For SaaS marketing teams
The Google Ads
channel, without
the channel debt.
You own LinkedIn, SEO, content, partnerships, lifecycle, and more. Hero Marketer takes Google Ads off your plate without taking it off your roadmap.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend
Monday board update
8:14 AMCost per lead dropped 18% week over week. PMax integration asset group drove the move (4.1% conversion vs 2.6% account avg). Next: rebalance $1,200/mo from Brand into integration.
The team reality
One marketing hire.
Six channels.
No PPC specialist.
"Why did CAC increase?"
the CEO, every Monday morning
You need three hours to answer it because you're not a PPC specialist. You've considered hiring a freelancer or an agency, but $60K a year for one channel when you need growth across all six is hard math.
So Google Ads stays under managed. The LinkedIn campaign sits in draft. SEO improvements never ship. The board deck is overdue again.
From the desk of a marketing lead
Three real questions,
between standup and the board deck.
Three case files from B2B SaaS marketing leads running paid alongside content, lifecycle, and partnerships. The question on the tab, the answer in the file.
When you ask
"Run me the monthly review. What's working, what's not, what should I prioritize for the leadership update?"
Monday 8am, board update at 11.
Hero AI · Reporting + Investigation
Cost per lead $248 (down 18% MoM). Conversions 86 (up 14%). Conversion rate 4.1% (up from 3.5%). Demo booking conversion steady.
Two stories for the room: PMax found a working asset group on the integration use case (drives 31% of the lift), and Brand search is back at saturation, diminishing returns past $300/day.
Next move: rebalance $1,200/mo from Brand to the PMax integration asset group. Want this saved as the weekly report?
When you ask
"Draft fresh ad copy for these four ad groups by end of day. RSAs scored 'poor' on three of them."
Used to mean a half day per group in the Ads UI.
Hero AI · Ad Copy Agent
60 headlines and 16 descriptions, four ad groups, scored against your product context and the search term language buyers used last month.
Three positioning angles per group: outcome, proof, alternative. Each names the buyer or the comparison so the algorithm has something to work with.
Twenty minutes of chat. Four ad groups refreshed. Ad strength upgrades to "good" or better across all four. Want them dropped into a CSV or applied directly?
When you ask
"Audit our landing pages for ad-to-page mismatch. I know it's a problem; I haven't had time to fix it."
The conversion tax you can name but never schedule.
Hero AI · Landing Page Agent
Audited 14 landing pages across active campaigns. Eight have a hero headline that does not match the keyword cluster sending traffic. Conversion drag estimated at 12% to 18% on those pages.
Drafted replacement copy for the four worst offenders. Each matches the winning ad headline, the keyword the visitor typed, and your positioning.
Paste ready for Webflow or Framer. Nothing else on your site changes. Want me to start with the highest spend page?
✦ 02 · What makes Hero different
Five jobs. Five tools you'd
default to. Five gaps Hero fills.
Each row pits a Hero agent against the tool most operators reach for first, shown in the form you'd actually receive it. Each one falls short for B2B SaaS in a different way.
When you ask
“Why did my CPL spike 47% on the Free CRM signup campaign last week?”
What you'd get elsewhere
Why did my CPL spike 47% on the Free CRM signup campaign last week?
Hey, yeah let me look into this. I'll have something for you by Tuesday. Want me to look at audiences and creative too?
What Hero does
Hero AI
Investigation Agent
- Spend by ad group · 7d vs 28d
- Match type drift · Search vs PMax
- Conversion lag vs your 60 day cycle
Pause it and add 12 negatives. That recovers the $2,400 you'd burn next week.
Weekly rhythm
Three touchpoints.
Under thirty minutes.
Most marketing teams we work with check Hero AI three times a week. Everything else, the LinkedIn experiments, the SEO work, the partnerships you've been pushing for, has the time it deserves.
Why this exists
Reports describe what happened. The gap between description and decision is where money burns.
John Selvinraj · 9 years running B2B SaaS Google Ads accounts
Founder, Hero Marketer
Marketing leads I worked with kept telling me the same thing: the agency report arrives Friday with 12 to-dos in alphabetical order, half of them "consider experimenting with…" Nothing names what to do first, nothing names what depends on what. The translation from report to action falls on the in house operator.
Hero Marketer was built to close that exact gap. Every diagnosis comes with the next decisive step, the dependencies named, and the evidence window that justifies it.
Why I created Hero MarketerQuestions marketing leads ask
What to know before adding Hero to your stack.
5 questions
How does this fit with the agency we already use?
Two patterns. Either you keep the agency for media planning and use Hero AI for the weekly diagnostics, recommendations, and report writing, which is where most agencies fall short anyway, or you replace the agency once you've seen Hero handle a full month on its own. Most marketing teams we work with end up in the second camp within 60 days. Run them in parallel for one cycle and see what your CEO actually finds useful.
Will I still own the strategy, or does Hero make calls for me?
You own the strategy. Hero AI ships diagnostics, recommendations, and ready to paste copy. Every change waits for your explicit confirmation before it touches the live account. You can apply it, edit it, or ignore it. The agent's job is to make the next decision obvious; the call stays yours.
What does the Monday leadership report actually look like?
Open the Weekly check in report and Hero writes the brief: a one line headline, a short paragraph on what changed this week against the prior one with the real figures, and the single next step. Below it sits the supporting data, the metric summary, the trend chart, and the per campaign table. One click exports the whole thing to PDF for whoever does not log in.
How do credits work on the Growth tier?
Growth includes 50 credits a month on a single account. Credits are spent by the AI work the system does, generating ad copy, running an investigation, writing a report brief, not by the number of people who use it. There are no per seat charges: you're billed by usage, not headcount. Most lean teams use a portion of the monthly credits, leaving the rest as a buffer for campaign launches and quarterly review crunches.
Can Hero defend itself in a leadership review?
Every recommendation cites the evidence window, the segment it applies to, and the dependencies it relies on. When a CEO asks "why are we doing this," the answer is in the chat history with the exact numbers. No "the agency suggested it" hand wave.
Related features
What you'll touch every week.
05 · Pricing
Pricing that doesn't punish growth.
Three tiers. From $20 a month. Cancel anytime, with a full refund within 14 days if you've used less than 10% of your monthly credits.
Pro
$20 /mo
For solo founders getting started.
Growth
$50 /mo
For growing teams running multiple products.
Agency
$100 /mo
For agencies juggling many accounts.
Built by a B2B SaaS marketer · 9 years in Google Ads
Get Google Ads off your plate.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend