Built by a B2B SaaS marketer
The Google Ads AI Copilot for B2B SaaS.
Investigate and optimize in plain English, then launch Search campaigns from a guided builder. Grounded in your live account, your product, and how B2B SaaS buyers actually convert.
- No monthly fee
- Unused credits refundable
- No markup on ad spend
Why did CPL spike 47% last week on the Free CRM signup campaign?
Deep dive · about 3 minutes
87% of the spike traces to that one ad group, and the pattern holds across all three windows of data. Pause it first.
Needs your approval
Pause ad group Competitors Broad
Built from
- 50+ B2B SaaS accounts
- $2.3M in real ad spend analyzed
- 9 years running Google Ads for B2B SaaS
01 · The problem
You own the results. You don't have the time, the team, or the budget.
Diagnose · Investigation
“I don’t know if my Google Ads spend is actually working.”
Diagnose · Recommendation
“My agency hands me 12 items in alphabetical order with no idea what depends on what.”
Build · Ad copy
“My ad copy reads like every other SaaS ad. It doesn’t say what we actually do.”
Build · Landing page
“A user searches ‘compliance automation,’ clicks the ad, lands on a generic homepage. Conversion collapses.”
Build · Keyword research
“I’m picking keywords by gut. I have no idea what my buyers actually type.”
Own · The account
“I own this number. I’m not a PPC specialist, and I can’t afford the one who would be.”
02 · How it works
Five agents. One chat.
Investigate why a metric moved, in plain English.
You ask
Why did CPL spike 47% last week on the Free CRM signup campaign?
- Compared last week with the week before and the 76 days before that
- Walked the campaign down to ad groups and search terms
- Weighed conversion lag against a 30 to 90 day B2B sales cycle
87% of the spike traces to one ad group, Competitors Broad.
Pause it first. It spent $2,400 last week with no signups, and the pattern holds in all three windows of data.
How the Investigation Agent works →Why did CPL spike 47% last week on the Free CRM signup campaign?
Hey, yeah let me look into this. I’ll have something for you by Tuesday. Want me to look at audiences and creative too?
The single most important next step, and what follows it.
You ask
What should I focus on this week?
- Checked the last 30 days against the 30 and 120 days before
- Mapped what depends on what
- Held off on broad match until the wasted spend is fixed
Three keywords are burning $1,800 a week with no signups.
Pause those first. Then expand, one decision at a time, once the pattern holds.
How the Recommendation Agent works →- Enable broad match for 23 keywords Apply
- Increase budget by 25% on 4 campaigns Apply
- Add 5 sitelink assets Apply
- Turn on auto-apply for recommendations Apply
- Switch Search campaign to Performance Max Apply
- Expand to Display Network Apply
- … 6 more, ranked by optimization score
Ad copy grounded in what you actually sell.
You ask
Write 15 ad headlines for our Free CRM trial campaign.
- Loaded your product profile
- Read the ad group’s current ads, keywords and search terms
- Kept Salesforce and Pipedrive out of the ad text
“Track every deal to close”
15 headlines (keyword, benefit, CTA) and 4 descriptions, inside Google’s limits. Approve it and it goes in as a new paused ad.
How the Ad Copy Agent works →Write 15 ad headlines for our Free CRM trial campaign.
- Boost your business with our solution
- Powerful tools for modern teams
- The smarter way to work
- Unlock growth with AI
- Transform your workflow today
- … 10 more in the same register
Landing pages that match the ad behind the click.
You ask
Rewrite the landing page for our HubSpot vs Salesforce campaign to match the ad.
- Read the page the ad sends clicks to
- Matched the keyword and the ad’s headlines
- Drafted 8 to 12 sections with full copy
“The CRM that grows with your small business”
Full copy for every section, with image and logo placeholders. Copy it into Google Docs, Webflow or Framer, or download Markdown or PDF for your designer.
How the Landing Page Agent works →Landing pages aren’t part of what we do. We handle bid optimization, budget pacing, and account structure. You’ll need a copywriter or page builder for that.
High-intent keywords in up to three clusters, each with a budget estimate.
You ask
Find me high intent keywords for our Free CRM in the US.
- Pulled Keyword Planner ideas for the US
- Kept only buying-intent terms that fit your product
- Estimated clicks and monthly budget for each cluster
3 clusters of buying-intent keywords, with a budget estimate for each.
- Recommended ad group 1,900 searches a month
- Pricing and demo 880 searches a month
- Alternatives 720 searches a month
Only terms from buyers ready to start a trial, book a demo or compare make the cut. Research and problem-aware searches are left out before you spend a dollar.
How the Keyword Research Agent works →Freelancer
Keyword Research Specialist
$800
project
Hey, sure thing. Keyword research is $800 and usually takes 4 to 5 business days. If you can send over a brief on the product, who you’re targeting, and the main competitors, that’ll help me get started fast.
03 · Always on
Between logins, Hero Marketer keeps working.
Hero Marketer watches every connected account for 17 kinds of problems. It checks each account at 6 AM in its time zone, and checks budgets every hour from 9 AM to 10 PM. Serious problems arrive by email, and every alert shows in the app. Daily checks cost 0.25 credits a day for each account, starting when you first buy credits.
Before you log in
Checked 24/7, every 15 minutes.
- 6:00 AM Alert Conversion tracking stopped working: no conversions across the account for two days, after about 4 a day.
- 6:00 AM Automation Blocked the search term “free crm excel template” after $310 in 14 days and no signups.
- 6:00 AM Automation Paused the keyword “personal crm” after $64 in 7 days and no signups, three mornings running.
- 9:00 AM Alert The Sales Hub trial campaign had spent 80% of today’s budget by 9 AM.
- 9:15 AM Summary You log in. The dashboard summary shows what changed over the last 7 days and a recommended next step, one click from Hero AI.
Automations stay off until you preview and switch them on. Every action can be reverted.
04 · Who uses it
Four desks. One chat.
Plain answers grounded in what you actually built.
You shipped the product. You run Google Ads on the side. No agency burn, no generic filler, no quarterly business review.
See the indie founder fit →Is my $1,500 a month doing anything?
Pause “free crm tool”. It spent $310 in 30 days with no signups. Keep your two highest-intent terms and move them to Exact.
Last 30 days · 3 Broad keywords · $780, 0 signups
- free crm tool Pause
- crm software Keep, move to Exact
- sales platform Keep, move to Exact
Senior PPC for the runway you have.
You raised seed money to build product, not to pay a $5,000 a month agency retainer for a report you cannot act on.
See the startup fit →$5K a month. Search or Performance Max?
Performance Max spent $1,200 on Display in the last 30 days with no signups.
Proposed changes · 2 actions
- Performance Max daily budget −$40 a day
- Search daily budget +$40 a day
- Last 30 days: Search 31 signups, PMax 12 $284 CPL on PMax
The specialist seat you cannot justify hiring for.
A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting for leadership.
See the marketing team fit →Monday report before the leadership review.
Last 30 days: the headline, the key metrics, and a breakdown by campaign.
Monday report · last 30 days
- Cost per conversion $96
- Conversions 184
- Conversion rate 4.1%
Ads that speak the product, not the marketing department.
You build the product. Nobody understands what it does better. Hero Marketer turns that into ad copy, keyword research, and campaigns that match what you shipped.
See the product team fit →Write headlines from our product profile.
“A CRM built for 5+ rep teams”
Product profile · loaded
- What you sell CRM for small business
- Who buys it Sales leads at 5+ rep teams
- Grounded in Your product profile
Straight answers
Questions people ask before they connect their account.
Is Hero Marketer a subscription?
No subscription is required. You pay as you go, with no monthly fee. Credits are $1 each, in $20 packs, and never expire. They pay for the AI work you run and for daily monitoring: 0.25 credits a day for each connected account, about $7.50 a month, starting when you first buy credits. Auto top-up is optional: it is a yearly credit subscription that buys 20 credits for $20 when your balance drops below 5. Turn it off in Settings and your credits stay.
Does Hero Marketer mark up my ad spend?
No. You keep paying Google Ads directly. Hero Marketer charges only for the AI work and monitoring you use, never a percentage of your media spend.
How is this different from ChatGPT?
A general AI chat doesn’t come connected to your Google Ads account. Hero Marketer connects directly to it, reads your live campaign data, search terms, and product context, and reasons with B2B SaaS sales cycles in mind instead of ecommerce defaults. The same chat that diagnoses a problem can also stage the fix, and nothing changes until you click Approve and apply.
Can the AI change my account without my approval?
Hero AI never changes your account on its own. Each change shows as a card with the exact values and runs only when you click Approve and apply. Budget, bidding and target changes, keyword pauses and new negatives can be undone in one click. Automations stay off until you preview and switch them on. Then they act by themselves, within daily caps, and every action can be reverted. One exception: in the campaign builder, sitelinks you make with Generate with AI are added to your Google Ads account, at account level, as soon as you generate them.
What access does Hero Marketer need?
You sign in with Google, then give Hero Marketer access to Google Ads in a separate Google consent. Hero Marketer reads your account to answer questions and run alerts. It changes the account only through changes you approve in Hero AI, automations you switch on, campaigns you pause, enable or publish in the app, and sitelinks you generate in the campaign builder. To remove access, disconnect the account in Settings > Connections, and its access tokens are deleted.
Where does Hero Marketer get my product context?
Connecting Google Ads doesn’t capture it. When you create your first campaign, add a product, or connect another account, Hero Marketer reads your website in about 20 seconds, for under half a credit, and builds a profile: who buys, what they struggle with, and what makes you different. You can edit that profile afterwards. Ad copy and landing pages are written from it.
Does it replace a PPC agency or freelancer?
For B2B SaaS teams, it covers the diagnostics, recommendations, and report writing that eat an agency retainer, on demand rather than on a weekly cycle. You can keep an agency for media planning and use Hero Marketer for the rest. Run them side by side for a cycle and see which answer your CEO actually finds useful.
Can an agency use it for client accounts?
Yes, one account at a time. Connect up to 10 Google Ads accounts, including client accounts under a manager login, and switch between them. Each chat, dashboard and report covers one account. There is no cross-account view, and there are no team seats. Each connected account is monitored for 0.25 credits a day, from one credit balance.
Does it work on my phone?
Yes, in your browser. You can chat with Hero AI, approve changes, and check alerts and your dashboard at phone width. There is no app to install and no push notifications. Serious alerts arrive by email.
What does it cost to get started?
Nothing. Signing up and connecting your first Google Ads account are free. So are the dashboard, reports, CSV export, your first account scan and your first AI summary on that account. You buy credits when you want Hero AI, report briefs, daily alerts or automations.
05 · Pricing
Pay for the AI work and daily checks you use.
No monthly fee and no contract. Credits are $20 a pack, and unused ones are refundable within 90 days.
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer · 9 years in Google Ads
Operate Google Ads at agency quality, without the agency markup.
- No monthly fee
- Unused credits refundable
- No markup on ad spend