What a lean team can give it
// the time left over- A look at spend when someone has an hour
- A monthly report, pulled together by hand
- New ads when a launch forces them
- Nobody watching during launches or leave
The account gets whatever time is left.
For heads of growth
Google Ads decisions
that hold up
with the board.
For a lean team: Hero Marketer checks the account every day, and Hero AI gives you the next step with its evidence.
- No monthly fee
- No card needed
- No contract
Monday board update
8:14 AM
Cost / conv.
$248
↓ 18%
Conversions
86
↑ 15%
Conv. rate
4.1%
↑ 0.6pt
AI summary
Cost per conversion dropped 18% month over month. Performance Max drove the move (6.2% conversion rate vs 4.1% for the account). Next step: check whether $1,200 a month can move from Brand to Performance Max.
EXPORT
PDF
for the leadership room
Your reality
Google Ads wants daily attention.
Your team has an afternoon.
Paid is one of several channels your team runs, and nobody's day job is Google Ads. So the account gets checked when someone has time, the refresh work waits for a quiet week, and nobody watches it during launches or leave. Hero Marketer takes the daily and weekly work, so your team's afternoon goes to decisions.
What Hero Marketer covers
// every day- Checks every morning at 6 AM, and budgets hourly through the day
- A deep dive and the next step in about three minutes
- Ad copy, landing pages and keywords when you ask
- A summary for leadership, with the evidence behind it
Your team's afternoon goes to decisions, not digging.
Three moments
Three questions, between standup and the board deck.
Three illustrative moments from Series A and B accounts. The question you'd ask, and the answer Hero AI gives.
FILE 01 · The board's question
When you ask
"The board wants to know why paid conversions fell 12% last quarter. What's the real story?"
The board deck is due Thursday.
Hero AI · Investigation → Recommendation
Conversions fell from 412 to 363. Three quarters of the drop is one campaign, Marketing Hub demo, where impression share fell from 58% to 41%. It lost those auctions to ad rank, not to budget.
Everything else held within its usual range across all three windows of data.
Fix rank before adding budget: both of its main ad groups rate Poor on ad strength, and I can draft new ads for each. Want the story as three lines for the deck?
FILE 02 · Sales says the leads got worse
When you ask
"Sales says Google Ads leads got worse this month. Are they right?"
The pipeline review, with sales in the room.
Hero AI · Investigation → Recommendation
Partly. Conversions are flat, but the mix changed. Ebook downloads went from 18% to 41% of conversions, and demo requests fell by a third.
Most of the ebook downloads come from the new Guides ad group, on searches like "crm template" and "what is a crm". Those read as research, not buying.
I can't see which leads became pipeline in your CRM. What I can see says to stop counting ebook downloads as a primary conversion, so bidding stops chasing them. That's a Google Ads setting, and I'll show you where it lives. Want the search terms behind it?
FILE 03 · Back from two weeks off
When you ask
"I'm back from two weeks off. What changed in the account, and did anything break?"
Nobody covered paid while you were out.
Hero AI · Investigation → Recommendation
Two things need you first. "Demo request" recorded no conversions from the 9th to the 12th, so three days of demos are missing from this month's numbers. And a teammate raised the Sales Hub trial budget by 40% on the 11th.
The raise is working: cost per signup held at $118, and the campaign no longer loses impressions to budget. Everything else stayed within its usual range across all three windows of data.
Keep the raise, and note the tracking gap in the next board update, since it makes this month's demo count look low. Want the two weeks as a short summary for the team?
How it fits
Three touchpoints.
Under thirty minutes.
Hero AI is built to fit into three short sessions a week, so the rest of the week goes to the channels only your team can run.
Your team shares the account, not a login. Each person signs in with their own Google account and connects the same Google Ads account, so saved reports and named dashboards are shared. Chats, alert settings and credits stay with each person.
YOUR WEEK
~30 min total
Mon
08
Pre leadership sync
"What changed this week?" Write the dashboard summary before standup.
~10 min
Wed
10
Mid week action
Approve the change Hero AI recommends. Move on.
~5 min
Fri
12
Friday report
Review the week with Hero AI. Export the dashboard PDF for the room.
~15 min
Why this exists
Lean teams aren't short of skill. They're short of hours.
John Selvinraj · 9 years running B2B SaaS Google Ads accounts
Founder, Hero Marketer
Across nine years of B2B SaaS accounts, the lean teams I worked with rarely lacked skill. They lacked hours: three people covering five channels, Google Ads squeezed into whatever time was left, and nobody watching it when the one person who knew it was out.
Hero Marketer takes the daily watching and the weekly digging, and shows its evidence every time: the windows of data it compared, the campaigns it applies to, and what has to be true first. Your team's hours go to the decisions only people can make.
Why I created Hero MarketerQuestions heads of growth ask
What to know before adding Hero Marketer to your stack.
What happens when the person who runs paid is out?
The account keeps being watched. Hero Marketer checks it at 6 AM every day and checks budgets every hour from 9 AM to 10 PM, and serious problems arrive by email. Automations you switch on keep blocking search terms that waste money and pausing keywords that spend without converting, within daily caps. When they're back, Hero AI reads the last 30 days of change history and tells them what moved while they were away.
Can the whole team work in Hero Marketer?
Yes, with limits. There are no seats, invites, or roles. Each teammate signs in with their own Google account and connects the same Google Ads account. Saved reports and named dashboards are then shared across the team: the person who built one edits it, and everyone can open and duplicate it. Hero AI chats, product profiles, alert settings, and credits stay with each person. Don't share one Google sign-in.
How do credits work for a team?
There is no seat fee and no shared team balance. Each person buys their own credits for the AI work they run. Daily monitoring, 0.25 credits a day per Google Ads account, is charged to each person who keeps alerts or automations on for that account, so let one person own monitoring and have everyone else turn off all their alerts and automations. Credits never expire, so whatever a quiet week leaves over becomes the buffer for campaign launches and quarterly review crunches.
Can it measure CAC or pipeline?
No. Hero Marketer reads Google Ads, not your CRM, so it cannot measure CAC, pipeline or payback. It judges against the target you state, such as a cost per lead ceiling or a Target CPA, and works from whatever Google Ads counts as a conversion. If you already import CRM stages into Google Ads as conversions, Hero AI can report on each of them by name.
Can Hero AI defend itself in a leadership review?
Every recommendation cites the evidence window, the segment it applies to, and the dependencies it relies on. When a CEO asks "why are we doing this," the answer is in the chat history with the exact numbers.
Can it read a board deck or a screenshot?
Yes. Attach a PDF or a screenshot to a Hero AI message, up to 4 files and 10 MB per message, and ask about it. Hero AI reads it next to your live account data, so last quarter's deck and this week's numbers land in one answer.
Related features
What you'll touch every week.
01
The one thing to do now, and the natural follow up to look at after.
Optimization
02
Your live dashboard is free. Add an AI summary of what changed, and export saved reports to PDF or CSV.
Reporting
03
Up to three buying-intent keyword clusters, with search volume and our click and budget estimates. Publish one as a Search campaign.
Keyword research
04
Ad copy that knows your product, not generic SaaS filler.
Copy generator
05
Landing page copy that matches what people actually searched for.
Landing page generator
06
The budget leaks and silent failures Google never emails you about.
Alerts
07
Fixes you switch on run by themselves within daily caps, and every change can be reverted.
Automations
Pricing
Pay for the AI work and daily checks you use.
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer · 9 years in Google Ads
Daily attention for Google Ads, without a new hire.
- No monthly fee
- No card needed
- No contract