Hero Marketer

Google Ads optimization tool

Stop guessing why your leads cost more.

Google Ads shows you the rise, not the reason. This Google Ads optimization tool digs through your live account the way a PPC specialist would. Get the answer, the evidence and what to fix first, in about three minutes.

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  • No monthly fee
  • No card needed
  • No contract
Hero AI Google Ads copilot Live

Why did CPL spike 47% last week on the CRM signup campaign?

87% of the spike traces to one ad group, and it brought no signups. Pause it first. I can pause it and add 12 negatives once you approve.

Ad group · last weekCostSignups

  • Competitors Broad$2,4000

The reason, not just the rise

How it works

Three steps, one answer.

Ask why a number moved and Hero AI starts a deep dive. You get the answer, with its evidence, in about three minutes. Simple lookups answer in seconds.

Plan

Decides what to look at first.

Lists up to three likely causes, most likely first, so no time goes on the wrong thing. You see which ones held up and which were ruled out.

Investigate

Traces the jump to where it started.

It goes as deep as your question needs, down to the search terms that cost you. Performance Max is read by asset group and network, never like Search. If tracking, billing, a policy issue or the landing page could explain the jump, that gets checked too.

Account
CPL up 47% last week
Campaign
CRM signup
Ad group
Competitors Broad · 87% of the spike
Search terms
Salesforce and Pipedrive brand searches
Cost
$2,400 last week · 0 signups

Recommend

The first step, then the follow up.

Fixes what's broken before it optimizes anything, so you skip the whack-a-mole of tuning bids on an ad group that should be paused.

Pause "Competitors Broad" and add 12 negatives.

Then tighten match types from broad to phrase.

From question to action

What happens between asking and applying.

01

You ask

A plain language question

Ask it the way you'd ask the PPC specialist you don't have. Attach a screenshot or a PDF, paste a link, or start from an alert.

Hero AI
11:42 AM

Why did CPL spike 47% last week on the CRM signup campaign?

No filters, no report to pull

02

Likely causes

What could explain it

Up to three likely causes, most likely first. You see what it suspects up front, so no time goes on the wrong thing.

Plan

Three likely causes to check, most likely first:

  1. Theory A · Match type drift

    Broad match keywords pulled in irrelevant search terms.

Most likely cause first

03

Evidence

Confirmed or ruled out

Each cause is checked against your own numbers, over three windows of data, so one bad week doesn't trigger a change.

Supporting evidence

Each cause checked against the last 30 days and the two windows before it:

  1. Theory B · Mobile bid creep

    Ruled out

  2. Theory C · Losing auctions

    Ruled out

  3. Theory A · Match type drift

    Confirmed

    Broad match pulled in Salesforce and Pipedrive brand searches: $2,400 last week, no signups.

Proved in your own numbers

04

Hero AI recommends

What to fix first

Usually one step, with its evidence and what to look at once it lands. Separate problems get separate fixes, up to three.

Recommend

Fix first

Pause "Competitors Broad" and add 12 negatives.

One fix, not a to-do list

05

Your call

Applied when you approve

Each change shows on its own card with the exact values. Nothing runs until you click Approve and apply, right in the chat.

Needs your approval

Pause ad group: Competitors Broad

Approve and apply Not now

Nothing runs until you click

What comes next

One finding,
the right agent next.

A deep dive only reads your Google Ads account. When you're ready, take the finding into one of the next steps below, in the same chat.

Investigation

The finding lands with its evidence attached.

No digging through reports to explain a jump. You get what Hero AI checked, the figures behind each finding and what to do first, ready for when your CEO asks why.

Deep dive

about 3 minutes
Likely causes
Match type drift, mobile bid creep, losing auctions
Evidence
1 confirmed · 2 ruled out
Recommendation
Broad match in "Competitors Broad" has pulled competitor brand terms with no signups in all 3 windows, and spent $2,400 on them last week.
Approval cards
Pause ad group · Add 12 negatives

→ Recommendation

Approve the fix.

You get

the change made for you, once you approve

See how it decides

→ Ad Copy

Rewrite the ads it flags.

You get

ads written from what your product does

See how it writes

→ Landing Page

Redraft your page.

You get

full page copy, ready for your designer

See how it drafts

→ Keyword Research

Find keywords to add.

You get

buying intent keywords, with a budget estimate

See how it clusters

Common questions

What to know before you try the Google Ads optimization tool.

How is this different from the recommendations Google Ads already shows me?

Google's recommendations are the same suggestions every advertiser gets, like broad match, bigger budgets and Performance Max, and they come from the company you pay for each click. Hero AI doesn't use them. It reads your own account data with B2B SaaS in mind: long sales cycles, conversions that report late, and high intent terms that cost more because they bring buyers. If an auto-applied recommendation recently changed a campaign it's looking at, it tells you.

Which AI is best for Google Ads optimization?

The one that knows your account and shows you why. Hero AI is built for B2B SaaS: ask why leads got pricier and you get the cause, the proof and the first fix, ready for when your CEO asks. Nothing changes until you approve it.

Will it change anything in my account without asking?

Hero AI won't. A deep dive only reads your account, and each change it proposes shows on a card with the exact values. Nothing runs until you click Approve and apply, and budget, bidding and target changes, keyword pauses and new negatives can be undone in one click. Automations are separate: they stay off until you switch them on, then act on their own within daily caps, and each action can be reverted.

I'm not a PPC person. Can I still act on what it finds?

Yes. Ask in your own words, or attach the screenshot or agency PDF you're stuck on, and you get a plain answer with the step to take first. Approve it and Hero AI makes the change, so there are no Google Ads menus to learn. When no tool can make the fix, as with most Performance Max changes, it tells you where to make it in Google Ads. It all works in your phone's browser too, so you can ask, read and approve from anywhere.

What's the best way to run Google Ads?

For B2B SaaS, start narrow. Track demo requests or trials, not page views. Bid on the searches buyers type when they're ready, block the rest, and judge results over a full sales cycle, not a week.

Is Performance Max worth it?

Often yes, once your tracking counts real leads and you get a steady flow of them. Before that, it tends to buy cheap clicks and your own brand searches. Most B2B SaaS teams win with Search first and add Performance Max later.

What does a Hero AI question cost?

Signing up, connecting Google Ads and your first account scan are free. Hero AI questions use credits, billed on the work each answer takes, and most use about 0.2 to 1.5 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase. Your first purchase also starts daily monitoring, at 0.25 credits a day for each connected account, about $7.50 a month.

Built for

Whoever owns the Google Ads number in B2B SaaS.

01

The CEO’s question, answered with evidence.

You inherited the account along with five other channels. Hero AI finds why the numbers moved and what to do next, with the evidence to show for it.

See the first marketer fit →
Hero AI Mon 10:40 AM

Why did cost per lead jump 38% last month?

Performance Max moved $2,100 onto Display and got 2 signups there. Search held at $164 a lead.

Proposed changes · 2 actions

  • CRM Search campaign impressions lost to budget 31%

Why Search gets the money

Pricing

Pay for the AI work and daily checks you use.

Dashboard

$0

Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.

Credits

$20 a pack

One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.

Monitoring

$7.50 a month

0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.

See full pricing

Built by a B2B SaaS marketer

Find out why and fix it without leaving the chat.

Get my free scan View pricing
  • No monthly fee
  • No card needed
  • No contract