Hero Marketer

Built by a B2B SaaS marketer

The Google Ads AI Copilot for B2B SaaS.

Investigate and optimize in plain English, then launch Search campaigns from a guided builder. Grounded in your live account, your product, and how B2B SaaS buyers actually convert.

  • No monthly fee
  • Unused credits refundable
  • No markup on ad spend
Hero AI Investigation Agent Live

Why did CPL spike 47% last week on the Free CRM signup campaign?

Deep dive · about 3 minutes

Competitors Broad $2,400/wk · 0 signups

87% of the spike traces to that one ad group, and the pattern holds across all three windows of data. Pause it first.

Needs your approval

Pause ad group Competitors Broad

Approve and apply Not now
Ask about your Google Ads accounts or marketing strategies...

Built from

  • 50+ B2B SaaS accounts
  • $2.3M in real ad spend analyzed
  • 9 years running Google Ads for B2B SaaS

01 · The problem

You own the results. You don't have the time, the team, or the budget.

Diagnose · Investigation

“I don’t know if my Google Ads spend is actually working.”
Marketing operator, Series A fintech

Diagnose · Recommendation

“My agency hands me 12 items in alphabetical order with no idea what depends on what.”
Head of growth, B2B HR tech

Build · Ad copy

“My ad copy reads like every other SaaS ad. It doesn’t say what we actually do.”
Product marketer, developer tools SaaS

Build · Landing page

“A user searches ‘compliance automation,’ clicks the ad, lands on a generic homepage. Conversion collapses.”
PMM, healthtech compliance SaaS

Build · Keyword research

“I’m picking keywords by gut. I have no idea what my buyers actually type.”
Demand generation lead, B2B CRM

Own · The account

“I own this number. I’m not a PPC specialist, and I can’t afford the one who would be.”
Founder, bootstrapped B2B SaaS

02 · How it works

Five agents. One chat.

Investigate why a metric moved, in plain English.

You ask

Why did CPL spike 47% last week on the Free CRM signup campaign?

Hero AI Everywhere else
Hero AI Investigation Agent Live
  • Compared last week with the week before and the 76 days before that
  • Walked the campaign down to ad groups and search terms
  • Weighed conversion lag against a 30 to 90 day B2B sales cycle

87% of the spike traces to one ad group, Competitors Broad.

Pause it first. It spent $2,400 last week with no signups, and the pattern holds in all three windows of data.

How the Investigation Agent works →
Gmail Inbox

Why did CPL spike 47% last week on the Free CRM signup campaign?

AG

Agency <[email protected]>

to me

9:14 AM

Hey, yeah let me look into this. I’ll have something for you by Tuesday. Want me to look at audiences and creative too?

↩ Reply ↪ Forward

03 · Always on

Between logins, Hero Marketer keeps working.

Hero Marketer watches every connected account for 17 kinds of problems. It checks each account at 6 AM in its time zone, and checks budgets every hour from 9 AM to 10 PM. Serious problems arrive by email, and every alert shows in the app. Daily checks cost 0.25 credits a day for each account, starting when you first buy credits.

Before you log in

Checked 24/7, every 15 minutes.

  1. 6:00 AM Alert Conversion tracking stopped working: no conversions across the account for two days, after about 4 a day.
  2. 6:00 AM Automation Blocked the search term “free crm excel template” after $310 in 14 days and no signups.
  3. 6:00 AM Automation Paused the keyword “personal crm” after $64 in 7 days and no signups, three mornings running.
  4. 9:00 AM Alert The Sales Hub trial campaign had spent 80% of today’s budget by 9 AM.
  5. 9:15 AM Summary You log in. The dashboard summary shows what changed over the last 7 days and a recommended next step, one click from Hero AI.

Automations stay off until you preview and switch them on. Every action can be reverted.

How alerts work → How automations work →

04 · Who uses it

Four desks. One chat.

01

Plain answers grounded in what you actually built.

You shipped the product. You run Google Ads on the side. No agency burn, no generic filler, no quarterly business review.

See the indie founder fit →
Hero AI 11:47 PM

Is my $1,500 a month doing anything?

Pause “free crm tool”. It spent $310 in 30 days with no signups. Keep your two highest-intent terms and move them to Exact.

Last 30 days · 3 Broad keywords · $780, 0 signups

  • free crm tool Pause
  • crm software Keep, move to Exact
  • sales platform Keep, move to Exact

Straight answers

Questions people ask before they connect their account.

Is Hero Marketer a subscription?

No subscription is required. You pay as you go, with no monthly fee. Credits are $1 each, in $20 packs, and never expire. They pay for the AI work you run and for daily monitoring: 0.25 credits a day for each connected account, about $7.50 a month, starting when you first buy credits. Auto top-up is optional: it is a yearly credit subscription that buys 20 credits for $20 when your balance drops below 5. Turn it off in Settings and your credits stay.

Does Hero Marketer mark up my ad spend?

No. You keep paying Google Ads directly. Hero Marketer charges only for the AI work and monitoring you use, never a percentage of your media spend.

How is this different from ChatGPT?

A general AI chat doesn’t come connected to your Google Ads account. Hero Marketer connects directly to it, reads your live campaign data, search terms, and product context, and reasons with B2B SaaS sales cycles in mind instead of ecommerce defaults. The same chat that diagnoses a problem can also stage the fix, and nothing changes until you click Approve and apply.

Can the AI change my account without my approval?

Hero AI never changes your account on its own. Each change shows as a card with the exact values and runs only when you click Approve and apply. Budget, bidding and target changes, keyword pauses and new negatives can be undone in one click. Automations stay off until you preview and switch them on. Then they act by themselves, within daily caps, and every action can be reverted. One exception: in the campaign builder, sitelinks you make with Generate with AI are added to your Google Ads account, at account level, as soon as you generate them.

What access does Hero Marketer need?

You sign in with Google, then give Hero Marketer access to Google Ads in a separate Google consent. Hero Marketer reads your account to answer questions and run alerts. It changes the account only through changes you approve in Hero AI, automations you switch on, campaigns you pause, enable or publish in the app, and sitelinks you generate in the campaign builder. To remove access, disconnect the account in Settings > Connections, and its access tokens are deleted.

Where does Hero Marketer get my product context?

Connecting Google Ads doesn’t capture it. When you create your first campaign, add a product, or connect another account, Hero Marketer reads your website in about 20 seconds, for under half a credit, and builds a profile: who buys, what they struggle with, and what makes you different. You can edit that profile afterwards. Ad copy and landing pages are written from it.

Does it replace a PPC agency or freelancer?

For B2B SaaS teams, it covers the diagnostics, recommendations, and report writing that eat an agency retainer, on demand rather than on a weekly cycle. You can keep an agency for media planning and use Hero Marketer for the rest. Run them side by side for a cycle and see which answer your CEO actually finds useful.

Can an agency use it for client accounts?

Yes, one account at a time. Connect up to 10 Google Ads accounts, including client accounts under a manager login, and switch between them. Each chat, dashboard and report covers one account. There is no cross-account view, and there are no team seats. Each connected account is monitored for 0.25 credits a day, from one credit balance.

Does it work on my phone?

Yes, in your browser. You can chat with Hero AI, approve changes, and check alerts and your dashboard at phone width. There is no app to install and no push notifications. Serious alerts arrive by email.

What does it cost to get started?

Nothing. Signing up and connecting your first Google Ads account are free. So are the dashboard, reports, CSV export, your first account scan and your first AI summary on that account. You buy credits when you want Hero AI, report briefs, daily alerts or automations.

05 · Pricing

Pay for the AI work and daily checks you use.

No monthly fee and no contract. Credits are $20 a pack, and unused ones are refundable within 90 days.

Dashboard

$0

Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.

Credits

$20 a pack

One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.

Monitoring

$7.50 a month

0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.

Built by a B2B SaaS marketer · 9 years in Google Ads

Operate Google Ads at agency quality, without the agency markup.

  • No monthly fee
  • Unused credits refundable
  • No markup on ad spend