Today someone opens Campaign Manager each morning to see which campaign got expensive. This LinkedIn Ads automation tool lowers a campaign's daily budget when its cost per conversion climbs, by a rule you set and previewed on the last 30 days. Every change has a Revert.
Cost per conversion: Sales Hub demo campaign
Lowered campaign budget: $250 to $200 a day
Trimmed while you were away
How it works
You choose
Cost per conversion rising lowers a campaign’s daily budget. If your conversions carry a value, return on ad spend rising can raise it. You set the limit and the size, from 5% to 50%.
Create custom automation
A rule can't work against you
You preview
Before you save, the preview shows how often the rule would have acted. Tick the box to confirm. The rule starts as soon as you save it.
Preview
Would have alerted you 2 times in the last 30 days · would have changed a budget 2 times
I've reviewed the preview and want Hero Marketer to make this change automatically
Nothing runs until you tick
It acts
Each morning it checks your campaigns. When your rule matches, it changes the budget, then waits 7 days before it touches that campaign again.
Safety limits
A ceiling it can't pass
You revert
Every change lands in Automation history with a Revert. It sets the budget to what it was just before, and replaces any edit you made to it since.
Lowered campaign budget
Sales Hub demo · 2h ago
Back to the old budget
Create custom automation
A rule can't work against you
Preview
Would have alerted you 2 times in the last 30 days · would have changed a budget 2 times
I've reviewed the preview and want Hero Marketer to make this change automatically
Nothing runs until you tick
Safety limits
A ceiling it can't pass
Lowered campaign budget
Sales Hub demo · 2h ago
Back to the old budget
Why it's different
Hero Marketer
Campaign Manager by hand
Checks every campaign each morning and acts only on a rule you saved
You open Campaign Manager and compare campaigns one by one
Shows how often a rule would have acted in the last 30 days, before you save it
You see what a budget change does after you make it
Caps each change, waits 7 days, and never goes below 1 a day in your currency
You remember how much you changed it last time
Logs every change with a Revert that puts the old budget back
You write down the old budget so you can restore it
What you get
A rule changes one thing on LinkedIn: a campaign's daily budget. The ready made automations stay on Google Ads.
01 / Lower
When a campaign's cost per conversion rises above its own baseline, its daily budget drops by the size you set, from 5% to 50%.
02 / Raise
When return on ad spend rises above its baseline, the daily budget goes up by the size you set. It needs a value on your conversions, set in Campaign Manager.
03 / Stays yours
A rule can't pause a campaign or change a bid. Hero AI stages those, and each runs after you click Approve and apply.
04 / Stays yours
A campaign with only a total budget has no daily budget, so a rule has nothing to change.
What comes next
A rule lowers a campaign's daily budget when cost per conversion climbs, and can raise it when return on ad spend does. That is all it does. Pausing a campaign, changing a bid or finding the cause goes to Hero AI, which changes nothing until you click Approve and apply.
Your history
Each action lands in Automation history with what it changed, where and when. One click sets the budget back to what it was just before.
Automation history
LinkedIn AdsLowered campaign budget
Sales Hub demo · 2h ago
Raised campaign budget
Webinar signups · 9d ago
→ Alerts
You get
a morning check for spend without conversions and a cost per conversion that climbs
→ Hero AI
You get
the cause, and a pause or bid change you approve
→ Reports
You get
spend and conversions by job function, seniority and company size
→ Change history
You get
each budget change as a pin on your trend chart
Common questions
It can only change a campaign's daily budget, and only by a rule you save. It can't pause a campaign, change a bid or edit an ad. For those, ask Hero AI, and each runs after you click Approve and apply.
Yes. Every change has a Revert in Automation history. It puts the budget back to what it was just before that change, and that replaces any edit you made to the budget since.
No. Each step is the size you set, from 5% to 50%. A rule waits 7 days before it changes the same campaign again, makes at most 3 changes a day, and moves a budget by 50% at most in a week. It never takes a daily budget below 1 in your account's currency.
Yes. Before you save, the preview shows how often the rule would have acted in the last 30 days. You tick a box to confirm, and from then on the rule runs on its own.
Nothing per change, and nothing for the preview. Rules run in the daily checks, which cost 0.25 credits a day for each connected account (about $7.50 a month) and cover your alerts too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
