes only safe fixes and skips your product name. Preview first, and revert any action in one click.

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Hero Marketer acted on this Applied

Search term waste: free crm template excel

Added negative keyword: free crm template excel

2h ago Revert
alert
free crm template excel spent $92 without converting.

Caught at $92, while you worked

The problem

You know the fix.
You just never get to it.

Some fixes are not hard, they are just relentless. A wasting search term needs one negative keyword. A campaign with conversion value that keeps hitting its budget needs a small lift. None of it needs judgment. All of it needs someone to actually do it, every day, before the money is gone.

  • "I add the same junk terms as negatives every Monday. It is the most mechanical work I do."
  • "I tried Google's automated rules once, paused a brand keyword by accident, and turned them all off."
  • "I want the boring fixes handled, but I will not hand over anything I cannot undo."

Why it's safe

Guards on every action, and controls you keep.

Each guard stops a known way automated rules hurt an account, like pausing your brand keyword.

Off by default

Each one stays off until you switch it on.

Preview first

See what it would have done on your own data.

Daily caps

A limit on how many changes it makes a day.

Cooldowns

A wait before it changes the same thing again.

Brand guard

It skips any keyword with your product name.

Time to convert

Blocks and pauses skip campaigns under 60 days.

Safe budget raises

Skips raises Google says won't add conversions.

One click revert

Revert any action on its own, in any order.

What it can do

Five automations to switch on, or build your own.

The list is short on purpose. An automation makes the cut only when its fix is easy to undo, needs little judgment and is worth real money. Everything else stays a recommendation for you to decide on.

  • 01

    Block wasting search terms

    When a search term in a Search campaign spends twice the campaign's cost per conversion without converting, it becomes an exact match negative. Only that search stops, and the ad group keeps running.

    Low risk
  • 02

    Lift the budget on profitable campaigns being capped

    When a campaign that records conversion value loses 20% of its impressions to budget, its daily budget goes up 25%. Search campaigns on Smart Bidding are skipped.

    Use with care
  • 03

    Pause pure waste keywords

    Pauses a keyword that spends more than 50 in your account's currency in 7 days with no conversions, three days in a row. Keywords with your product name are skipped.

    Use with care
  • 04

    Ease CPA targets on overperformers

    When a Search campaign's cost per conversion runs 30% below its own average, its Target CPA goes up 10%. Only campaigns already on Target CPA qualify.

    Use with care
  • 05

    Ease ROAS targets on overperformers

    When a Search campaign's return on ad spend runs 30% above its own average, its Target ROAS goes down 10%. Only campaigns already on Target ROAS qualify.

    Use with care

  • Build your own

    Set your own threshold on cost per conversion, ROAS or keyword wasted spend, and pick a budget change, a target change or a pause. Before you save, see how often it would have acted in the last 30 days. It runs as soon as you save it.

Versus Automated Rules

The checks Google's rules leave to you.

Automated Rules are free, flexible and built by the company you pay for every click. They do exactly what you tell them, nothing more.

Hero Marketer

Most triggers follow each campaign's own averages

You set every condition and number yourself

Negatives and pauses skip campaigns under 60 days old

You decide which campaigns are too new to judge

Never blocks or pauses anything with your product name

You exclude brand keywords from each rule yourself

Skips raises Google's own forecast says add no conversions

You check the budget simulator yourself

Where it fits

Automations start where Alerts leave off.

The same checks that power Alerts feed Automations. An alert finds the problem. When the fix is safe and easy to undo, an automation you switched on makes it. When it needs judgment, one click hands the alert to Hero AI, which changes nothing until you click Approve and apply.

Alerts

See the 17 things Hero Marketer watches for

Hero AI

For the fixes that need judgment

Common questions

What to know before you switch on the Google Ads automation tool.

Will it touch my brand keywords?

Not if they contain your product name. Automations never block or pause a search term or keyword with your product's name in it. For blocked search terms, you can also list other brand or competitor terms to protect. Misspellings and variants aren't matched, so list those too.

Can I undo an action?

Yes. Any change an automation made can be reverted in one click, on its own and in any order. Reverting a budget or target puts back the value from just before that change, which also replaces any later change you made to it.

How to automate Google Ads?

Google covers bids with Smart Bidding and simple rules with Automated rules. Hero Marketer takes the fixes you keep meaning to make: it blocks wasted searches, pauses keywords that only spend, and lifts budgets that hold winners back. You preview each one first.

Does Google have an automation tool?

Yes: Smart Bidding, Automated rules, scripts and auto-applied recommendations. They do what you set, on the conditions you write. Hero Marketer adds the B2B SaaS judgment, so nothing gets blocked before a lead has had time to convert.

How is this different from Google's own Automated Rules?

With Google's Automated Rules, you set every condition and number yourself, on the campaigns or keywords you pick. Hero Marketer's automations compare most signals with each campaign's own averages, never block or pause a keyword with your product name, and give a campaign 60 days before blocking or pausing anything in it. They also skip a budget raise when Google's own forecast shows no extra conversions, on campaigns where Google has one.

What do automations cost?

Nothing per action, and nothing for the preview. Automations run in the daily checks, which cost 0.25 credits a day for each connected account (about $7.50 a month) and cover your alerts too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.

Built for

Whoever owns the Google Ads number in B2B SaaS.

01

The CEO’s question, answered with evidence.

You inherited the account along with five other channels. Hero AI finds why the numbers moved and what to do next, with the evidence to show for it.

See the first marketer fit →
Hero AI Mon 10:40 AM

Why did cost per lead jump 38% last month?

Performance Max moved $2,100 onto Display and got 2 signups there. Search held at $164 a lead.

Proposed changes · 2 actions

  • CRM Search campaign impressions lost to budget 31%

Why Search gets the money

Pricing

Pay for the AI work and daily checks you use.

Dashboard

$0

Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.

Credits

$20 a pack

One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.

Monitoring

$7.50 a month

0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.

See full pricing

Built by a B2B SaaS marketer

Let Hero Marketer handle the fixes you keep meaning to make.

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