Built by a B2B SaaS marketer
The Google Ads AI Copilot for B2B SaaS.
A Google Ads AI tool that explains why your numbers moved, fixes what you approve, and keeps watch between logins.
- No monthly fee
- No card needed
- We never sell your data
Hero AI
Investigation Agent
Live
Why did CPL spike 47% last week on the CRM signup campaign?
Deep dive
Needs your approval
Pause keyword “crm” (Broad match)
Keyword · 7 daysCostSignups
- crm · Google added$2,4000
87% of the spike came from this
Built from running
- 50+ B2B SaaS Google Ads accounts
- $2.3M in real ad spend
- 9 years of Google Ads for B2B SaaS
01 · The problem
You own the results. You don't have the time, the team, or the budget.
Diagnose · Investigation
“My CEO asked why cost per lead jumped 38%. Answering that properly takes me a whole afternoon.”
Diagnose · Recommendation
“I inherited this account. I can see twenty things to fix and no idea which one comes first.”
Build · Ad copy
“Our ads could be for any SaaS company. Nothing in them says what we actually built.”
Build · Landing page
“Every ad still sends people to the homepage. Nobody on our team has a free week to fix it.”
Build · Keyword research
“New client, kickoff on Friday. I’m guessing which keywords their buyers actually type.”
Build · Create images
“The campaign goes live Monday and there are no ad images yet. Our designer can’t get to it this week.”
02 · How it works
Five agents. One chat.
Why a metric moved, with evidence you can show your CEO.
You ask
Why did CPL spike 47% last week on the CRM signup campaign?
Hero AI
Investigation Agent
Live
- Compared last week with the week before, and with the 76 days before that
- Looked at the campaign, then its keywords and search terms
- Checked for signups that show up late. Yours record the same day, so none are missing
87% of the spike comes from one keyword, crm on broad match. Nobody on your team added it. Google added it on its own nine days ago.
Pause it first. It spent $2,400 last week on searches for CRM jobs, courses and definitions, with no signups. Then turn off auto apply for keyword recommendations in Google Ads, or Google adds the next one.
How the Investigation Agent works →
Why did CPL spike 47% last week on the CRM signup campaign?
Hey, yeah let me look into this. I’ll have something for you by Tuesday. Want me to look at audiences and search terms too?
The single most important next step, and what follows it.
You ask
What should I focus on this week?
Hero AI
Recommendation Agent
Live
- Compared the last 30 days with the 30 days before, and with the 120 days before
- Split signups by the country of the person who clicked
- Held back new keywords until your spend reaches your target country
30% of your signups came from outside the US, on 18% of the spend. Your location setting, Presence or interest, also shows ads to people outside the US.
Switch it to Presence first, so only people in the US see your ads. Cost per signup will look 17% worse afterwards, and that is your real US number. Set your cost per signup target after this, not before. Then add keywords and budget one change at a time.
How the Recommendation Agent works →
- Enable broad match for 23 keywords Apply
- Increase budget by 25% on 4 campaigns Apply
- Add 5 sitelink assets Apply
- Turn on auto apply for recommendations Apply
- Create a Performance Max campaign Apply
- Expand to Display Network Apply
- … 6 more, ranked by optimization score
Ads that say what you built, not what any SaaS could say.
You ask
Write 15 ad headlines for our Free CRM signup campaign.
Hero AI
Ad Copy Agent
Live
- Loaded your product context
- Ranked the ad group’s search terms by signups, not clicks
- Kept Salesforce and Pipedrive out of the ad text
“Free CRM Your Reps Will Use”
Your ads lead with “small business”, but 3 of the 4 searches that bring the most signups say “sales team”. So the 15 headlines and 4 descriptions lead with the sales team, within Google’s length limits.
How the Ad Copy Agent works →
Write 15 ad headlines for our Free CRM signup campaign.
- Boost your business with our solution
- Powerful tools for modern teams
- The smarter way to work
- Unlock growth with AI
- Transform your workflow today
- … 10 more in the same register
A page that keeps the ad’s promise, without spending a week writing it.
You ask
Rewrite the landing page for our small business CRM ad group to match the ad.
Hero AI
Landing Page Agent
Live
- Read the page the ad sends clicks to
- Compared the ad’s click through rate with the page’s conversion rate
- Drafted 8 to 12 sections with full copy
“The CRM that grows with your small business”
Clicks are fine, but signups are not. The ad sells the free CRM, and the page’s only button is Book a demo. The new page leads with the free signup. Copy it into Google Docs, or download Markdown or PDF.
How the Landing Page Agent works →Landing pages aren’t part of what we do. We handle bidding, budgets, and account structure. You’ll need a copywriter or page builder for that.
Only keywords worth paying for, grouped, with the budget math done.
You ask
Find me high intent keywords for our CRM campaign in the US.
Hero AI
Keyword Research Agent
Live
- Pulled Keyword Planner ideas for the US
- Kept only buying intent terms that fit your product
- Estimated clicks and monthly budget for each group
3 groups of buying intent keywords, with a budget estimate for each.
- Small business CRM 2,900 searches a month
- Free CRM software 1,600 searches a month
- Sales pipeline software 880 searches a month
Left out “crm” itself, by far the biggest term, because most of those searchers only want to know what a CRM is. Only searches from people looking to try or buy a CRM stayed in.
How the Keyword Research Agent works →
Freelancer
Keyword Research Specialist
$800
project
Hey, sure thing. Keyword research is $800 and usually takes 4 to 5 business days. If you can send over a brief on the product, who you’re targeting, and the main competitors, that’ll help me get started fast.
Ad images too
Type one sentence. Get ad images in your colors, fonts and logo.
The webinar is next week and nobody has time to brief a designer. You get finished ads sized for Google, Meta and LinkedIn, ready to download.
See the ad image generator →Stop forecasting from a spreadsheet .
$0
a month, for the whole team
A free CRM your reps keep current
Start for freeEvery deal in one pipeline your reps keep current
03 · Always on
Between logins, Hero Marketer keeps working.
Through the day
Checked 24/7, every 15 minutes.
-
6:00 AM Automation Blocked the search term “free crm template excel”. It spent $310 in 14 days and got no signups. That is twice what a signup costs you. “free crm” keeps running.
Fixed while you were away
Automations stay off until you preview and switch them on. Every action can be undone.
04 · Who uses it
Four roles. One chat.
The CEO’s question, answered with evidence.
You inherited the account along with five other channels. Hero AI finds why the numbers moved and what to do next, with evidence you can show your CEO.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did cost per lead jump 38% last month?
Performance Max spent $2,100 on Display ads, mostly inside mobile game apps, and got 2 signups there. Search stayed at $164 a lead but missed 31% of its searches because the budget ran out.
Proposed changes · 2 actions
- Searches CRM Search missed, out of budget 31%
Why Search gets the money
A straight answer on your ad spend.
You run the ads between product and sales. Hero AI says plainly what your budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month. Is it doing anything?
Ten of your 11 signups came from 4 keywords, but the campaign misses 46% of their searches because it runs out of budget. Searches that only loosely matched your keywords spent $1,900 and brought 1 signup.
Proposed change · 1 action
- Searches your 4 best keywords missed, out of budget 46%
Same $3,000, spent on the winners
Numbers that hold up with the board.
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
Cost per signup is down 18%, but Performance Max got there by showing ads to people already searching for your brand. Keep it off your brand searches before that number goes to the board.
Monday update · before the review
- Performance Max signups from brand searches 41%
They were already looking for you
Every client’s account, one login.
You run marketing for several SaaS clients. Keep up to 10 client accounts under one login, with a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your accounts · 5 of 10
- B2B CRM USD · Active
Next client, no new login
Straight answers
Questions people ask before they connect their account.
Is it a subscription, and do you take a cut of my ad spend?
No to both. You do not need a subscription, and there is no monthly fee. You buy credits ($1 each, in $20 packs, and they never expire) and spend them on the AI work you run and on daily monitoring: 0.25 credits a day for each connected account, about $7.50 a month. You keep paying Google Ads directly, and Hero Marketer never takes a percentage of your ad spend.
How is this different from ChatGPT?
Less setup, and advice that fits a B2B SaaS sales cycle. ChatGPT or Claude can connect to your account, but you set it up, explain your product to it and check every change yourself. Its advice also tends to suit ecommerce stores, not B2B SaaS. Hero Marketer comes connected, already knows your account and your product, and judges results with 30 to 90 day sales cycles in mind. In chat, nothing runs until you click Approve and apply.
Does Google allow AI ads?
Yes. Ads made with AI follow the same rules as any other ad: true claims, and a landing page that matches. With Hero Marketer, you see every line before it goes live.
Can the AI change my account without asking me?
No. Hero AI changes nothing until you click Approve and apply. Automations are off until you preview them and switch them on. After that they work on their own within daily limits, and you can undo any action. You sign in with Google and give access to Google Ads only.
Is my data safe?
Yes. You sign in with Google, so we never see or keep a password, and we ask for Google Ads access only, nothing from Gmail, Drive or your calendar. We don’t keep a copy of your Google Ads reports. Hero Marketer looks them up when you open a page. What we do keep is what you create with us, like your chats, reports and settings, and it is stored encrypted. The AI services we use don’t learn from your data, and we never sell it. Your chats stay private to you, while teammates on the same Google Ads account can see your saved reports. You can remove our access any time in your Google account settings.
Does it replace a PPC agency or freelancer?
For B2B SaaS marketers, it covers the work that eats an agency retainer: finding out why numbers moved, saying what to fix, and writing the reports. You get it when you ask, not once a week. You can keep an agency for media planning and use Hero Marketer for the rest. Run both side by side for one reporting cycle and see which answer your CEO finds more useful.
What does it cost to get started?
Nothing. Signing up and connecting your first Google Ads account are free. So are the dashboard, reports, CSV export, your first account scan and your first AI summary on that account. You buy credits when you want Hero AI, more AI summaries, daily alerts or automations.
05 · Pricing
Pay for the AI work and daily checks you use.
Free
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
Run Google Ads at agency quality, without the agency markup.
- No monthly fee
- No card needed
- We never sell your data