Hire an agency
$2K a month, template work, garbage keywords with your name on the invoice. Six weeks until the first report. Twelve weeks until you cancel.
Sells hours, not decisions
For indie SaaS founders
AI Google Ads
copilot that
doesn't BS you.
You built the product. You shipped it. You have customers. Hero Marketer is the Google Ads expertise on top, without the agency burn or the generic ChatGPT filler.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend
What you've tried
Hero Marketer $20 /mo
Boutique PPC agency $2,000 /mo
PPC freelancer $1,200 /mo
Your own Sunday nights priceless
Indicative ranges from public listings. Solo SaaS spend usually sits between $500 and $5,000 a month.
What you've tried so far
Agencies churned you. ChatGPT couldn't.
The third option actually knows your product.
Three things indie SaaS founders try before they end up here. Two fail in predictable ways. The third grounds the agents in your product before generating a single answer.
Prompt ChatGPT
No access to your live Google Ads account. No memory of your product. Defaults to ecommerce. Generic ad copy that sounds nothing like what you actually built.
No account data, no product context
Hero Marketer
Grounded in your live Google Ads data plus the structured product context you set up once. Plain English answers. $20 a month, cancel anytime, full refund within 14 days.
Built around what you sell
From the desk of an indie founder
Three real questions
at your stage.
Three case files from bootstrapped B2B SaaS founders running their own Google Ads. The question typed at 11pm, the answer in the file.
FILE 01 · Am I burning $1,500 a month?
When you ask
"Is my $1,500 a month doing anything, or am I burning it on nothing?"
Wednesday night, after the kid's in bed.
Hero AI · Investigation Agent
Last 30 days: 412 clicks, 3 trial signups, $1,512 spend. Cost per signup: $504.
65% of clicks come from three keywords with zero conversions.
"free crm tool",
"crm software",
"sales platform".
Broad match variants chasing top-of-funnel intent your sales motion can't yet close.
Pause those three, reallocate to
"free CRM demo"
and competitor brand terms. Projected save:
$780 a month, projected signups: 4 to 6.
Want me to apply it?
FILE 02 · Ad copy in your voice
When you ask
"Generate ad copy for the Free CRM ad group. Make it sound like the actual product, not generic B2B mush."
Fifteen headlines that could only belong to yours.
Hero AI · Ad Copy Agent
Generated against your product profile: 15 headlines, 4 descriptions, tuned to the keyword the visitor typed.
Free CRM, paid only when your sales team grows
Built for 1 to 5 rep teams. Not enterprise.
Pipeline that fits a Notion shaped brain.
Specific to your seat based pricing and single operator buyer. None of this comes out of a ChatGPT prompt. Want me to push them to the ad group?
FILE 03 · Landing page from the ad
When you ask
"Draft a landing page for 'sales pipeline software'. My homepage is the landing page and conversion is awful."
Specific search, generic homepage. That mismatch is the conversion tax.
Hero AI · Landing Page Agent
HERO Headline matched to the ad: "Sales pipeline software for 1 to 5 rep teams." Sub line names the trial path.
THREE PROOF BLOCKS Pipeline view, deal stages, mobile next steps. Each grounded in features your product already has.
FAQ AND CTA Three objections this exact keyword surfaces. CTA matches the trial flow on your existing homepage.
Full copy, ready to paste into Webflow or Framer. It answers what brought the visitor. Want the markdown?
✦ 02 · What makes Hero different
Five jobs. Five tools you'd
default to. Five gaps Hero fills.
Each row pits a Hero agent against the tool most operators reach for first, shown in the form you'd actually receive it. Each one falls short for B2B SaaS in a different way.
When you ask
“Why did my CPL spike 47% on the Free CRM signup campaign last week?”
What you'd get elsewhere
GmailInbox
Why did my CPL spike 47% on the Free CRM signup campaign last week?
Hey, yeah let me look into this. I'll have something for you by Tuesday. Want me to look at audiences and creative too?
↩ Reply↪ Forward
versus
What Hero does
Hero AI
Investigation Agent
- Spend by ad group · 7d vs 28d
- Match type drift · Search vs PMax
- Conversion lag vs your 60 day cycle
87% of the spike: one ad group, Competitors Broad
Pause it and add 12 negatives. That recovers the $2,400 you'd burn next week.
How it fits
Twenty minutes.
No discovery call.
Setup takes thirty minutes: connect your Google Ads account, describe what you sell. After that the weekly rhythm is "ask the question, act on the answer." Most indie founders we work with run this loop in under twenty minutes a week.
No 90 day onboarding. No quarterly business review. No standing meeting with someone reading a dashboard back to you.
SETUP
30 minutes, one time
WEEKLY
Ask, act, ship. Repeat.
Why this exists
Reports describe what happened. The gap between description and decision is where money burns.
John Selvinraj · 9 years running B2B SaaS Google Ads accounts
Founder, Hero Marketer
Half the indie founders I worked with had already tried an agency before me. Same pattern every time. A discovery call. An audit that runs for 60 pages. Three months of template work. A renewal email priced higher than the last quarter.
Hero Marketer was built to close exactly that gap. Every diagnosis comes with the next decisive step. Every recommendation names what it depends on. When the data won't support a confident call, the agent says so out loud.
Running alone, you only ever get to play defense. You catch the leaks when you can. But the campaign you already proved works, the one capped by its own budget, sits there turning down signups while you ship features. Hero watches for that too, and asks before it lifts the cap.
Why I created Hero MarketerQuestions indie founders ask
The honest answers before you sign up.
5 questions
I tried an agency once and it was a disaster. Why would this be different?
Agencies sell hours, then template work the actual decisions. Hero Marketer is the opposite. Every diagnosis names the cause. Every recommendation comes with the next step. You read the output yourself, and the agent says "not enough signal yet" when the data won't support a confident move. No discovery call, no 90 day onboarding.
How do refunds within 14 days work?
Cancel within 14 days of your first subscription and we refund the full amount. No forms, no “are you sure” emails, no negotiation. You write one line: “I'd like a refund.” Done.
What if I only spend $500 a month on Google Ads?
Pro tier was built for indie SaaS in this range. Most solo founders we work with run $500 to $3,000 a month in spend. Below $500, the Investigation Agent's first walk will probably tell you Google Ads isn't your channel yet, which is a useful answer for $20.
Can't I just use ChatGPT?
ChatGPT can't read your live Google Ads account, doesn't know your product specifics, and defaults to ecommerce assumptions that break for B2B SaaS sales cycles. Every Hero answer is grounded in your live account data plus the structured product context you set up once. The action also closes the loop: same chat that explains a fix can apply it after your confirmation.
I'm a developer founder. Will I understand the output?
Hero AI uses the language you already use yourself: CAC, CPL, trial conversion, MRR. If you have shipped a product and watched a free trial signup land in your CRM, you will read the output without a glossary. When the agent uses something technical, it explains what changed and why.
Related features
The capabilities you'll use most.
01 The one thing to do now, and the natural follow up to look at after. Optimization 02 A saved brief on what changed and the one next step, exported to PDF. Reporting 03 Ad copy that knows your product, not generic SaaS filler. Copy generator 04 Cluster keywords by intent, estimate CAC before you spend. Keyword research 05 Landing page copy that matches what people actually searched for. Landing page generator
05 · Pricing
Pricing that doesn't punish growth.
Three tiers. From $20 a month. Cancel anytime, with a full refund within 14 days if you've used less than 10% of your monthly credits.
Pro
$20 /mo
For solo founders getting started.
Growth
$50 /mo
For growing teams running multiple products.
Agency
$100 /mo
For agencies juggling many accounts.
Built by a B2B SaaS marketer · 9 years in Google Ads
Plain English Google Ads, without the BS.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend