Google Ads keeps its change history for 30 days, LinkedIn and Meta don't share theirs, and none of them shows what happened next. This ads change history marks each change on your trend chart, with the result on your cost and conversions. When your CEO asks what changed, you have the date, who did it and what followed.
Performance over time
Mark changesRaised CPA target · CRM signup campaign
14 days before and after
The change nobody told you about
How it works
It records
A change you make, a change Hero AI makes after you approve it, and a change an automation makes are all recorded. Twelve negative keywords added in one day are one row.
Twelve edits, one row
It collects
Edits made in the Google Ads website, in Editor, by Google's own recommendations or by other tools are stored every morning. LinkedIn and Meta don't share their history, so they show only changes made in Hero Marketer.
Google Ads
Google's own edits too
You see
Turn on Mark changes on any chart over time. A dot is one change, a pill with a number is several, and the color is the result on that chart.
What a pin color means
Two changes, two verdicts
You open
Pick a pin to see what changed, when, in which campaign, who made it and what followed. The result stops at the next change to the same campaign.
Sales Hub trial campaign
Raised campaign budget
Cost +18%, conversions +100, cost per conversion −11%
14 days before and after
Added negative keywords
Too close to another change to judge
Says when it can't tell
Twelve edits, one row
Google Ads
Google's own edits too
What a pin color means
Two changes, two verdicts
Sales Hub trial campaign
Raised campaign budget
Cost +18%, conversions +100, cost per conversion −11%
14 days before and after
Added negative keywords
Too close to another change to judge
Says when it can't tell
Why it's different
Hero Marketer
What you use today
Records each change as it is made, by you, Hero AI or an automation
Depends on someone writing it down
Stores Google edits made anywhere, every morning
Google keeps its own history for 30 days, then it is gone
Judges what followed against the same weekdays before the change
You compare two date ranges by eye
Says "too close to another change to judge" when it cannot tell
You decide which change gets the credit
What you get
Pins show what followed a change, never what caused it. Season, the market and other changes all have an effect.
01 / Who
You, Hero AI after you approved it, or an automation. On Google, also the Google Ads website, a Google recommendation or another tool.
02 / What followed
The days after a change against as many days before, on cost, conversions and the ratio between them. It shows what followed, not proof of a cause.
03 / Honest
Under 7 days it says too early to judge. If another change hit the same campaign within a week, it says it is too close to judge.
04 / Undo
Most changes made in Hero Marketer have an Undo or a Revert, such as budgets, targets and pauses. Adding or removing keywords has none.
What comes next
Google changes show from the days after you connect, and LinkedIn and Meta show only changes made in Hero Marketer. To find the cause of a move, take it to Hero AI, which changes nothing until you click Approve and apply.
Your Monday digest
Each Monday's digest holds last week's change count and up to 3 changes from the last 30 days, each with its result.
Monday digest
Last week: 9 changesLowered campaign budget
Sales Hub demo campaign · cost per conversion −11%
Added negative keywords
CRM signup campaign · too early to judge
→ Alerts
You get
an alert when someone edits your Google Ads account outside Hero Marketer
→ Hero AI
You get
up to 30 days of Google Ads change history read when it looks for a cause
→ Automations
You get
each rule’s budget change as a pin, with what followed
→ Reports
You get
Mark changes on every report that runs over time
Common questions
On Google Ads, yes. Edits made in the Google Ads website, in Editor, by Google recommendations that applied themselves, and by other tools show too. On LinkedIn and Meta, no: they show only the changes made in Hero Marketer.
No. A pin shows what followed a change, not what caused it. Season, the market and other changes all have an effect, so a result says "too close to another change to judge" when a second change hit the same campaign within a week.
No. Most changes made in Hero Marketer have an Undo or a Revert, such as budgets, targets, pauses and new negative keywords. Adding or removing keywords and removing negative keywords have none, and neither does an edit made outside Hero Marketer.
No. For Google Ads, Hero Marketer stores changes from the days after you connect. LinkedIn and Meta show only changes made in Hero Marketer.
Nothing extra. The pins are part of your dashboard and reports, which are free. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Google and LinkedIn along with five other channels. When the CEO asks how paid is doing, Hero AI answers for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
Where the LinkedIn money went
You run the ads between product and sales. Hero AI says plainly what each platform’s budget is buying, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
Same $3,000, spent on the winners
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update before the leadership review.
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40% because the same three ads keep reaching the same people. New ads come before more budget.
Monday update · before the review
Your Meta ads are wearing out
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
Next client, no new login
Pricing
Free
$0
Your live Google, LinkedIn and Meta numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and for daily checks that look for problems in your account.
Built by a B2B SaaS marketer
