Google Ads and a spreadsheet give you numbers, then you write the story yourself. Hero Marketer’s Google Ads report tool tells you what changed and what to do next, in plain words, with the figures behind each line. Ask for a summary and your report is done.
Hero AI asks before it changes anything. Automations you switch on act on their own, with daily caps and an undo.
Cost
Impressions
Clicks
Conversions
AI summary
Cost per conversion fell 28%, but 11 of the 87 conversions are webinar signups. On demo requests alone it fell 17%.
The answer to "why?"
Why it's different
Hero Marketer
Google Ads and a spreadsheet
Shows whether demo requests or trials moved
Counts every conversion the same, a webinar signup included
Shows the SQLs and customers each campaign brought, from HubSpot
Stops at conversions, which Google counts its own way
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Marks each change on the chart, with what happened next
Keeps the change history in a separate list from the chart
Opens as a link or a PDF with no login and no seat to buy
Means rebuilding the Monday report by hand every week
An assistant with an ad connector answers when you ask. Hero Marketer checks when you don’t, and the Monday brief arrives on its own.
Your dashboard
Most dashboards hand you charts and leave you to explain them. Ask, and Hero AI, the AI assistant built into Hero Marketer, writes a short summary at the top of yours. The first one on each account is free.
AI summary
Cost per conversion fell 28%, but 11 conversions are webinar signups. On demo requests it fell 17%.
Next steps
Check whether Integrations runs out of budget.
Make webinar signups a secondary conversion.
Performance over time
Device
Country
Pipeline by campaign · HubSpot
Last 30 daysLeads, almost no SQLs
Pipeline from HubSpot
Google counts conversions its own way, and a conversion isn’t a sales qualified lead. Connect HubSpot and match Lead, MQL, SQL and Customer to your stages. Each campaign then shows the leads, SQLs and customers HubSpot records for it, and what each cost. No report to build, on HubSpot Starter as well as Professional.
It counts first touch, the contact’s original source. Click a count to see the contacts behind it. Contacts no campaign matched sit in their own row.
Changes and results
Every change shows as a pin on your charts: yours, Hero AI’s, an automation’s, and edits made in the Google Ads website, by Google’s auto applied recommendations or by other tools. Open a pin to see who made it and what followed.
A result reads better or worse only when the move is bigger than chance. At B2B volumes it often says too few conversions to tell, and it says so.
Performance over time
Show changes12 negative keywords added
Google Ads · Sales Hub trial campaign · Nov 4 · Hero AI
The weeks after against as many weeks before
Early signs: better (CTR +16%). Too few conversions to tell so far
What followed, not just what changed
How it works
You connect
Before you open a chart, it checks for broken conversion tracking, spend with nothing to show for it, and campaigns that stopped serving.
Free scan
Conversion tracking stopped working
Two days with 0 conversions while the account kept spending. It converted normally the week before.
Found today, not at month end
The AI writes
Ask, and Hero AI writes what changed with the real figures, then up to three next steps. The first one on each account is free, and you can edit any line.
What changed
Cost per conversion fell 28% on the last 30 days, but 11 of the 87 conversions are webinar signups. On demo requests alone it fell 17%.
Recommended next step: make webinar signups a secondary conversion.
What to do next, not just what
You share
Send the team a link or a PDF of your dashboard, with each change and what followed. The weekly ads brief reaches your inbox and Slack each Monday, on one page you can forward.
Share it
Weekly ads brief · every Monday, 8:00 AM · email and Slack
No login on their end
Free scan
Conversion tracking stopped working
Two days with 0 conversions while the account kept spending. It converted normally the week before.
Found today, not at month end
What changed
Cost per conversion fell 28% on the last 30 days, but 11 of the 87 conversions are webinar signups. On demo requests alone it fell 17%.
Recommended next step: make webinar signups a secondary conversion.
What to do next, not just what
Share it
Weekly ads brief · every Monday, 8:00 AM · email and Slack
No login on their end
Common questions
In Google Ads, open Insights and reports, then Report editor, pick your metrics and download. That gets you the numbers. Hero Marketer's dashboard is ready on day one, with a summary on top that says what changed, in plain words.
It depends who reads it. Looker Studio is free and flexible, but you build every chart. If you need to say what changed and what to do now, Hero Marketer writes that answer for you, with the numbers behind it.
Yes. The report says what changed in plain words, with the figures from your account, and says so when there's too little data to trust. You can edit the wording before you send it.
Send a link to your dashboard. It opens on any phone with no login or seat to buy, and shows the numbers as they were when you shared. You can also send a PDF, or one chart as an image for your slides.
Not always. Hero Marketer counts first touch: contacts whose first visit came from a Google ad. HubSpot’s Ads tool counts ad interactions under the attribution report you pick, so it can show more contacts. A contact from an ad without HubSpot’s tracking parameters can show no campaign.
No. Dashboards, reports and their summaries only read your account. Any change Hero AI suggests runs only after you approve it.
In Google Ads, open Goals, then Conversions, and check each action's Status, or test your site with Google Tag Assistant. Tracking also breaks quietly after a site update. Hero Marketer flags it after two days with no conversions, not at month end.
Signing up, the dashboard, reports, CSV export, share links and PDFs are free, and so is your first AI summary on each account. After that, a summary uses about 0.01 credits. Until you buy credits, what you share carries a small "Made with Hero Marketer" line. Credits come in $20 packs with no subscription required, and unused credits are refundable within 90 days.
Pricing
Free
$0
Your live Google Ads numbers and reports to share as a link or PDF, a first scan of each account that runs every alert check once, its first AI summary, and 14 days of daily alerts. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run, and for daily checks at about $7.50 a month for each ad account.
Built by a B2B SaaS marketer
