Built by a B2B SaaS marketer
The Google Ads AI Copilot for B2B SaaS.
Investigate, fix, monitor and automate your Google Ads in plain English, grounded in your live account and your product.
- No monthly fee
- No card needed
- No contract
Hero AI
Investigation Agent
Live
Why did CPL spike 47% last week on the CRM signup campaign?
Deep dive · about 3 minutes
87% of the spike traces to that one ad group, and the pattern holds across all three windows of data. Pause it first.
Needs your approval
Pause ad group Competitors Broad
Built from
- 50+ B2B SaaS accounts
- $2.3M in real ad spend analyzed
- 9 years running Google Ads for B2B SaaS
01 · The problem
You own the results. You don't have the time, the team, or the budget.
The first marketing hire, the founder running the ads, the head of growth, the fractional marketer. Different desks, the same Google Ads number.
Diagnose · Investigation
“My CEO asked why cost per lead jumped 38%. Answering that properly takes me a whole afternoon.”
Diagnose · Recommendation
“I inherited this account. I can see twenty things to fix and no idea which one comes first.”
Build · Ad copy
“Our ads could be for any SaaS company. Nothing in them says what we actually built.”
Build · Landing page
“Every ad still sends people to the homepage. Nobody on our team has a free week to fix it.”
Build · Keyword research
“New client, kickoff on Friday. I’m guessing which keywords their buyers actually type.”
Own · The account
“I own this number. I’m not a PPC specialist, and I can’t afford the one who would be.”
02 · How it works
Five agents. One chat.
Investigate why a metric moved, in plain English.
You ask
Why did CPL spike 47% last week on the CRM signup campaign?
Hero AI
Investigation Agent
Live
- Compared last week with the week before and the 76 days before that
- Walked the campaign down to ad groups and search terms
- Weighed conversion lag against a 30 to 90 day B2B sales cycle
87% of the spike traces to one ad group, Competitors Broad.
Pause it first. It spent $2,400 last week with no signups, and the pattern holds in all three windows of data.
How the Investigation Agent works →
Why did CPL spike 47% last week on the CRM signup campaign?
Hey, yeah let me look into this. I’ll have something for you by Tuesday. Want me to look at audiences and search terms too?
The single most important next step, and what follows it.
You ask
What should I focus on this week?
Hero AI
Recommendation Agent
Live
- Checked the last 30 days against the 30 and 120 days before
- Mapped what depends on what
- Held off on broad match until the wasted spend is fixed
Three keywords are burning $1,800 a week with no signups.
Pause those first. Then expand, one decision at a time, once the pattern holds.
How the Recommendation Agent works →
- Enable broad match for 23 keywords Apply
- Increase budget by 25% on 4 campaigns Apply
- Add 5 sitelink assets Apply
- Turn on auto-apply for recommendations Apply
- Switch Search campaign to Performance Max Apply
- Expand to Display Network Apply
- … 6 more, ranked by optimization score
Ad copy grounded in what you actually sell.
You ask
Write 15 ad headlines for our Free CRM trial campaign.
Hero AI
Ad Copy Agent
Live
- Loaded your product profile
- Read the ad group’s current ads, keywords and search terms
- Kept Salesforce and Pipedrive out of the ad text
“Track every deal to close”
15 headlines (keyword, benefit, CTA) and 4 descriptions, inside Google’s limits. Approve it and it goes in as a new paused ad.
How the Ad Copy Agent works →
Write 15 ad headlines for our Free CRM trial campaign.
- Boost your business with our solution
- Powerful tools for modern teams
- The smarter way to work
- Unlock growth with AI
- Transform your workflow today
- … 10 more in the same register
Landing pages that match the ad behind the click.
You ask
Rewrite the landing page for our HubSpot vs Salesforce campaign to match the ad.
Hero AI
Landing Page Agent
Live
- Read the page the ad sends clicks to
- Matched the keyword and the ad’s headlines
- Drafted 8 to 12 sections with full copy
“The CRM that grows with your small business”
Full copy for every section, with image and logo placeholders. Copy it into Google Docs, or download Markdown or PDF for your designer.
How the Landing Page Agent works →Landing pages aren’t part of what we do. We handle bid optimization, budget pacing, and account structure. You’ll need a copywriter or page builder for that.
High intent keywords in up to three clusters, each with a budget estimate.
You ask
Find me high intent keywords for our CRM campaign in the US.
Hero AI
Keyword Research Agent
Live
- Pulled Keyword Planner ideas for the US
- Kept only buying-intent terms that fit your product
- Estimated clicks and monthly budget for each cluster
3 clusters of buying-intent keywords, with a budget estimate for each.
- Recommended ad group 1,900 searches a month
- Pricing and demo 880 searches a month
- Alternatives 720 searches a month
Only terms from buyers ready to start a trial, book a demo or compare make the cut. Research and problem-aware searches are left out before you spend a dollar.
How the Keyword Research Agent works →
Freelancer
Keyword Research Specialist
$800
project
Hey, sure thing. Keyword research is $800 and usually takes 4 to 5 business days. If you can send over a brief on the product, who you’re targeting, and the main competitors, that’ll help me get started fast.
03 · Always on
Between logins, Hero Marketer keeps working.
Through the day
Checked 24/7, every 15 minutes.
- 6:00 AM Automation Blocked the search term “free crm excel template” after $310 in 14 days and no signups.
- 11:00 AM Alert The Sales Hub trial campaign had spent 80% of today’s budget by 11 AM.
- 5:30 PM Summary You log in. The dashboard summary shows what changed over the last 7 days and a recommended next step, one click from Hero AI.
Automations stay off until you preview and switch them on. Every action can be reverted.
04 · Who uses it
Four desks. One chat.
The CEO’s question, answered with evidence.
You inherited the account along with five other channels. Hero AI finds why the numbers moved and what to do next, with the evidence to show for it.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did cost per lead jump 38% last month?
Performance Max moved $2,100 onto Display and got 2 signups there. Search held at $164 a lead.
Proposed changes · 2 actions
- Performance Max daily budget −$66 a day
- CRM Search campaign daily budget +$66 a day
- CRM Search campaign impressions lost to budget 31%
A straight answer on your ad spend.
You run the ads between product and sales. Hero AI says plainly what your budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month. Is it doing anything?
Ten of your 11 signups came from 4 keywords. The other $1,900 went to broad searches that brought 1.
Proposed change · 1 action
- Negative keywords to add 23
- Spend on those searches, last 30 days $1,900
- Signups from those searches 1
Numbers that hold up with the board.
Paid is one of five channels for a team of three, and nobody runs it full time. Hero Marketer watches it every day, and Hero AI gives you the next step with its evidence.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
Cost per conversion is down 18%, and Performance Max drove it. Next, check whether $1,200 a month can move from Brand.
Monday update · last 30 days
- Cost per conversion $248
- Conversions 86
- Conversion rate 4.1%
Every client’s account, one login.
You run marketing for several SaaS clients. Connect up to 10 Google Ads accounts, run a free first scan audit on each, and switch between them in a click.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions. Fix that first, because every other number depends on it.
Your accounts · 5 of 10
- B2B CRM USD · Active
- Developer tools SaaS AUD
- Series A fintech USD
Straight answers
Questions people ask before they connect their account.
Is Hero Marketer a subscription?
No subscription is required. You pay as you go, with no monthly fee. Credits are $1 each, in $20 packs, and never expire. They pay for the AI work you run and for daily monitoring: 0.25 credits a day for each connected account, about $7.50 a month, starting when you first buy credits.
Does Hero Marketer mark up my ad spend?
No. You keep paying Google Ads directly. Hero Marketer charges only for the AI work and monitoring you use, never a percentage of your media spend.
How is this different from ChatGPT?
Hero Marketer is built from the ground up for B2B SaaS Google Ads. ChatGPT or Claude can connect to your account, but you set it up, supply your product context and check every change, and its advice tends to default to ecommerce norms. Hero Marketer comes connected, reads your live account and product, and reasons with 30 to 90 day sales cycles in mind. In chat, nothing runs until you click Approve and apply.
Can the AI change my account without my approval?
Hero AI never changes your account on its own. Automations stay off until you preview and switch them on. Then they act by themselves, within daily caps, and every action can be reverted.
What access does Hero Marketer need?
You sign in with Google, then give Hero Marketer access to Google Ads. Hero Marketer reads your account to answer questions and run alerts. It changes the account only through changes you approve in Hero AI, automations you switch on and campaigns you pause, enable or publish in the app
Where does Hero Marketer get my product context?
Connecting Google Ads doesn’t capture it. When you create your first campaign, add a product, or connect another account, Hero Marketer reads your website and builds a profile: who buys, what they struggle with, and what makes you different. You can edit that profile afterwards. Ad copy and landing pages are written from it.
Does it replace a PPC agency or freelancer?
For B2B SaaS teams, it covers the diagnostics, recommendations, and report writing that eat an agency retainer, on demand rather than on a weekly cycle. You can keep an agency for media planning and use Hero Marketer for the rest. Run them side by side for a cycle and see which answer your CEO actually finds useful.
Can an agency use it for client accounts?
Yes, one account at a time. Connect up to 10 Google Ads accounts, including client accounts under a manager login, and switch between them.
Does it work on my phone?
Yes, in your browser. You can chat with Hero AI, approve changes, and check alerts and your dashboard at phone width. There is no app to install and no push notifications. Serious alerts arrive by email.
What does it cost to get started?
Nothing. Signing up and connecting your first Google Ads account are free. So are the dashboard, reports, CSV export, your first account scan and your first AI summary on that account. You buy credits when you want Hero AI, report briefs, daily alerts or automations.
05 · Pricing
Pay for the AI work and daily checks you use.
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer · 9 years in Google Ads
Operate Google Ads at agency quality, without the agency markup.
- No monthly fee
- No card needed
- No contract