Hire
A full time PPC hire costs $90K+ all in for a channel that's one of five. Six months to ramp. Nine months until you know if it worked.
Wrong size for stage
For SaaS startups
Google Ads,
without the PPC
specialist hire.
Your team already knows your product, customers, and messaging better than any agency would. Hero Marketer is the senior Google Ads expertise on top, priced for the runway you have. $20 a month, not a $5,000 retainer.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend
What it costs
Hero Marketer $20 /mo
PPC freelancer $2,500 /mo
PPC agency retainer $5,000 /mo
Full time PPC hire $7,500 /mo
Indicative ranges from public job boards and freelancer marketplaces.
The startup reality
You can't afford a specialist.
You can't afford to ignore it.
Most startups in your stage face the same impossible choice. Three paths. Pick your problem.
Outsource
An agency wants $5K a month and treats your account like template work. Reports describe; recommendations are vague. You're still the one deciding.
Pays for description, not decision
Hero Marketer
Platform level expertise inside the product. From $20 a month. Answers in three minutes. You stay in control of strategy, messaging, and budget.
Built for this stage
From the desk of a founder
Three real questions
at your stage.
Three case files from B2B SaaS founders running their own Google Ads. The question on the tab, the answer in the file.
FILE 01 · Trial signups dropped 31%
When you ask
"Why did our trial signups drop 31% last week? We didn't change anything."
Tuesday morning, mid coffee, between two PR reviews.
Hero AI · Investigation Agent
Click volume up 12%, conversions down 47%. The funnel didn't break, the lander did.
78% traces to one ad group:
"Free CRM Exact".
Its keywords still point at
/trial,
but Thursday's deploy renamed the page to
/start.
Visitors are hitting a 404.
Update the final URL on 14 keywords and recover this week's conversions. Want me to apply it?
FILE 02 · Budget allocation question
When you ask
"We have $5K a month. Should we put more into Search or Performance Max?"
The question your agency needs a discovery call for.
Hero AI · Recommendation Agent
Search this month: 31 conversions, $108 CPL. Performance Max: 12 conversions, $284 CPL, 71% spend on Display placements that don't convert.
Don't put more into either yet. Cap the PMax Display allocation, recover the $1,800 a month leaking there, redirect it to Search Brand and Competitor terms already converting under $90 CPL.
Two weeks of clean data and we revisit the Search vs PMax split with evidence, not a guess. Want me to walk through the cap settings?
FILE 03 · Launching the new pricing page
When you ask
"We're launching new pricing on Monday. Research keywords, draft ads, draft a landing page."
One question. Three agents. One sprint saved.
Hero AI · Keyword research → Ad copy → Landing page
STEP 1 · KEYWORD RESEARCH 4 intent clusters built against your product context. "Pricing" cluster (high intent, ~$8 CPC) flagged as protected.
STEP 2 · AD COPY 15 headlines and 4 descriptions per ad group, tuned to the keyword the visitor typed. Specific to your seat based pricing model.
STEP 3 · LANDING PAGE Full page copy matching the winning ad headline. Hero, three proof blocks, FAQ, CTA. Paste into Webflow.
Forty minutes of chat. Monday's launch shipped Friday. Want the CSV for ads and the markdown for the page?
✦ 02 · What makes Hero different
Five jobs. Five tools you'd
default to. Five gaps Hero fills.
Each row pits a Hero agent against the tool most operators reach for first, shown in the form you'd actually receive it. Each one falls short for B2B SaaS in a different way.
When you ask
“Why did my CPL spike 47% on the Free CRM signup campaign last week?”
What you'd get elsewhere
GmailInbox
Why did my CPL spike 47% on the Free CRM signup campaign last week?
Hey, yeah let me look into this. I'll have something for you by Tuesday. Want me to look at audiences and creative too?
↩ Reply↪ Forward
versus
What Hero does
Hero AI
Investigation Agent
- Spend by ad group · 7d vs 28d
- Match type drift · Search vs PMax
- Conversion lag vs your 60 day cycle
87% of the spike: one ad group, Competitors Broad
Pause it and add 12 negatives. That recovers the $2,400 you'd burn next week.
How it fits
Twenty minutes
a week.
Set up takes thirty minutes: connect your Google Ads account, describe your product, run your first analysis. After that, the weekly rhythm is "open Hero AI, ask the question, act on the answer." Most founders we work with run this loop in under twenty minutes a week.
That gives you back the hours you needed for product, partnerships, and the channels Google Ads can't replace.
SETUP
30 minutes, one time
WEEKLY
Ask, act, ship. Repeat.
Why this exists
Reports describe what happened. The gap between description and decision is where money burns.
John Selvinraj · 9 years running B2B SaaS Google Ads accounts
Founder, Hero Marketer
I spent a decade reading agency reports that named the metric and stopped at the question. "CPL is up. Consider experimenting with negative keywords." Half the founders I worked with were translating those reports themselves at 11pm on a Sunday.
Hero Marketer was built to close that exact gap. Every diagnosis comes with the next decisive step. Every recommendation names what it depends on. When the data won't support a confident call, the agent says so out loud.
Why I created Hero MarketerQuestions founders ask
The honest answers before you sign up.
5 questions
What if I'm not sure Google Ads is even right for our stage?
Try it for a month. If the Investigation Agent's first walk says you don't have enough conversion volume for Smart Bidding to learn, or that your category is too crowded at your budget, you've learned something useful for $20. Most agencies want a 90 day minimum before they will tell you the same thing, so the honest answer costs you a quarter of runway either way. We tell you when Google Ads isn't the channel, instead of selling you on it.
How do refunds within 14 days work?
Cancel within 14 days of your first subscription and we refund the full amount. No forms, no “are you sure” emails, no negotiation. You write one line: “I'd like a refund.” Done.
When should I move from Pro to Growth?
Move when you're running two or more campaigns across distinct product lines, or when your weekly chat volume exceeds Pro's monthly credit pool. Growth opens up enough credits for a marketing manager to lean on Hero AI as their daily decision tool instead of an occasional answer.
How much of my week does this actually take?
About twenty minutes a week for the steady state. Setup is a one time thirty minutes. The biggest single time cost is the initial product context, and once that lands the weekly rhythm is short: ask the question, read the answer, apply the change.
Can't I just use ChatGPT?
ChatGPT can't read your live Google Ads account, doesn't know your product specifics, and defaults to ecommerce assumptions that break for B2B SaaS sales cycles. Every Hero answer is grounded in your live account data plus your product context. The action also closes the loop: same chat that explains a fix can apply it after your confirmation.
Related features
The capabilities you'll use most.
01 The one thing to do now, and the natural follow up to look at after. Optimization 02 A saved brief on what changed and the one next step, exported to PDF. Reporting 03 Ad copy that knows your product, not generic SaaS filler. Copy generator 04 Cluster keywords by intent, estimate CAC before you spend. Keyword research 05 Landing page copy that matches what people actually searched for. Landing page generator
05 · Pricing
Pricing that doesn't punish growth.
Three tiers. From $20 a month. Cancel anytime, with a full refund within 14 days if you've used less than 10% of your monthly credits.
Pro
$20 /mo
For solo founders getting started.
Growth
$50 /mo
For growing teams running multiple products.
Agency
$100 /mo
For agencies juggling many accounts.
Built by a B2B SaaS marketer · 9 years in Google Ads
Run Google Ads, ship the rest of the roadmap.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend