For first marketing hires
Own the
Google Ads account
you inherited.
Hero AI reads your live account, finds why the numbers moved, and gives you the next step with the evidence behind it.
- No monthly fee
- No card needed
- No contract
Hero AI
Investigation Agent
Live
My CEO wants to know why cost per lead jumped 38% last month. What happened?
Deep dive · about 3 minutes
Most of the jump is Performance Max. Last month it moved $2,100 onto Display and got 2 signups there. Search held at $164 a lead, as it has in all three windows of data.
Move the money to where it converts: $2,000 a month to Free CRM Search, which is losing 31% of its impressions to budget.
Needs your approval · 2 budget changes
Performance Max −$66 a day · Free CRM Search +$66 a day
Your reality
One marketing hire.
Six channels.
No PPC specialist.
"Why did cost per lead go up?"
the CEO, every Monday morning
Answering it properly takes three hours, because you're not a PPC specialist and whoever built the account has moved on. A freelancer or an agency runs about $60K a year for one channel, which is hard math when you're on the hook for all six.
So Google Ads gets the leftover hours. The LinkedIn test sits in draft, the SEO fixes never ship, and Monday comes around again.
Three moments
The weeks you'd rather not face alone.
Three illustrative moments from a first year in the job, built from the kinds of accounts first marketers inherit. The question you'd ask, and the answer Hero AI gives.
When you ask
"I just inherited this account. What's broken, and what do I fix first?"
Week one. Whoever built it left no notes.
Hero AI · Investigation → Recommendation
Three setup problems come first, because every other number depends on them.
These are settings I can't change from here, so I'll show you where each one lives in Google Ads. Once they're fixed, I'll look at keywords and budgets. Want the steps as a checklist?
When you ask
"Signups fell 24% last week. The CEO wants to know if it's the ads."
Friday, 4 PM. The Slack message starts with 'quick question'.
Hero AI · Investigation → Recommendation
It isn't the ads. Clicks held, and click-through rate is flat at 6.1%. The drop starts after the click.
Since Thursday, clicks from the Free CRM ads land on
/signup
instead of
/free,
and that page converts at 1.9%, against 4.2% before.
Check whether a site change moved the page. If it did, point the final URLs back in Google Ads, and I'll tell you when signups recover. Want a three line version for the CEO?
When you ask
"I want to ask for $5,000 more a month. Where would it go, and what would it buy?"
Planning season. The CEO will ask what the money buys.
Hero AI · Investigation → Recommendation
Only one campaign has earned more budget: Free CRM Search. It loses 31% of its impressions to budget, and its cost per signup has held near $164 in all three windows of data.
Google's budget simulation for it shows about 16 more signups a month at $3,000 more. That's Google's estimate from past auctions, not a forecast.
The other $2,000 has no proven home yet. Performance Max hasn't held a steady cost per signup, and Sales Hub trial has 9 signups in 30 days, too few to judge. Want it as a one page case for the CEO?
How it fits
Hear it from Hero Marketer before the CEO asks.
Hero Marketer checks your account at 6 AM in its time zone, and checks budgets every hour from 9 AM to 10 PM. Serious problems arrive by email, and you can ask Hero AI about them and approve the fix from your phone’s browser.
Before your Monday standup
6 AM, then hourly from 9 AM
- 6:00 AM Alert Conversion tracking stopped working: no conversions across the account for two days, after about 9 a day.
- 6:00 AM Alert Account changed outside Hero Marketer: another login paused two keywords in the Free CRM signup campaign yesterday.
- 9:05 AM Alert Daily budget running out too fast: the Sales Hub trial campaign had spent 80% of today’s budget by 9 AM.
- 9:20 AM Summary You open the dashboard and click Write summary: what changed this week, and what to do next, before the 10 AM standup.
Open any alert and click Analyze with Hero AI to ask about it at once, as a paid Hero AI turn.
Why this exists
I was the marketer the CEO asked every Monday.
John Selvinraj · 9 years running B2B SaaS Google Ads accounts
Founder, Hero Marketer
It was 9:17 on a Monday when the CEO asked why CAC was up 43% last month. I said I'd have an answer by the end of the day, then spent three hours in spreadsheets confirming what I half suspected.
I wasn't a PPC specialist. I was the marketer who also ran Google Ads, next to four other channels. Hero Marketer is the tool I wanted that morning: it reads the account, finds what moved, and tells you what to do next, with the evidence you'd need to defend it.
Why I created Hero MarketerQuestions first marketers ask
What to know before you connect the account.
The account was set up by someone else. Where do I start?
Connect it and get a free scan: Hero Marketer runs every alert check once and shows you the top problems. Then ask Hero AI for a deep dive. It puts setup problems such as broken conversion tracking or the wrong location setting first, because every other number depends on them. When the fix is a setting Hero AI can’t change, it tells you where to find it in Google Ads.
Will it change things in the account that I can’t explain?
Hero AI changes nothing until you click Approve and apply on a card that shows the exact values, with the reasoning right above it in the chat. Budget, bidding and target changes, keyword pauses and new negative keywords can be undone in one click. Automations stay off until you preview them and switch them on. Once on, they act by themselves within daily caps, and every action they take can be reverted.
How do I show my CEO where an answer came from?
Every recommendation shows its evidence: the numbers, the three windows of data it compared, and what the next step depends on. For a written update, the dashboard’s AI summary gives you a headline, what changed and up to three next steps, and the PDF export puts that summary above the charts.
Do I need to know PPC to use it?
You need the basics: campaign, ad group, keyword, conversion. Hero AI explains the rest in plain English, and when the data is too thin to support a confident call, it says so instead of guessing.
We’re product led. Does it understand free trials?
Yes. Hero AI expects trial signups to take weeks to turn into revenue, so it won’t call a winner from a few days of data. It also treats pricing, demo and comparison searches as your highest-intent terms, instead of pausing them for an expensive cost per click.
Can I buy it without a procurement process?
Yes. There is no contract, no seat fee and no monthly fee. Credits come in $20 packs you can put on a company card, they never expire, and unused credits are refundable within 90 days of the purchase that bought them.
Related features
The capabilities you'll use most.
Pricing
Pay for the AI work and daily checks you use.
Dashboard
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card.
Credits
$20 a pack
One credit is one dollar. It pays for the AI work you run and for daily checks, and never expires.
Monitoring
$7.50 a month
0.25 credits a day for each connected account. To stop it, turn off every alert type and automation, or disconnect the account.
Built by a B2B SaaS marketer · 9 years in Google Ads
Walk into Monday with the answer.
- No monthly fee
- No card needed
- No contract