Option 1
Hire an agency
$2K a month, template work, garbage keywords with your name on the invoice. Six weeks until the first report. Twelve weeks until you cancel.
Sells hours, not decisions
For indie SaaS founders
AI Google Ads copilot that doesn't BS you.
You built the product. You shipped it. You have customers. Hero Marketer is the Google Ads expertise on top, without the agency burn or the generic ChatGPT filler.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend
What you've tried
Hero Marketer $20/mo
Boutique PPC agency $2,000/mo
PPC freelancer $1,200/mo
Your own Sunday nights priceless
Indicative ranges from public listings. Solo SaaS spend usually sits between $500 and $5,000 a month.
What you've tried so far
Agencies churned you. ChatGPT couldn't.
The third option actually knows your product.
Three things indie SaaS founders try before they end up here. Two fail in predictable ways. The third grounds the agents in your product before generating a single answer.
Option 2
Prompt ChatGPT
No access to your live Google Ads account. No memory of your product. Defaults to e-commerce. Generic ad copy that sounds nothing like what you actually built.
No account data, no product context
Option 3
Hero Marketer
Grounded in your live Google Ads data plus the structured product context you set up once. Plain English answers. $20 a month, cancel anytime, full refund within 14 days.
Built around what you sell
From the desk of an indie founder
Three real questions at your stage.
Three case files from bootstrapped B2B SaaS founders running their own Google Ads. The question typed at 11pm, the answer in the file.
File 01 Am I burning $1,500 a month?
When you ask
“Is my $1,500 a month doing anything, or am I burning it on nothing?”
Wednesday night, after the kid is in bed. You want a real answer before you renew the campaign.
Hero AI · Investigation Agent
Last 30 days: 412 clicks, 3 trial signups, $1,512 spend. Cost per signup sits at $504.
65% of the clicks come from three keywords with zero conversions. "free crm tool", "crm software", "sales platform". They are broad-match variants chasing top-of-funnel intent your sales motion can't yet close.
Pause those three, reallocate to "free CRM demo" and competitor-brand terms. Projected save: $780 a month, projected signups: 4 to 6. Want me to apply it?
File 02 Ad copy that sounds like the product
When you ask
“Generate ad copy for the Free CRM ad group. Make it sound like the actual product, not generic B2B mush.”
ChatGPT gives you fifteen headlines that could belong to any CRM on the market. You want fifteen that could only belong to yours.
Hero AI · Ad Copy Agent
Generated against your product profile: 15 headlines, 4 descriptions, tuned to the keyword the visitor typed.
- Free CRM, paid only when your sales team grows
- Built for 1 to 5 rep teams. Not enterprise.
- Pipeline that fits a Notion-shaped brain.
Specific to your seat-based pricing and your single-operator buyer. None of this comes out of a ChatGPT prompt. Want me to push them to the ad group?
File 03 A landing page for the keywords you bought
When you ask
“Draft a landing page for ‘sales pipeline software’. My homepage is the landing page and conversion is awful.”
Visitors search a specific term, click an ad about that term, land on a homepage about your platform. The mismatch is the conversion tax.
Hero AI · Landing Page Agent
- Hero
Headline matched to the ad: "Sales pipeline software for 1 to 5 rep teams." Sub-line names the trial path.
- Three proof blocks
Pipeline view, deal stages, mobile follow-up. Each grounded in features your product already has.
- FAQ and CTA
Three objections this exact keyword surfaces. CTA matches the trial flow on your existing homepage.
Full copy, ready to paste into Webflow or Framer. The page actually answers what brought the visitor. Want the markdown?
What makes Hero Marketer different
Five jobs. Five tools you'd default to. Five gaps Hero fills.
Each row below pits a Hero agent against the tool most operators reach for first. Each one falls short for B2B SaaS in a different way.
Agent 01 · Investigation
When you ask
“Why did my CPL spike 47% on the Free CRM signup campaign last week?”
Agency
Retainer · $3K/mo
“Hey, yeah let me look into this. I'll have something for you by Tuesday. Want me to look at audiences and creative too?”
versus
Hero AI
Investigation Agent
- Pulling spend by ad group across 7d and 28d windows
- Comparing match type drift on Performance Max
- Checking conversion lag against your sales cycle
- 87% of the spike traces to one ad group: Competitors - Broad
Mobile broad match ate $2,400 on Salesforce and Pipedrive searches. Pause this ad group and add 12 negatives. Recovers the $2,400 you'd otherwise burn next week. Want me to apply it?
Agent 02 · Recommendation
When you ask
“What should I focus on this week?”
Google Ads Recommendations
Native tab
- Enable broad match for 23 keywords
- Increase budget by 25% on 4 campaigns
- Add 5 sitelink assets
- Apply auto-applied recommendations
- Switch Search campaign to Performance Max
- Expand to Display Network
- … 6 more
versus
Hero AI
Recommendation Agent
- Reading the last 28 days of conversion data
- Checking what depends on what
- Skipping Google's "enable broad match" rec because it inflates spend on competitor brand terms
Pause 3 keywords burning $1,800 a week first. Once you have a clean baseline, we'll know whether to expand match types on the remaining 12. One decision at a time.
Agent 03 · Ad Copy
When you ask
“Write 15 ad headlines for our Free CRM trial campaign.”
ChatGPT
Generic AI
- 1. Boost your business with our solution
- 2. Powerful tools for modern teams
- 3. The smarter way to work
- 4. Unlock growth with AI
- 5. Transform your workflow today
- … 10 more in the same register
versus
Hero AI
Ad Copy Agent
- Loading your product context (what you sell, who buys, what they object to)
- Reading your top 3 landing pages by conversion rate
- Checking the competitor terms running in your account (Salesforce, Pipedrive)
15 headlines and 4 descriptions, scored on ad strength, ready to paste into Google Ads. Each one names the buyer, the use case, or the proof. Want them dropped into a CSV?
Agent 04 · Landing Page
When you ask
“Draft a landing page for our HubSpot vs Salesforce campaign.”
Generic Google Ads AI tool
Bid + budget automation
“Landing pages aren't part of what we do. We handle bid optimization, budget pacing, and account structure. You'll need a copywriter or page builder for that.”
versus
Hero AI
Landing Page Agent
- Reading the keyword that triggered the click and the headline the visitor saw
- Drafting hero, subhead, 3 proof blocks, FAQ, and CTA
- Matching tone to the winning ad headline
Full page copy, ready to paste into Webflow, Framer, or Google Docs. We don't design the page itself. We write the words for every section, in the tone of the ad that brought the visitor. Want a variant for the comparison cluster too?
Agent 05 · Keyword Research
When you ask
“Find me high-intent keywords for our Free CRM.”
Freelancer
Per project · $800
“Hey, sure thing. Keyword research is $800 and usually takes 4 to 5 business days. If you can send over a brief on the product, who you're targeting, and the main competitors, that'll help me get started fast.”
versus
Hero AI
Keyword Research Agent
- Loading the product context already in your workspace (category, who buys, why they buy)
- Clustering by buyer intent: ready to buy, comparison, problem aware, branded
- Scoring product fit on each cluster
- Estimating budget and traffic per cluster
4 clusters with budgets, intent labels, and a flag on terms that look high-intent but don't convert for SaaS. Your product context stays. Next research run picks up where this one left off.
How it fits
Twenty minutes.
No discovery call.
Setup takes thirty minutes: connect your Google Ads account, describe what you sell. After that the weekly rhythm is "ask the question, act on the answer." Most indie founders we work with run this loop in under twenty minutes a week.
No 90-day onboarding. No quarterly business review. No standing meeting with someone reading a dashboard back to you.
Setup
30 minutes, one time
Weekly
Ask, act, ship. Repeat.
Why this exists
Reports describe what happened.
The gap between description
and decision is where money burns.
Questions indie founders ask
The honest answers before you sign up.
5 questions
I tried an agency once and it was a disaster. Why would this be different?
Agencies sell hours, then template-work the actual decisions. Hero Marketer is the opposite. Every diagnosis names the cause. Every recommendation comes with the next step. You read the output yourself, and the agent says “not enough signal yet” when the data won't support a confident move. No discovery call, no 90-day onboarding.
How does the 14-day refund work?
Cancel within 14 days of your first subscription and we refund the full amount. No forms, no “are you sure” emails, no negotiation. You write one line: “I'd like a refund.” Done.
What if I only spend $500 a month on Google Ads?
Pro tier was built for indie SaaS in this range. Most solo founders we work with run $500 to $3,000 a month in spend. Below $500, the Investigation Agent's first walk will probably tell you Google Ads isn't your channel yet, which is a useful answer for $20.
Can't I just use ChatGPT?
ChatGPT can't read your live Google Ads account, doesn't know your product specifics, and defaults to e-commerce assumptions that break for B2B SaaS sales cycles. Every Hero answer is grounded in your live account data plus the structured product context you set up once. The action also closes the loop: same chat that explains a fix can apply it after your confirmation.
I'm a developer-founder. Will I understand the output?
Hero AI uses the language you already use yourself: CAC, CPL, trial conversion, MRR. If you have shipped a product and watched a free trial signup land in your CRM, you will read the output without a glossary. When the agent uses something technical, it explains what changed and why.
Related features
The capabilities you'll use most.
- 01 Optimization
The one thing to do now, and the natural follow up to look at after.
- 02 Reporting
B2B SaaS dashboards built around CAC, LTV, and CPL.
- 03 Ad copy
Ad copy that knows your product, not generic SaaS filler.
- 04 Keyword research
Cluster keywords by intent, estimate CAC before you spend.
- 05 Landing page
Landing page copy that matches what people actually searched for.
Pricing
Pricing that doesn't punish growth.
Three tiers. From $20 a month. Cancel anytime, 14 day full refund if you've used less than 10% of your monthly credits.
Pro
$20/mo
For solo founders getting started.
Growth
$50/mo
For growing teams running multiple products.
Agency
$100/mo
For agencies juggling many accounts.
Ready when you are
Plain English Google Ads, without the BS.
- Cancel anytime
- Full refund within 14 days
- No markup on ad spend