Google, LinkedIn and Meta ads in one place
Three ad managers give you three answers.
Google, LinkedIn and Meta each report their own results, so “how is paid doing?” takes three tabs and a spreadsheet. Hero Marketer’s All channels view puts the three side by side, with what changed and what to do next. Start Monday knowing which one needs you.
- No monthly fee
- No card needed
- We never sell your data
Platforms compared
Last 30 daysThe one to look at first
The shift
Each platform has its own AI, and each one sees only its own platform.
“Each platform’s own AI is free and good enough.”
It can be, for that platform. Each one’s tools are built to grow your spend on that platform, and none of them can say which of the three to look at first.
The new job is one read of all three, built around your signups. Hero Marketer takes no share of your spend, so its answers aim at signups, demos and leads.
Google’s own tools
Sees only Google Ads.
LinkedIn’s own tools
Sees only LinkedIn Ads.
Meta’s own tools
Sees only Meta Ads.
Hero Marketer
Reads all three, built around your signups.
Product context
Write your product story once.
“Every platform’s ad form wants my product story again.”
Hero Marketer reads your home page and pricing page once and keeps a product context: who benefits most, what they struggle with, what makes you different and what they use today. The ads on Google, LinkedIn and Meta start from it, and you edit it.
Hero AI follows rules handcrafted for B2B SaaS: it waits out sales cycles of 30 to 90 days, protects the searches that bring demos, and never adds up conversions across platforms.
Built from running 50+ B2B SaaS Google Ads accounts and $2.3M in ad spend over nine years. The LinkedIn and Meta rules follow experts’ best practices.
Product context · Free CRM
Feeds Google, LinkedIn and Meta ads
Who benefits most from your product?
Sales teams of five or more reps who outgrew their spreadsheets.
Written once, used on three platforms
Create campaign
Google Ads
Search, Performance Max and Demand Gen.
LinkedIn Ads
Sponsored Content in the LinkedIn feed.
Meta Ads
Leads or sales from your website, on Facebook and Instagram.
No Ads Manager to learn first
Campaigns
Launch on a platform you don’t know yet.
“A new platform means learning another ad manager.”
Pick the platform, then answer a few questions about what to promote and who should see it. The campaign wizard builds one campaign for one platform per run, from your product context, and you check it before it goes live.
Compare channels
See which platform is costing you more.
“I can’t tell which platform is working without a spreadsheet.”
Cost per conversion by platform, one weekly line each, with every change pinned on the chart. Each platform counts conversions its own way, so the levels don’t compare exactly. Each line shows whether that platform is getting more expensive.
Cost per conversion by platform
Weekly, last 4 weeks- Google $46 to $45
- LinkedIn $94 to $100
- Meta $96 to $171
Costing more every week
Hero AI
Investigation Agent
Live
How is paid doing on Google, LinkedIn and Meta?
Meta costs the most per conversion: $141, against $45 on Google and $100 on LinkedIn, and it is rising. One ad set explains it.
Needs your approval
Pause the Free CRM lookalike ad set on Meta Ads
Meta ad set · 30 daysSpendResultsFreq.
- Free CRM lookalike$1,86047.2
The evidence behind the answer
Hero AI across channels
Ask once about every platform.
“To ask a good question, I’d have to learn each platform first.”
Hero AI reads each platform, compares the channels first, then walks the one taking the most spend for its conversions, and says so. The answer comes with its evidence and a card for the fix.
A change in chat runs only when you click Approve and apply. On LinkedIn and Meta, Hero AI changes pause or enable, daily budget and bid, and writes new ads beside the old ones. For anything else, it tells you where to change it in the platform’s own tool.
Changes and results
Find out whether the change helped.
“I changed something last month. I can’t tell if it worked.”
Every change made through Hero Marketer is recorded with what followed: the days after against the days before, marked Improved or Got worse only when the move is bigger than chance.
On Google, changes made in the Google Ads website and by other tools show too. On LinkedIn and Meta, only changes made in Hero Marketer do.
Daily budget lowered to $90
Meta Ads · Free CRM signup campaign · Nov 4 · Hero AI
7 days after against the 7 days before
Cost −10%, conversions +6, cost per conversion −25%
What followed, not just what changed
Always on
Between logins, all three platforms are watched.
“I find out a campaign broke when the month ends.”
One alert inbox for every platform
Every connected account is checked each morning, and ads that LinkedIn or Meta stop are caught within the hour. Alerts land in the app. The ones where money is burning or ads are down also come by email and in Slack.
Alerts
Meta Ads
Account spend spiking
Spent $420 yesterday, three times a normal day.
App Email Slack
Any platform, one inbox
Weekly ads brief
Monday, 8:00 AMSpend is on pace. Meta’s cost per conversion is up 15% on the week before.
Monday, without opening three tabs
A weekly ads brief, and a daily one if you want it
Every Monday at 8am the brief arrives by email, and in Slack when it is connected: spend, each platform’s conversions and cost per conversion against the week before, and the month’s pace against your target.
The daily ads brief is off until you turn it on. Each weekday it says how many alerts need you, with the last seven days and the changes made.
Rules you switch on, each with Revert
Automations stay off until you preview what they would have done and switch them on. Once on, they act within caps, and each applied change shows in the history with a Revert link.
On every platform you can write your own rules to pause or move a campaign’s daily budget. Google also has recommended ones.
Automation history
Fixed, and you can take it back
Platform by platform
What each platform gets.
Depth differs by platform. Here is where.
| Capability | Google Ads | LinkedIn Ads | Meta Ads |
|---|---|---|---|
| Dashboards, reports and All channels | Yes | Yes | Yes |
| Campaign wizard | Search, Performance Max and Demand Gen | Single image Sponsored Content | Single image ads on Facebook and Instagram |
| Hero AI changes, after you approve | Budgets, bidding, keywords, negatives, ad copy and status | Pause or enable, daily budget and bid | Pause or enable, daily budget and bid |
| Keyword research and landing pages | Yes | Landing pages only | Landing pages only |
| Alert types | 17 | 12 | 12 |
| Automations you switch on | Recommended rules and your own | Your own rules: pause, daily budget and bid | Your own rules: pause and daily budget |
| Change record | Changes made anywhere | Changes made in Hero Marketer | Changes made in Hero Marketer |
Common questions
Questions before you connect three ad accounts.
Will it change my ad accounts without asking?
No. A change in chat runs only after you click Approve and apply. Automations are the exception: they stay off until you switch them on, and each change has a Revert link.
Do conversions add up across platforms?
No. You see each platform’s conversions just as that platform reports them, side by side. Spend, clicks and impressions do add up.
Can I use it with just Google and LinkedIn?
Yes. A business can connect any of the three, and All channels compares the ones you connect.
What does it cost?
Signing up, your dashboards, reports and All channels are free. AI work and daily checks use credits. Daily checks cost 0.25 credits a day for each ad account, about $7.50 a month, so all three platforms are about $22.50. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days.
Do I need to be a PPC person?
No. You describe your product and who buys it, and Hero AI does the platform detail. Each answer shows the numbers behind it, and you make the call.
Built for
Whoever owns the paid ads number in B2B SaaS.
Which channel is working, answered with evidence.
You run Google and LinkedIn next to five other channels. Hero AI answers how paid is doing for every platform in one place, with evidence and a next step.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Our leads cost more this month. Is it Google or LinkedIn?
LinkedIn. Its cost per lead rose from $180 to $260, and 46% of its clicks came from people at entry level, who rarely become leads for you. Google held at $74 a conversion, so leave it alone.
Proposed changes · 2 actions
- LinkedIn clicks from entry level, last 30 days 46%
Where the LinkedIn money went
A straight answer on your ad spend.
You run the ads between product and sales. Hero AI says plainly what each platform’s budget covers, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
We spend $3,000 a month on Google and Meta. Is it doing anything?
Google is. Ten of your 11 signups came from 4 keywords, but they miss 46% of their searches because the budget runs out. Meta spent $800 and brought 1 signup.
Proposed changes · 2 actions
- Reallocate budget from Meta to Google $15 a day
Same $3,000, spent on the winners
Paid covered on the days nobody looks.
Paid is one of five channels for a team of three, and nobody runs it full time. Daily checks cover Google, LinkedIn and Meta on the days nobody looks, and Hero AI hands you a next step and the numbers behind it.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Monday update: where does paid stand?
You’ve spent $14,200 of the $18,000 month, on pace. Google and LinkedIn held steady. Meta’s cost per lead rose 40%: the same three ads keep reaching the same people. New ads are drafted for your review.
Monday update · ready to send
- Times each person saw your Meta ads, last 14 days 7.2
Your Meta ads are wearing out
Every client’s ads, one login.
You run marketing for several SaaS clients. Keep up to 10 of them under one login, each with its own Google, LinkedIn and Meta accounts and a free first scan on each, so you walk into kickoff with something to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
New client, kickoff on Friday. What should I raise first?
Two campaigns count page views as conversions, so Google’s auto bidding has spent months buying page views. Fix that first, and warn the client: reported conversions will fall by more than half.
Your clients · 5 of 10
- B2B CRM Google · LinkedIn · Meta
Next client, no new login
Pricing
Pay for the AI work and daily checks you use.
Free
$0
Your live Google, LinkedIn and Meta numbers and reports to share as a link or PDF, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
Know how paid is doing on every platform.
- No monthly fee
- No card needed
- We never sell your data