Google Ads Keyword Planner gives you every search you could pay for, even the how to ones. This Google Ads keyword tool keeps the buying ones that fit what you sell. See traffic and budget before you spend.
Estimates assume your ad shows for 80% of searches, 5% of people click, and a click costs the middle of Google's top-of-page bid range.
Cluster 1: Sales pipeline software (Recommended ad group)
4,200 monthly searches · 168 est. clicks/mo · $1,008 est. budget/mo
Budget known before you spend
How it works
Pull from Google Ads
Give Hero AI your target keyword and the country you sell in. It finds what people there search for, with Google's own numbers, so you plan from real demand.
Keyword ideas from Google
Big number, no buyers
Keep buying intent
Hero AI drops searches from people who are only researching, so you don't bid on them. The rest fit your product, grouped and ready to become ad groups.
Buying intent clusters
Cut before you pay for it
Keyword ideas from Google
Big number, no buyers
Buying intent clusters
Cut before you pay for it
What you get back
A keyword list
A spreadsheet to sort.
You're left to filter, cluster, estimate traffic and budget, and build the ad groups.
Hero Marketer
Ad groups to launch, with estimated clicks and budget.
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Google's own search volume for every keyword.
Our estimate of each cluster's monthly clicks.
Our estimate of what each cluster would cost a month.
Numbers for your country, never the US by default.
Before you launch
Search your root word. Type the word your product shares with other searches, like "crm", then open the Questions or Related list in your keyword tool.
Spot the wrong intent. "crm jobs", "crm certification", "crm template": lots of searches, no buyers.
Block them before launch. Add jobs, certification and template as negative keywords.
Or skip the digging. Ask Hero AI for keywords and it hands you this list too, ready to block. Once you're live, an automation keeps blocking searches that spend without converting, and never your brand name.
Searches to block
5,400 searches, zero buyers
What comes next
Researching keywords changes nothing in your Google Ads account. When you're ready, take a cluster into one of the next steps below.
Keyword Research
No sorting or budget math by hand. Each cluster comes with its keywords and our estimate of what it would cost to run, ready to launch or to put in your next budget request.
keyword research
seed · "sales pipeline software" · US→ Create campaign
You get
a live Search campaign, with ads and a budget
→ Ad Copy
You get
ads written from what your product does
→ Landing Page
You get
full page copy, ready for your designer
→ Competitor campaign
You get
angles, keywords and trademark safe ads
Common questions
Google Keyword Planner, free inside Google Ads. It hands you every search you could pay for, in one long list. Hero AI starts from the same numbers and gives you only the buying searches, grouped and budgeted.
Start with what buyers type when they're ready to pay: your category, your use case and your competitors' names. Check volumes in Keyword Planner, drop the how to and free searches, and group the rest by theme.
For raw volume, Google Keyword Planner: it's free, and the numbers are Google's own. For B2B SaaS, the hard part is picking the few searches that bring buyers, and Hero AI is built for that.
Google Keyword Planner, Google Trends, Google Search Console, Semrush, Ahrefs, Moz Keyword Explorer, SpyFu, Ubersuggest, AnswerThePublic, and Hero AI, the one built for B2B SaaS Google Ads campaigns.
Yes, as a plan. The search volumes are Google's own, for the country you sell in. The clicks and budget are our estimate, built from Google's numbers, and Hero AI prints the assumptions under every result, so you can explain where each figure came from. Real spend moves with competition and ad quality, so present the budget as a starting point, not a forecast.
Not while you research. Keyword research only reads Google's keyword data and hands you a plan. A campaign goes live only when you publish one in Create campaign, after you've checked its keywords, its ads and its monthly budget, which starts from the same estimate.
Yes. In Create campaign, you enter your target keyword, country and landing page, pick a cluster of keywords, and check the ads it writes from your product. Then you publish, and Hero Marketer builds the Google Search campaign for you, so there are no ad groups or match types to set up by hand.
Signing up and connecting your account are free. Research uses credits: about 0.1 credits a run in Create campaign, and in chat it is part of your Hero AI question, usually about 0.2 to 1.5 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited the account along with five other channels. Hero AI finds why the numbers moved and what to do next, with the evidence to show for it.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did cost per lead jump 38% last month?
Performance Max moved $2,100 onto Display and got 2 signups there. Search held at $164 a lead.
Proposed changes · 2 actions
Why Search gets the money
You run the ads between product and sales. Hero AI says plainly what your budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month. Is it doing anything?
Ten of your 11 signups came from 4 keywords. The other $1,900 went to broad searches that brought 1.
Proposed change · 1 action
$1,900 for one signup
Paid is one of five channels for a team of three, and nobody runs it full time. Hero Marketer watches it every day, and Hero AI gives you the next step with its evidence.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
Cost per conversion is down 18%, and Performance Max drove it. Next, check whether $1,200 a month can move from Brand.
Monday update · next step
The ask for the board
You run marketing for several SaaS clients. Connect up to 10 Google Ads accounts, run a free first scan audit on each, and switch between them in a click.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions. Fix that first, because every other number depends on it.
Your accounts · 5 of 10
Next client, no new login
Pricing
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer
