Built by a B2B SaaS marketer
The Google Ads copilot for B2B SaaS.
Investigate, optimize, and ship campaigns in plain English, grounded in your product context, your account, and your sales cycle.
- No monthly fee
- Unused credits refundable
- No markup on ad spend
Hero AI
Investigation Agent
Live
Why did CPL spike 47% last week on the Free CRM signup campaign?
87% of the spike traces to that one ad group. Pause it, add 12 negatives, and you recover it next week. Want me to apply it?
Built from
- 50+ B2B SaaS accounts
- $2.3M in real ad spend analyzed
- 9 years running Google Ads for B2B SaaS
01 · The problem
You own the results. You don't have the time, the team, or the budget.
Agencies start around $3,000 a month. Generic AI tools bring an ecommerce lens that breaks for SaaS: low conversion volume, 30 to 90 day sales cycles, CAC math instead of ROAS.
Diagnose · Investigation
“I don’t know if my Google Ads spend is actually working.”
Diagnose · Recommendation
“My agency hands me 12 items in alphabetical order with no idea what depends on what.”
Build · Ad copy
“My ad copy reads like every other SaaS ad. It doesn’t say what we actually do.”
Build · Landing page
“A user searches ‘compliance automation,’ clicks the ad, lands on a generic homepage. Conversion collapses.”
Build · Keyword research
“I’m picking keywords by gut. I have no idea what my buyers actually type.”
Own · The account
“I own this number. I’m not a PPC specialist, and I can’t afford the one who would be.”
02 · How it works
Five agents, two jobs. One chat.
Investigate why a metric moved, in plain English.
You ask
Why did CPL spike 47% last week on the Free CRM signup campaign?
Hero AI
Investigation Agent
Live
- Spend by ad group, 7 days against 28 days
- Match type drift, Search against Performance Max
- Conversion lag measured against your 60 day cycle
87% of the spike traces to one ad group, Competitors Broad.
Pause it and add 12 negatives. That recovers the $2,400 you would otherwise burn next week.
How the Investigation Agent works →
Why did CPL spike 47% last week on the Free CRM signup campaign?
Hey, yeah let me look into this. I’ll have something for you by Tuesday. Want me to look at audiences and creative too?
The single most important next step, and what follows it.
You ask
What should I focus on this week?
Hero AI
Recommendation Agent
Live
- Read 28 days of conversions
- Mapped what depends on what
- Skipped Google’s broad match suggestion because it inflates competitor spend
Three keywords are burning $1,800 a week with no signups.
Pause those first. Then expand, one decision at a time, once the pattern holds.
How the Recommendation Agent works →
- Enable broad match for 23 keywords Apply
- Increase budget by 25% on 4 campaigns Apply
- Add 5 sitelink assets Apply
- Apply auto applied recommendations Apply
- Switch Search campaign to Performance Max Apply
- Expand to Display Network Apply
- … 6 more, in no particular order
Ad copy grounded in what you actually sell.
You ask
Write 15 ad headlines for our Free CRM trial campaign.
Hero AI
Ad Copy Agent
Live
- Loaded your product context
- Read your top 3 landing pages
- Checked competitor terms, Salesforce and Pipedrive
“Track every deal from first click to close”
15 headlines and 4 descriptions for the ad group. Each one names the buyer, the use case, or the proof.
How the Ad Copy Agent works →
Write 15 ad headlines for our Free CRM trial campaign.
- Boost your business with our solution
- Powerful tools for modern teams
- The smarter way to work
- Unlock growth with AI
- Transform your workflow today
- … 10 more in the same register
Landing pages that match the ad behind the click.
You ask
Draft a landing page for our HubSpot vs Salesforce campaign.
Hero AI
Landing Page Agent
Live
- Read the keyword and the winning ad headline
- Drafted hero, proof blocks, FAQ, and CTA
- Matched tone to the ad that earned the click
“The CRM that grows with your small business”
Full page copy for every section, in the ad’s tone. Paste it into Webflow, Framer, or Docs.
How the Landing Page Agent works →Landing pages aren’t part of what we do. We handle bid optimization, budget pacing, and account structure. You’ll need a copywriter or page builder for that.
Keywords clustered by buyer intent.
You ask
Find me high intent keywords for our Free CRM.
Hero AI
Keyword Research Agent
Live
- Loaded your product context
- Clustered terms by buyer intent
- Scored product fit for each cluster
4 clusters, with a budget estimate for each.
- High intent 4,200 searches a month
- Comparison 2,100 searches a month
- Problem aware 5,800 searches a month
- Branded protected
Spend on terms your buyers actually type, with the ones that look high intent but never convert for SaaS flagged before you bid.
How the Keyword Research Agent works →
Freelancer
Keyword Research Specialist
$800
project
Hey, sure thing. Keyword research is $800 and usually takes 4 to 5 business days. If you can send over a brief on the product, who you’re targeting, and the main competitors, that’ll help me get started fast.
03 · Always on
Between logins, Hero Marketer keeps working.
Overnight activity
Checks run every 15 minutes
- 2:15 AM Alert Conversion tracking stopped firing on the Free CRM signup campaign.
- 4:45 AM Alert The Sales Hub trial campaign spent 80% of its daily budget before 5 AM, four days running.
- 6:00 AM Automation Blocked the search term “free crm excel template” after $310 and no signups.
- 7:15 AM Automation Raised the daily budget 15% on the Free CRM search campaign, which was capped by budget at $61 a signup.
- 8:30 AM Brief You log in. The dashboard brief says what changed overnight and the one next step.
Every action is one click to undo, capped per day, and previewed before you enable it.
04 · Who uses it
Four desks. One chat.
Plain answers grounded in what you actually built.
You shipped the product. You run Google Ads on the side. No agency burn, no generic filler, no quarterly business review.
See the indie founder fit →
Hero AI
11:47 PM
Is my $1,500 a month doing anything?
Pause 3 dead keywords and you save $780 a month.
Proposed pause · 3 keywords · $780 in 30 days, 0 signups
- free crm tool Broad
- crm software Broad
- sales platform Broad
Senior PPC for the runway you have.
You raised seed money to build product, not to pay $5,000 a month for an agency report you cannot act on.
See the startup fit →
Hero AI
Tue 9:14 AM
$5K a month. Search or Performance Max?
Performance Max spends $1,200 a month on Display that never converts.
Proposed changes · 2 actions
- Performance Max budget −$1,200 a month
- Search budget +$1,200 a month
- Last 30 days: Search 31 signups, PMax 12 $284 CPL on PMax
The specialist seat you cannot justify hiring for.
A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.
See the marketing team fit →
Hero AI
Mon 8:02 AM
Monday report before the leadership review.
Last 30 days, with the one thing to change this week.
Monday report · last 30 days
- Cost per conversion $96
- Conversions 184
- Conversion rate 4.1%
Ads that speak the product, not the marketing department.
You build the product. Nobody understands what it does better. Hero Marketer turns that into ad copy, keyword research, and campaigns that match what you shipped.
See the product team fit →
Hero AI
Wed 2:31 PM
Write headlines from our product profile.
“A CRM built for 5+ rep teams”
Product profile · loaded
- What you sell CRM for small business
- Who buys it Sales leads at 5+ rep teams
- Grounded in Your product profile
Straight answers
Questions people ask before they connect their account.
Is Hero Marketer a subscription?
No. You pay as you go. The dashboard, reports, and CSV export are free forever. AI work runs on credits that cost $1 each, come in $20 packs, and never expire. You only spend them when the AI works.
Does Hero Marketer mark up my ad spend?
No. You keep paying Google Ads directly. Hero Marketer charges only for the AI work and monitoring you use, never a percentage of your media spend.
How is this different from ChatGPT?
ChatGPT cannot see your Google Ads account. Hero Marketer connects directly to it, reads your live campaign data, search terms, and product context, and reasons with B2B SaaS sales cycles in mind instead of ecommerce defaults. The same chat that diagnoses a problem can also stage the fix, with one confirmation click.
Can the AI change my account without my approval?
No. Every change waits for your explicit confirmation before anything runs. Automations act only on a small set of safe, reversible fixes, you preview them before enabling, and every action is one click to undo.
Does it replace a PPC agency or freelancer?
For B2B SaaS teams, it replaces the weekly diagnostics, recommendations, and report writing that eat an agency retainer. Some teams keep an agency for media planning and run Hero Marketer for the rest. Run them side by side for a cycle and see which answer your CEO actually finds useful.
What does it cost to get started?
Nothing. Signing up is free, connecting your first Google Ads account is free, and so are the dashboard, reports, and the first alert scan and AI summary on that account. You buy credits only when the AI work earns them.
05 · Pricing
You only pay when the AI works.
No monthly fee and no contract. Credits are $20 a pack, and unused ones are refundable within 90 days.
Dashboard
$0
Your live Google Ads numbers, reports, and exports. No card.
Credits
$20 a pack
One credit is one dollar of AI work. Spent only on work you ask for.
Monitoring
$7.50 a month
Per account you watch. Turn alerts and automations off and it stops.
Built by a B2B SaaS marketer · 9 years in Google Ads
Operate Google Ads at agency quality, without the agency markup.
- No monthly fee
- Unused credits refundable
- No markup on ad spend