Turn product
expertise into
Google Ads.

Hero's Investigation Agent walks Performance Max on a separate track from Search because the structures are fundamentally different. For PLG accounts, the agent watches the network breakdown for Display leakage (PMax's most common B2B SaaS failure mode), monitors asset group performance against your conversion economics (trial signups, not ecommerce purchases), and flags when the optimizer is reallocating away from your highest intent placements. You get an alert when Display takes more than the threshold you set, and a recommendation to cap or restructure when the math stops working.

You can, and for a single headline it is fine. The difference is what the model writes from. ChatGPT works from whatever you paste that session. Hero writes from a structured product profile captured once at onboarding (what you sell, who buys it, why they pick you over the incumbent) and reuses it across every ad copy run, keyword cluster, and landing page draft. The output stays consistent with what you actually shipped, and you do not have to describe the product again every time you open a new tab.

No. BOFU terms (Software, Tools, Pricing, App, Versus, Demo) are protected by default. The agent only recommends trimming when three independent signals confirm it: high cost, zero conversions, AND a clear semantic mismatch in the search term report. Never on CPC alone. That defaulted protection is one of the explicit ways Hero's reasoning departs from generic Google Ads advice.

Yes. Sales cycle aware reasoning is baked into every recommendation. The agent will not make a confident call from only 3 days of data when your free trial to paid signal takes 7 to 14 days. If you ask 'is this campaign working?' two days after launching, the answer is 'not enough signal yet' with a date for when there will be, not a confident guess that's noise.

Hero reads from Google Ads directly via the API. We do not require you to wire up a separate analytics stack to get value. If you have CRM integrated conversion tracking already in Google Ads (offline conversions, enhanced conversions), the agent uses it. If you do not, the agent uses leading indicators (CPL, trial signup rate, demo bookings) and tells you honestly which calls it can and cannot make.

Yes. The work lives in one account, and your product context is captured once and persists, so the product team's setup powers the marketing team's runs. You're billed by credits for the AI work the system does, not per seat. Hero Marketer doesn't have separate per user seats or roles today, so a team works from the shared account rather than each person having their own login.