Hero Marketer

Built by a B2B SaaS marketer with 9 years in Google Ads

AI Google Ads copilot for B2B SaaS.

Investigate, optimize, and ship campaigns in plain English, grounded in your product.

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  • Full refund within 14 days
  • No markup on ad spend

Hero AI

Google Ads copilot

Why did CPL spike 47% last week on the Free CRM signup campaign?

Mobile broad match ate $2,400 on Salesforce and Pipedrive brand searches. 87% of the spike traces to one ad group: "Competitors - Broad".

Pause that ad group and add 12 negatives. Recovers the $2,400 you'd otherwise burn next week. Want me to apply it?

After that, worth tightening match types from broad to phrase across the rest of the campaign. Wait a week first to make sure the pattern holds.

Ask about your Google Ads accounts or marketing strategies...

The problem

You own the results.
You don't have the time,
the team,
or the budget.

The agency runs $3,000 a month on a 90 day minimum. The Google Ads UI is hours of guessing. Generic AI tools apply an e commerce lens that breaks for SaaS: low conversion volume, 30 to 90 day sales cycles, CAC math instead of ROAS. ChatGPT doesn't see your account. So the work falls back to you, between everything else you own.

Investigation

"I don't know if my Google Ads spend is actually working."
Marketing operator, Series A fintech

Recommendation

"My agency hands me 12 items in alphabetical order with no idea what depends on what."
Head of Growth, B2B HR tech

Ad Copy

"My ad copy reads like every other SaaS ad. It doesn't say what we actually do."
Product marketer, developer tools SaaS

Landing Page

"A user searches 'compliance automation,' clicks the ad, lands on a generic homepage. Conversion collapses."
PMM, healthtech compliance SaaS

Keyword Research

"I'm picking keywords by gut. I have no idea what my buyers actually type."
Demand generation lead, B2B CRM

What makes Hero Marketer different

Five jobs. Five tools you'd default to. Five gaps Hero fills.

Each row below pits a Hero agent against the tool most operators reach for first. Each one falls short for B2B SaaS in a different way.

Agent 01 · Investigation

When you ask

“Why did my CPL spike 47% on the Free CRM signup campaign last week?”

AG

Agency

Retainer · $3K/mo

“Hey, yeah let me look into this. I'll have something for you by Tuesday. Want me to look at audiences and creative too?”

versus

Hero AI

Investigation Agent

  • Pulling spend by ad group across 7d and 28d windows
  • Comparing match type drift on Performance Max
  • Checking conversion lag against your sales cycle
  • 87% of the spike traces to one ad group: Competitors - Broad

Mobile broad match ate $2,400 on Salesforce and Pipedrive searches. Pause this ad group and add 12 negatives. Recovers the $2,400 you'd otherwise burn next week. Want me to apply it?

Agent 02 · Recommendation

When you ask

“What should I focus on this week?”

G

Google Ads Recommendations

Native tab

  • Enable broad match for 23 keywords
  • Increase budget by 25% on 4 campaigns
  • Add 5 sitelink assets
  • Apply auto-applied recommendations
  • Switch Search campaign to Performance Max
  • Expand to Display Network
  • … 6 more
versus

Hero AI

Recommendation Agent

  • Reading the last 28 days of conversion data
  • Checking what depends on what
  • Skipping Google's "enable broad match" rec because it inflates spend on competitor brand terms

Pause 3 keywords burning $1,800 a week first. Once you have a clean baseline, we'll know whether to expand match types on the remaining 12. One decision at a time.

Agent 03 · Ad Copy

When you ask

“Write 15 ad headlines for our Free CRM trial campaign.”

C

ChatGPT

Generic AI

  • 1. Boost your business with our solution
  • 2. Powerful tools for modern teams
  • 3. The smarter way to work
  • 4. Unlock growth with AI
  • 5. Transform your workflow today
  • … 10 more in the same register
versus

Hero AI

Ad Copy Agent

  • Loading your product context (what you sell, who buys, what they object to)
  • Reading your top 3 landing pages by conversion rate
  • Checking the competitor terms running in your account (Salesforce, Pipedrive)

15 headlines and 4 descriptions, scored on ad strength, ready to paste into Google Ads. Each one names the buyer, the use case, or the proof. Want them dropped into a CSV?

Agent 04 · Landing Page

When you ask

“Draft a landing page for our HubSpot vs Salesforce campaign.”

AI

Generic Google Ads AI tool

Bid + budget automation

“Landing pages aren't part of what we do. We handle bid optimization, budget pacing, and account structure. You'll need a copywriter or page builder for that.”

versus

Hero AI

Landing Page Agent

  • Reading the keyword that triggered the click and the headline the visitor saw
  • Drafting hero, subhead, 3 proof blocks, FAQ, and CTA
  • Matching tone to the winning ad headline

Full page copy, ready to paste into Webflow, Framer, or Google Docs. We don't design the page itself. We write the words for every section, in the tone of the ad that brought the visitor. Want a variant for the comparison cluster too?

Agent 05 · Keyword Research

When you ask

“Find me high-intent keywords for our Free CRM.”

F

Freelancer

Per project · $800

“Hey, sure thing. Keyword research is $800 and usually takes 4 to 5 business days. If you can send over a brief on the product, who you're targeting, and the main competitors, that'll help me get started fast.”

versus

Hero AI

Keyword Research Agent

  • Loading the product context already in your workspace (category, who buys, why they buy)
  • Clustering by buyer intent: ready to buy, comparison, problem aware, branded
  • Scoring product fit on each cluster
  • Estimating budget and traffic per cluster

4 clusters with budgets, intent labels, and a flag on terms that look high-intent but don't convert for SaaS. Your product context stays. Next research run picks up where this one left off.

How it works

Five agents. One chat. Live account data.

Each agent has a job. The demos below loop with real product output.

Agent 01 · Investigation

Investigate why a metric moved, in plain English.

The problem

When CPL jumps, your dashboard tells you what happened. It doesn't tell you why. Most operators spend the afternoon digging through the Google Ads UI. Or wait a week for the agency report.

The mechanism

The Investigation Agent walks your account from the top down. Search and Performance Max get separate tracks, because they're built differently. B2B SaaS sales cycle context is applied to the data, and the agent flags when a number is too thin to draw a conclusion from. The finding comes back in seconds.

The outcome

You get the same answer a senior PPC manager would give you, in the time it takes to read a Slack message.

How the Investigation Agent works

Hero AI

Investigation Agent

Ask about your Google Ads accounts or marketing strategies...

Hero AI

Recommendation Agent

Ask about your Google Ads accounts or marketing strategies...

Agent 02 · Recommendation

The single most important next step, with the natural follow up surfaced.

The problem

Reports describe what happened. Agency to do lists hand you 12 items in alphabetical order with no idea what depends on what. You're left to bridge the gap from description to decision. That's where money burns.

The mechanism

The Recommendation Agent leads with one action. Then surfaces the natural follow up in plain language. Fix the broken stuff fast. Optimize once the pattern holds. Expand once it's proven. If the data won't support a confident move, the agent says so.

The outcome

Stop guessing what to do first. Stop tweaking bids while tracking is silently broken upstream.

How the Recommendation Agent works

Agent 03 · Ad Copy

Ad copy grounded in what you actually sell.

The problem

When the ad copy is generic, Google's algorithm picks what to show. Google optimizes for clicks. You're paying for conversions.

The mechanism

The Ad Copy Agent writes 15 headlines and 4 descriptions per ad group, grounded in what you sell, who it's for, and why people buy it. You can paste it straight into Google Ads.

The outcome

Ad copy that says what your product actually does. Headlines a buyer would recognize from a sales call.

How the Ad Copy Agent works

Hero AI

Ad Copy Agent

Ask about your Google Ads accounts or marketing strategies...

Hero AI

Landing Page Agent

Ask about your Google Ads accounts or marketing strategies...

Agent 04 · Landing Page

Landing pages that match the ad and the keyword that brought the visitor.

The problem

The ad says "CRM for small business." The page says "the all in one platform for modern teams." The visitor leaves. That's the conversion tax most accounts pay without noticing.

The mechanism

The Landing Page Agent drafts page copy and structure grounded in the exact keyword and the ad that brought the visitor. You paste the result into Google Docs, Webflow, or Framer.

The outcome

The page delivers what the ad promised. The fix costs nothing, and most accounts never make it.

How the Landing Page Agent works

Agent 05 · Keyword Research

Keywords clustered by buyer intent.

The problem

Generic keyword lists burn budget on high volume terms that don't convert. BOFU terms (Software, Pricing, Demo, Versus) get paused when they should be protected.

The mechanism

The Keyword Research Agent clusters terms by intent against your product context. High intent. Comparison. Problem aware. Branded. Each cluster comes with traffic estimates from Google's Keyword Planner.

The outcome

Spend on terms your buyers actually type. Protect the ones that convert.

How the Keyword Research Agent works

Hero AI

Keyword Research Agent

Ask about your Google Ads accounts or marketing strategies...

Every change is reviewed and applied only after your explicit confirmation.

Who uses it

Three desks.
One chat.

Same product context, three different jobs. The founder running ads at 11pm uses the same agents the marketing team runs on Monday morning before the leadership review.

Hero AI
11:47 PM

Why did CPL spike on Free CRM last week?

Mobile broad match ate $2,400.

87% from one ad group on competitor brand searches.

Solo founder

The senior PPC operator you can't yet justify hiring.

You run Google Ads between product, sales, and everything else you own. You need senior PPC on call, not a 90 day agency retainer.

See the solo founder fit
Monday report + 30d

$96

Cost / Conv.

87

Conversions

Conv. rate 4.1%

Lean marketing team

The specialist seat you can't justify hiring for.

A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.

See the marketing team fit
Product profile Loaded

// what you sell

CRM that grows with

your small business

// who buys it

Sales leads, 5+ reps

// trial to paid

Free CRM, paid Sales Hub

Product led teams

Ads that speak the product, not the marketing department.

You build the product. Nobody understands what it does better. Hero Marketer turns that knowledge into ad copy, keyword research, and campaigns that match what you shipped.

See the product team fit

Pricing

Pricing that doesn't punish growth.

Three tiers. From $20 a month. Cancel anytime, 14 day full refund if you've used less than 10% of your monthly credits.

Pro

$20/mo

For solo founders getting started.

Growth

$50/mo

For growing teams running multiple products.

Agency

$100/mo

For agencies juggling many accounts.

View Pricing

Built by a B2B SaaS marketer with 9 years in Google Ads

Operate Google Ads at agency quality, without the agency markup.

Get Started View Pricing
  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend