01 Built by a B2B SaaS marketer with 9 years in Google Ads

AI Google Ads copilot for B2B SaaS .

Investigate, optimize, and ship campaigns in plain English, grounded in your product.

Cancel anytime
Full refund within 14 days
No markup on ad spend

Hero AI

Google Ads copilot

Why did CPL spike 47% last week in the "demo" campaign?

Mobile broad-match ate $2,400 on competitor brand searches. 87% of the spike traces to one ad group: "Brand Match - Broad".

Pause that ad group and add 12 negatives. Recovers the $2,400 you'd otherwise burn next week. Want me to apply it?

After that, worth tightening match types from broad to phrase across the rest of the campaign. Wait a week first to make sure the pattern holds.

02 The problem

You own the results. You don't have the time, the team, or the budget to do it well.

The agency runs $3,000 a month on a 90-day minimum. The Google Ads UI is hours of guessing. Generic AI tools speak in e-commerce ROAS. ChatGPT doesn't see your account. So the work falls back to you, between everything else you own.

"I don't know if my Google Ads spend is actually working."
"My agency hands me 12 items in alphabetical order with no idea what depends on what."
"My ad copy reads like every other SaaS ad. It doesn't say what we actually do."
"A user searches 'compliance automation,' clicks the ad, lands on a generic homepage. Conversion collapses."
"I'm picking keywords by gut. I have no idea what my buyers actually type."

03 Hero Marketer

A chat that knows your account. Five agents that act on it.

Hero Marketer is an AI Google Ads copilot for B2B SaaS. Ask plain-English questions about your account. Get answers grounded in live Google Ads data. Take action with one click. Five agents handle investigation, recommendations, ad copy, landing pages, and keyword research. Each one is tuned for B2B SaaS conversion patterns, not e-commerce defaults.

Investigation

Walks your account top to bottom to find the cause.
Recommendation

Tells you the one thing to do now, and what to look at after.
Ad Copy

15 headlines and 4 descriptions, grounded in your product.
Landing Page

Page copy and structure matched to the ad and keyword.
Keyword Research

Keywords clustered by buyer intent. BOFU terms protected by default.

04 How it works

Five agents. One chat. Live account data.

Each agent has a job. The demos below loop with real product output.

Agent 01 · Investigation

Investigate why a metric moved, in plain English.

The problem

When CPL jumps, your dashboard tells you what happened. It doesn't tell you why. Most operators spend the afternoon digging through the Google Ads UI. Or wait a week for the agency report.

The mechanism

The Investigation Agent walks your account from the top down. Search and Performance Max get separate tracks, because they're built differently. B2B SaaS sales-cycle context is applied to the data, and the agent flags when a number is too thin to draw a conclusion from. The finding comes back in seconds.

The outcome

You get the same answer a senior PPC manager would give you, in the time it takes to read a Slack message.

How the Investigation Agent works

Hero AI

Investigation Agent

Hero AI

Recommendation Agent

Agent 02 · Recommendation

The single most important next step, with the natural follow-up surfaced.

The problem

Reports describe what happened. Agency to-do lists hand you 12 items in alphabetical order with no idea what depends on what. You're left to bridge the gap from description to decision. That's where money burns.

The mechanism

The Recommendation Agent leads with one action. Then surfaces the natural follow-up in plain language. Fix the broken stuff fast. Optimize once the pattern holds. Expand once it's proven. If the data won't support a confident move, the agent says so.

The outcome

Stop guessing what to do first. Stop tweaking bids while tracking is silently broken upstream.

How the Recommendation Agent works

Agent 03 · Ad Copy

Ad copy grounded in what you actually sell.

The problem

When the ad copy is generic, Google's algorithm picks what to show. Google optimizes for clicks. You're paying for conversions.

The mechanism

The Ad Copy Agent writes 15 headlines and 4 descriptions per ad group, grounded in what you sell, who it's for, and why people buy it. You can paste it straight into Google Ads.

The outcome

Ad copy that says what your product actually does. Headlines a buyer would recognize from a sales call.

How the Ad Copy Agent works

Hero AI

Ad Copy Agent

Hero AI

Landing Page Agent

Agent 04 · Landing Page

Landing pages that match the ad and the keyword that brought the visitor.

The problem

The ad says "compliance automation." The page says "the all-in-one platform for modern teams." The visitor leaves. That's the conversion tax most accounts pay without noticing.

The mechanism

The Landing Page Agent drafts page copy and structure grounded in the exact keyword and the ad that brought the visitor. You paste the result into Google Docs, Webflow, or Framer.

The outcome

The page delivers what the ad promised. The fix costs nothing, and most accounts never make it.

How the Landing Page Agent works

Agent 05 · Keyword Research

Keywords clustered by buyer intent.

The problem

Generic keyword lists burn budget on high-volume terms that don't convert. BOFU terms (Software, Pricing, Demo, Versus) get paused when they should be protected.

The mechanism

The Keyword Research Agent clusters terms by intent against your product context. High intent. Comparison. Problem-aware. Branded. Each cluster comes with traffic estimates from Google's Keyword Planner.

The outcome

Spend on terms your buyers actually type. Protect the ones that convert.

How the Keyword Research Agent works

Hero AI

Keyword Research Agent

Every change is reviewed and applied only after your explicit confirmation.

05 Who uses it

Solo founders. Lean teams. Agencies.

Same product, different day. The page you ship today is the same page the founder shipped at 11pm last night. The chat that diagnoses your account is the chat the agency runs across thirty.

Solo founder

The senior PPC operator you can't yet justify hiring.

You run Google Ads between product, sales, and everything else you own. You need a senior PPC operator on call, not a 90-day agency retainer.

See how solo founders use it

Lean marketing team

The specialist seat you can't justify hiring for.

A marketing manager and a designer. Nobody on the team has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.

See how marketing teams use it

Agency / multi-account

Every client account from one chat.

You run Google Ads for several B2B SaaS clients. MCC supported. Credits scale with the work. No per-seat charge when you add a teammate.

See how agencies use it

06 Counter-positioning

Built for B2B SaaS, not for e-commerce in disguise.

Most "AI Google Ads" tools default to e-commerce assumptions. That model breaks for B2B SaaS, where sales cycles run longer, intent terms matter more, and a conversion is usually a trial signup or demo, not a checkout.

Most AI Google Ads tools

Built for Shopify e-commerce.

Metric: ROAS
Sales cycle: 3 to 7 days
PMax: Just another campaign type
BOFU terms: Pause if CPC looks high
Smart bidding: Always better

Hero Marketer

Built for B2B SaaS.

Metric: CAC payback vocabulary today. CRM-integrated measurement on the roadmap.
Sales cycle: 30 to 90 days, with recommendations that respect time-to-signal.
PMax: Separate investigation track for asset groups, signals, and grouped insights.
BOFU terms: Protect Software, Pricing, Demo, and Versus terms by default.
Smart bidding: Data-gated. Under 15 conversions in 30 days, Maximize Clicks usually wins.

Pricing

Pricing that doesn't punish growth.

Three tiers. From $20 a month. Cancel anytime, 14-day full refund if you've used less than 10% of your monthly credits.

Pro

$20/mo

For solo founders getting started.

Growth

$50/mo

For growing teams running multiple products.

Agency

$100/mo

For agencies juggling many accounts.

See pricing

08 Built by a B2B SaaS marketer with 9 years in Google Ads

Operate Google Ads at agency quality, without the agency markup.

Book a demo See pricing

Cancel anytime
Full refund within 14 days
No markup on ad spend