Hero Marketer

Built by a B2B SaaS marketer · 9 years in Google Ads

The Google Ads copilot for B2B SaaS.

Investigate, optimize, and ship campaigns in plain English, grounded in your product context, your account, and your sales cycle.

Get started View pricing
  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend

Hero AI

Investigation Agent

Live

Why did CPL spike 47% last week on the Free CRM signup campaign?

Mobile broad match ate $2,400 on Salesforce and Pipedrive brand searches. 87% of the spike traces to one ad group: Competitors Broad.

Pause that ad group and add 12 negatives. Recovers the $2,400 you'd otherwise burn next week. Want me to apply it?

After that, worth tightening match types from broad to phrase across the rest of the campaign. Wait a week first to make sure the pattern holds.

Ask about your Google Ads accounts or marketing strategies...
Connected to Google Ads
This turn 1.2 credits
Saved $2,400 / wk

01 · The problem

You own the results.
You don't have the time,
the team, or the budget.

The agency runs $3,000 a month on a 90 day minimum. The Google Ads UI is hours of guessing. Generic AI tools apply an ecommerce lens that breaks for SaaS: low conversion volume, 30 to 90 day sales cycles, CAC math instead of ROAS.

ChatGPT doesn't see your account. So the work falls back to you, between everything else you own.

Investigation
I don't know if my Google Ads spend is actually working.
Marketing operator, Series A fintech
Recommendation
My agency hands me 12 items in alphabetical order with no idea what depends on what.
Head of growth, B2B HR tech
Ad copy
My ad copy reads like every other SaaS ad. It doesn't say what we actually do.
Product marketer, developer tools SaaS
Landing page
A user searches 'compliance automation,' clicks the ad, lands on a generic homepage. Conversion collapses.
PMM, healthtech compliance SaaS
Keyword research
I'm picking keywords by gut. I have no idea what my buyers actually type.
Demand generation lead, B2B CRM

✦ 02 · What makes Hero different

Five jobs. Five tools you'd
default to. Five gaps Hero fills.

Each row pits a Hero agent against the tool most operators reach for first — shown in the form you'd actually receive it. Each one falls short for B2B SaaS in a different way.

When you ask

“Why did my CPL spike 47% on the Free CRM signup campaign last week?”

What you'd get elsewhere

GmailInbox

Why did my CPL spike 47% on the Free CRM signup campaign last week?

AG

Agency<[email protected]>

to me

9:14 AM

Hey, yeah let me look into this. I'll have something for you by Tuesday. Want me to look at audiences and creative too?

↩ Reply↪ Forward
versus

What Hero does

Hero AI

Investigation Agent

Live
  • Pulled spend by ad group across 7d and 28d windows
  • Compared match-type drift on Search vs Performance Max
  • Checked conversion lag against your 60-day sales cycle
87% of the spike traces to one ad group: Competitors – Broad

Mobile broad match ate $2,400 on Salesforce and Pipedrive searches. Pause this ad group and add 12 negatives — recovers the $2,400 you'd otherwise burn next week.

View detail →

03 · How it works

Five agents. One chat.
Live account data.

Each agent has a job. The mocks below show real product output: chat answers, structured plans, keyword clusters, all using your live Google Ads data.

AGENT 01 · Investigation

Investigate why a metric moved, in plain English.

The problemWhen CPL jumps, your dashboard tells you what happened. It doesn't tell you why. Most operators spend the afternoon digging through the Google Ads UI. Or wait a week for the agency report.

The mechanismThe Investigation Agent walks your account from the top down. Search and Performance Max get separate tracks, because they're built differently. B2B SaaS sales cycle context is applied to the data. The finding comes back in seconds.

The outcomeYou get the same answer a senior PPC manager would give you, in the time it takes to read a Slack message.

How the Investigation Agent works

Hero AI

Investigation Agent

Live

Why did CPL spike 47% last week on the Free CRM signup campaign?

Walked the account top down: account, campaigns, ad groups, keywords, search terms.

The spike traces to one ad group: "Competitors Broad". Mobile broad match keywords ate $2,400 on Salesforce and Pipedrive brand searches. That's 87% of the CPL increase.

CTR there is 3.1%, but free trial signup is 0%. The other ad groups held steady.

Ask about your Google Ads accounts or marketing strategies...

Hero AI

Recommendation Agent

Live

What should I do about it?

Pause Competitors Broad and add 12 negatives to block Salesforce and Pipedrive brand searches on mobile. That alone recovers the $2,400 you'd otherwise burn next week. Want me to apply it?

After that lands, worth tightening match types from broad to phrase across the rest of the campaign. Wait another week first to make sure the pattern holds.

PROPOSED ACTION 2 changes
Pause ad group · Competitors Broad $2,400/wk
Add 12 negatives (mobile) scoped

AGENT 02 · Recommendation

The single most important next step, with the natural follow-up surfaced.

The problemReports describe what happened. Agency to-do lists hand you 12 items in alphabetical order with no idea what depends on what. You're left to bridge the gap from description to decision. That's where money burns.

The mechanismThe Recommendation Agent leads with one action. Then surfaces the natural follow-up in plain language. Fix the broken stuff fast. Optimize once the pattern holds. Expand once it's proven. If the data won't support a confident move, the agent says so.

The outcomeStop guessing what to do first. Stop tweaking bids while tracking is silently broken upstream.

How the Recommendation Agent works

AGENT 03 · Ad Copy

Ad copy grounded in what you actually sell.

The problemWhen ad copy is generic, Google's algorithm picks what to show. Google optimizes for clicks. You're paying for conversions.

The mechanismThe Ad Copy Agent writes 15 headlines and 4 descriptions per ad group, grounded in what you sell, who it's for, and why people buy it. You paste it straight into Google Ads.

The outcomeAd copy that says what your product actually does. Headlines a buyer would recognize from a sales call.

How the Ad Copy Agent works

Hero AI

Ad Copy Agent

Live

Generate ad copy for the Sales Hub ad group.

Headlines

  • 01 Track every deal from first click to close
  • 02 Sales Hub: built for growing teams
  • 03 Pipeline that updates itself
  • 04 CRM, email, and reports in one place
  • 05 Forecast accuracy without the spreadsheets

Descriptions

  • 01 Tools your reps actually use. Pipeline, email tracking, meeting scheduling, all in one workspace.
  • 02 Trusted by 200,000+ teams to close more deals with less manual work.

Grounded in what you sell, who it's for, and why people buy.

Hero AI

Landing Page Agent

Live

Draft a landing page for the "CRM for small business" keyword.

HERO

The CRM that grows with your small business

Same keyword the visitor searched, same promise the ad made. Start free, scale when ready.

PROBLEM

Spreadsheets stop working past five reps. Enterprise CRMs cost more than the team. Deals slip through the cracks.

SOLUTION

A free CRM that scales to Sales Hub when you need pipelines, automation, and reporting. No data migration when you upgrade.

Copy pasteable into Google Docs, Webflow, or Framer.

AGENT 04 · Landing Page

Landing pages that match the ad and the keyword that brought the visitor.

The problemThe ad says "CRM for small business." The page says "the all-in-one platform for modern teams." The visitor leaves. That's the conversion tax most accounts pay without noticing.

The mechanismThe Landing Page Agent drafts page copy and structure grounded in the exact keyword and the ad that brought the visitor. You paste the result into Google Docs, Webflow, or Framer.

The outcomeThe page delivers what the ad promised. The fix costs nothing, and most accounts never make it.

How the Landing Page Agent works

AGENT 05 · Keyword Research

Keywords clustered by buyer intent.

The problemGeneric keyword lists burn budget on high volume terms that don't convert. BOFU terms (Software, Pricing, Demo, Versus) get paused when they should be protected.

The mechanismThe Keyword Research Agent clusters terms by intent against your product context. High intent. Comparison. Problem aware. Branded. Each cluster comes with traffic estimates from Google's Keyword Planner.

The outcomeSpend on terms your buyers actually type. Protect the ones that convert.

How the Keyword Research Agent works

Hero AI

Keyword Research Agent

Live

Find high intent keywords for HubSpot Sales Hub.

High intent ~4,200/mo

sales crm software · crm for small business · pipeline management tool

Comparison ~2,100/mo

hubspot vs salesforce · hubspot vs pipedrive · best crm for startups

Problem aware ~5,800/mo

how to track sales pipeline · manage leads in spreadsheet · sales forecasting

Branded · protect by default

hubspot · hubspot pricing · hubspot demo

Always on

Between logins,
Hero keeps working.

The chat answers when you ask. The monitor never stops. Hero watches every connected account on a schedule, flags what Google never emails about, and acts on the safe, reversible fixes on its own.

Alerts

Know what broke before you log in.

17 checks across delivery, spend, and quality. The budget leaks and silent failures Google never emails about, with thresholds that scale to your account.

How Alerts work

Automations

The safe fixes, handled for you.

For the small set of issues where the fix is safe and reversible, Hero acts on its own. Every action is one click to undo, capped per day, and previewed before you enable it.

How Automations work

04 · Who uses it

Four desks.
One chat.

Same product context, four different jobs. The indie founder typing at midnight uses the same agents the marketing team runs on Monday morning before the leadership review.

01 · Solo founder

Plain answers grounded in what you actually built.

You shipped the product. You're running Google Ads on the side. No agency burn, no generic ChatGPT filler, no quarterly business review.

See the indie founder fit
Hero AI 11:47 PM

Is my $1,500 a month doing anything?

65% of clicks on 3 zero-conversion keywords.

"free crm tool", "crm software", "sales platform". Broad-match noise.

Pause those, reallocate. Projected save: $780/mo.
PROPOSED PAUSE3 KEYWORDS
free crm toolBROAD
crm softwareBROAD
sales platformBROAD
SPEND $1,512 · CLICKS 412 · SIGNUPS 3

02 · Startup founder

Senior PPC for the runway you have.

You raised seed money to build product, not pay $5K a month for an agency report you can't act on. Hero Marketer is senior PPC at $20.

See the startup fit
Hero AI Tue 9:14 AM

$5K a month. Search or PMax?

PMax leaking $1,800 to Display.

71% of PMax spend on placements that don't convert.

Cap PMax first. Redirect to Search competitor terms at $90 CPL.

PROPOSED CHANGES2 ACTIONS
PMax DisplayCAP $0/DAY
Search Brand budget+$1,800/MO
SEARCH 31 CONV · PMAX 12 CONV · $284 CPL

03 · Lean marketing team

The specialist seat you can't justify hiring for.

A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.

See the marketing team fit
MONDAY REPORT + 30d

$96

Cost / conv.

87

Conversions

Conv. rate 4.1%
TOP CAMPAIGNS CPL · 30d
Sales Hub Demo$112
Free CRM Trial$78
Marketing Hub Demo$184

$24K

Spend / 30d

3.9x

Trial → Paid

04 · Product-led team

Ads that speak the product, not the marketing department.

You build the product. Nobody understands what it does better. Hero Marketer turns that knowledge into ad copy, keyword research, and campaigns that match what you shipped.

See the product team fit
PRODUCT PROFILE Loaded

// what you sell

CRM that grows with your small business

// who buys it

Sales leads, 5+ reps

// trial to paid

Free CRM, paid Sales Hub

Generated headline

"CRM built for 1 to 5 rep teams, not enterprise IT."

Ad Copy Agent · grounded in this profile.

05 · Pricing

Pricing that doesn't punish growth.

Three tiers. From $20 a month. Cancel anytime, 14-day full refund if you've used less than 10% of your monthly credits.

Pro

$20 /mo

For solo founders getting started.

Growth

$50 /mo

For growing teams running multiple products.

Agency

$100 /mo

For agencies juggling many accounts.

View pricing

Built by a B2B SaaS marketer · 9 years in Google Ads

Operate Google Ads at agency quality, without the agency markup.

Get started View pricing
  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend